Finding Your Voice in Live Streaming and Podcasting with Jeff Sieh

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Would you please welcome the head beard of a social media news live and he's Jeff C.

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You're not.

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Please welcome Mr. Jeff C. How are you, sir?

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Thank you so much for having me.

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Oh my gosh.

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Ladies and gentlemen, the beautiful, gorgeous gentleman in the center of your screen does

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a lot of things.

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And one of the, one of the things that I really enjoy about Jeff C. is the way he orchestrates

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a live show and a podcast and really kind of takes it as the center of one thing and

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then pulls it apart and turns it into like hundreds of other things.

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And, you know, we, we try to do, we try to emulate a lot of things with content creators

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that we admire, Jeff being one of them.

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And so having him on our show for the second time is, is something that I'm, I'm stoked

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about.

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Jeff, I know you're, you're, you're starting a course for people for Descript to learn

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Descript, sort of a one-on-one, a one-oh-one I should say.

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And you know, really kind of like a beginner type of deal, right?

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And I think you being someone that has started live streaming before the webcam was even

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invented and, and doing this for so long, sometimes you forget, right?

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There's this thing called a curse of knowledge where you, you, you have all of this technique

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and all of this, you know, all this stuff that you've done over the years and you just

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kind of assume everybody knows everything.

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And you know, now you're in this situation where you're years along and there has been

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changes, but there's some things that really haven't changed about live streaming and putting

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together a show and putting it together a podcast.

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So someone who is just getting into this thing and they see all of this stuff and they

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see what Jeff C's doing, what Monty Weaver's doing, what Jim Fuse is doing, what all these

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people are doing, Ross Brand is now in the, in the, in the chat on, on Facebook as well.

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So when we put aside the curse of knowledge and we say to someone, hey, here's where you

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start.

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Here's, here's where you start.

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Here's the first thing you need to think about doing before you put together the Jeff C tree

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you got to start with these seeds.

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What would that be?

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Just so I, so I, you know, I talk about Google plus a lot, but I also talk about on my show

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is Lou Mungiello and momentum.

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And I have this on my desk.

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He gives this little challenge coin when you, when you go to his conference and I've been

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lucky enough to speak there a couple, a couple of times, but on the back of it, it says this

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little quote, it says the way to get started is to quit talking and begin doing.

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And that's by Walt Disney.

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That's one of the things that I think that, you know, we can get hung up on gear and I

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know I did nothing.

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You know, you want to wait till everything's perfect.

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You got enough time and all that stuff.

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You just got to do it.

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Like even if you just, I mean, there's nothing wrong.

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Just start with your phone.

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Like, I wish I would have started a long time ago.

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So I think that's the biggest thing is just do it.

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Turn on the camera.

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Other things you're going to have to decide on what kind of show you're going to want

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to do.

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And that's just doing research.

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I typically like to do what you guys do is an interview show.

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I love doing interview shows or having somebody with me.

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Like when, when I've done shows, I've always had either people on there with me or when

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we first started social media is live.

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I had a gray stuffy as my cohost.

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We left another program and came and started doing our own.

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And so having that together where we can bounce back and forth when you're producing a show,

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it gives you a little bit of wiggle room.

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Like when you put me up full screen, you can look ahead at the comments and you can, you

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know, Jim's talking, you can be like making sure the stream is still going out and all

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that stuff.

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So that's the kind of show I like to do.

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Some people like to do like solo shows.

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Like you mentioned, Kurt Nuget, he does a solo show where he gets up and talks a lot

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of time and teaches.

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Bradley teaches is another one.

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Marshall Fox, who I'm going to have on my show tomorrow, does the same thing.

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He teaches, you know, he teaches live.

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That's fine if you want to do it for me.

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You just got to figure out what kind of show you want to do.

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So do research and then just study.

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Like if you're doing an interview show, I mean, I have had the best interviewer of all

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time in my opinion is Johnny Carson.

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And so there's a channel for free you can watch.

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That's all just Johnny Carson.

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And look how he asks questions.

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Look how he makes it entertaining.

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Look how he handles things when they don't go right, because they didn't go right a lot

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of times.

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Yep.

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And, you know, even today, you know, watch the late night hosts, how they're asking questions,

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the way they're bouncing things up.

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I know when I started social media news live, I looked at how you guys were doing things.

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I looked at your branding, how you were doing it, how you're doing the pattern interrupt

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on your short form stuff.

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So you want to do a lot of study in.

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Just don't click a button and go live, but study the things that then the people study

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the people that you want to be like, you don't want to rip them off, but you want to study

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those.

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Like I really wanted to do better at community.

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So I jumped in to lose group, which is all about community.

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He does it better than anybody I have known.

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E cams, their community is amazing the way they foster community.

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Most of the people they have working for them started in the community.

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So those are kind of the things that I would say, you know, do research, just do it, just

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go live, break things, and then just keep going and be consistent.

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Break things, break things.

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Catherine Lang, I don't even know how to pronounce this person's name, but every day you put

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you will be more or less of something else.

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It will never be perfect, but you'll never get closer to perfect until you start.

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That's great.

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That's great.

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Yeah.

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What another quote that I love is by John a Cuffee says, like, um, what is it?

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Uh, 8% and 80% perfect and shared with the world always changes more lives than 100%

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perfect and stuck in your head.

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So that's one of the things I really like.

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Yeah.

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I think you said something early there, Jeff.

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You talked about, you know, you prefer a show to where you've got somebody else to bounce

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some things off of and, you know, that's, that's what the show is, you know, and, and

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Jim has another show that he does with, uh, with Tim zone.

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Typically, I know Tim took the last month or so off, but you know, it's one of those

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things where if you just go solo, that is, that can be very, especially for someone who's

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just starting out, that is super, super intimidating.

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So it was one of those things where I think right now I could go solo and, and kind of

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work my way through it, I guess.

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But Jim and I, when we decided we wanted to do this show, you know, being able to work

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together and surround yourself with another person or other people who can help you through

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that, who can help sharpen the irons and, and just kind of like, you know, be honest

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with each other too.

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I think this is, don't you think it's important that you surround yourself with someone that's

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not just going to tell you what you want to know?

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Yeah, I should say I got some, I have a lot of friends that'll, they'll just tell me like,

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no, that's stupid.

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No, that color looks bad.

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That's that color for you.

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That logo.

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No, don't talk about Eric Fisher that way.

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Yeah, that's such, you know, and I tell this story in one of my talks where when I was

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first doing the Manly Pinterest tips and I had it as a, it's, it's got my beard on it's

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an old, it's an old one, but I use it for my podcast and it, um, it was blue, but it

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was like, if you were slowly choking a Smurf, it'd be that kind of color.

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It was horrible and hideous.

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And my friend, at least I said it to her and I, my friend, Lisa Meredith says, no, that's

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horrible.

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You can't use that.

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I'm like, okay.

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And so having those types of friends, yes, you're right.

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It's very, very important that, you know, you have those types of people who will speak

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truth when it sucks.

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The other thing I would say is, is practice.

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Like there's a lot of people who I would go like, they practice like what button to press.

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I would practice like, because there's so many things to do and it's easy to be overwhelmed

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when you finally hit that live button is I would sit there and practice putting, you

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know, pushing the buttons.

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And I have a way I set up my, my stream deck that I can almost do it without looking at

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it anymore, but practice, bring up those lower thirds or switching cameras.

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Like Chris just did practice that you can go live in a private Facebook group and see

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how it looks later.

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I would practice.

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I would sit there and practice and think about, okay, if my internet connection dies, what

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am I going to do?

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Because it will happen.

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I mean, it will.

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It's just things are, I'd tell another story where the, I mean, I had cashed in all my,

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it was way back in the beginning in the Google plus days drink that I cashed in.

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It was my first big guest and I got Guy Kawasaki.

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He didn't know me at all.

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Right?

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At all.

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And so I just, I had got everything ready.

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I was all set.

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It was like my first solo show.

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Like it was the first time I did, I think Manly Pinchers Tips by myself.

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And I had a water bottle and it was one of those, this isn't it, but it was a plastic

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one and I had, he was in the green room and I'm getting ready to go live and I went and

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hit the side of my desk with it and the whole bottom fell out.

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And so my entire, all this ice water drained into my crotch and hey, we're live, cave,

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you know?

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And so I'm doing the entire show with ice water underpants.

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And so it was just, it was, I was very alert, but those things will happen.

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They will happen and you need to be prepared for it because, you know, and once so many

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bad things have happened to you, nothing really phases you anymore.

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Like I have lost power, like complete power.

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You know, the alarms are going off and I knew what to do.

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I knew how to restart the show, get a new key, you know, and not panic and know that

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you are going to panic the first couple of times it happens.

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You are, you're going to just, oh my gosh, what happened?

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I lost my guess, you know, and you'll learn how to go on without a guess because I've

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had to before as well.

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So it's just,

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Yeah, that reminds me and Chris probably remembers New Year's, like the New Year's 2023 show

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for the Tim and Jim show.

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I was producing and had not thought to like, Oh, Tim should be in as well.

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And we had like a, just a quick power surge and Troy Sandage was like big on screen and

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everybody else is small and my internet and everything is out and not like I'm trying

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to reboot.

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I have no way to call anybody for like a few minutes.

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And so I finally, you know, got back up probably, I don't know, it seemed like forever, maybe

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it was 10 minutes, but it's just that whole thing of, or at least I don't think anybody

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panicked.

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I'm like the next person to speak.

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But what I did do is I was like, all right, I went and bought these like surge protectors

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that run a battery and I put it on all my stuff.

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So even at a minimum, my internet and everything will run for a few minutes if something like

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that were to happen again, because you just, you know, you just never know.

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And so you learn these things.

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Is that surge protector available in the carousel on Amazon right now?

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Maybe we should add it.

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It should.

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Right down here.

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Get it everyone.

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So another piece of advice that I would say, and it's not one that I don't think a lot

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of people think about, but anytime your camera is on, act like it's live because somebody

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can be recording it or you can actually be, so it comes from a story I had a friend of

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mine on, they were co-hosting and the show's over.

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Thanks everybody.

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Appreciate you, you know, share it out to everybody.

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And then I said, okay, the show's over and we start talking and we started talking smack

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about somebody that we shouldn't have.

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And, and it was like, and we were doing it for like 15 minutes, like, and then somebody,

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I saw a comment comes on like, Hey, do you guys know you're still alive?

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I'm like, holy crap.

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So I was able to get it and pull it down really quickly.

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And that person we were talking smack about never found out, but always treat your live

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when you're talking to somebody like pre-show or after the show, always treat it like you're

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going out to everyone.

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So just from, and don't talk smack about people.

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That's just not nice.

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Yes, that should, that should.

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Yeah.

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I mean, that's, that's search your right there.

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Right.

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Yeah.

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So Catherine says once everything that could go wrong has gone wrong, you don't worry when

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something goes wrong.

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That's good.

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I like that.

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Yeah.

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And usually when something goes wrong and you're freaking out, it's not the end of the world

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either.

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Like you're gonna, you're not gonna die if your power goes out and your live stream goes

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down.

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No, you're not.

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You're not gonna die.

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Denise says you need a surge pants protector.

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Okay.

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We'll add that to the carousel.

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I just need one normally.

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I think it's the brand name is called depends.

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I just wear them all the time now.

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And so Ross brand locked himself out before a show and had to break in to get to the show

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on time.

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That's an amazing story.

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Wow.

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That's funny.

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Ross crawling through a window trying to get to his live show.

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That just is funny.

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Powers of marketing in the house.

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Megan Powers, thanks for joining us over on the YouTubes.

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And if anyone's joining us from any of the other places, it's fine.

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Hang out there if you want.

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But if you want to come over to Amazon, just go to dealcasters.live.

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And speaking of Amazon, Jeff, social media news live as long as I think that's still

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the name.

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It's strange.

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As soon as I get all the assets together, you know how that is.

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When you're trained to change something and doing a little bit of rebrand, same kind of

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show, same kind of flow.

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But we are going to change the brand.

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It needs a refresh.

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So that's what I'm doing.

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I've said this before and I meet it and you know it.

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I think it's my favorite show.

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My favorite live show on the Internet.

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It really it is.

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And it's and there's a lot of different reasons.

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It's not just because, you know, I sort of know you and we've seen each other at conferences

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and have sort of that social media connection and all of that stuff.

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But I think the show is really, really interesting and it helps me and it serves me.

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And I think when we talk about people that, you know, just need to get started like you're

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talking about, I think one of the other things you got to realize is you got to know who

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you're talking to.

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When you know who you're talking to, then you know the kind of people you can bring

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on as guests because those people will help you to help them, to help the people that

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have issues.

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There's lots of times you'll have a guest on the tell me again, the guy who does Magi.

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Oh, Dustin.

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Yeah.

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And like all the stuff that, you know, all of your guests talk about are it's like sometimes

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It doesn't relate specifically to me because it may be like a social media platform that

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I don't do, but they have elements that are evergreen across multiple platforms.

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It's maybe specific related to Instagram or maybe specific related to Pinterest or specific

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related to creating a course or something like that.

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But there's always some really interesting things that you can pull out and you do a

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really good job of including the community.

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How would you work with or, you know, kind of tell somebody who's getting started?

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What are some key sort of tactical things that you could do when you're putting together

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a show like you do in order to pull in that community?

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So one of the things that I try to be really, I just built this kind of my core strategy

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is like, it's not about me.

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I mean, and I hope that people can see that I am so excited.

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I mean, Friday is my favorite day because I get to talk to people and bring people in

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and introduce new people to my audience.

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And I love it because I get to just talk with them.

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And I luckily that people think that the questions I ask are something that they find interesting

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because I really enjoy it.

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But I make it about my guests.

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It is always about my guests.

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In fact, if you look at my repurpose, which I do a lot of repurposing of my show, I'm

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not really on it.

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It's usually a question that they are answering.

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And to me, what that does, it lets me get really great guests because they know that

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it's not about me.

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It's about me.

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It'll be their show and I'm focused on them.

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And I repurpose it a ton.

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And that also, I don't have a hard time getting guests because they know it's going to be

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about them.

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We've all seen those shows that you can tell that the host is just waiting for the guests

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to stop talking so they can talk.

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So they can pitch their services or whatever, or always bring it back to them.

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I really don't want that at all.

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And you mentioned the community and we have such a great community over there.

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So I have three sections to my show most every time.

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And I have five questions that I come up before the show that I send to my guests for each

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of those sections.

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But I tell my guests, we may not get to any of these or it might bounce around because

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I will pull in my community's comments before I'll go to my questions because I want it

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to be about the community.

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And in fact, what I've done, and this is one of the things we kind of talked about earlier

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about being able to switch and having a partner so you can bounce around and kind of keep

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things going, is that if there's a question that I was going to ask but I see that my

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community has asked something similar, I'll pull that one in instead and not ask mine

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because I want it to be their avatar on screen.

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I want it to be their comment.

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People don't realize how I think people will wait to the end of the show because they won't

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have a chance to have their question answered.

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I think that's kind of a strategy you can use in your live show.

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They know that if they ask a question, I'm going to try to answer it.

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I think it gets people coming back and people commenting.

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And in fact, people will actually take screenshots of their question and post it to Instagram

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or to the socials or to Twitter.

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Gary Stockton does that all the time.

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He'll take a screenshot of his question being asked or answered and then post it to different

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places.

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So it's just a cool thing.

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People love to see their face on screen and I try to do that as much as I can.

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Now, Jeff, I remember like one of the first times I saw you speak, which was I believe

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2018 at Social Media Marketing World.

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You were talking at that point really about much more about like visual stuff, fonts and

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colors and that.

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When did you like really get more into doing this video stuff?

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You know, because I think one thing that I think is encouraging and I know Chris and

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I talk about this because Chris hasn't like, which people may not believe, Chris hasn't

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been a video editor all of his life.

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He's just put the work in.

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And I think you as well.

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I mean, when did you really kind of fall in love with this idea of creating or I guess

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doing video editing?

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So I've been doing video editing since like that's the first thing I started with my company.

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I was doing corporate videos back with the mini DV tapes.

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Remember those?

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Oh my gosh.

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Before even solid state drives.

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Yeah.

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So I was doing it with that.

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I had like I would one of my services that I would offer was the remember the CD-ROM

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business cards that you could have like your business card and you would give it to people

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and it would spin in the disk and then make a presentation.

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So I would do those.

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I actually had a machine, a robotic machine that would take it and duplicate it and then

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print it.

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You know, so I did that for a while.

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I think I've been doing video since like Premiere 2 came out.

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I mean, I remember when I got a big brick of a hard drive and it was like 380 megs and

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I was like, yes, I'll never need it and any more space, you know.

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And but that, of course, so I've been doing video for a long time.

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So it's always been part of my backbone.

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And then when live video came out with like Google Hangouts on air and I don't know why

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they dropped the ball on that because they were, you know, you had comment tracker, you

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could bring in comments back then.

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And so having that engagement, one, I'm just kind of lazy.

Speaker: 00:20:13

And if you do video, you have all this stuff that you can repurpose afterwards.

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Like you have a podcast, you can have a blog post, you can have all these clips now on

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social media.

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So it's always kind of been kind of the backbone of it.

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And I am not a trained designer.

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When I worked for a company, there's a designer who kind of took me under his wing and he

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was really good and taught me a lot of stuff.

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And I'm still, I don't consider myself a designer at all, but I enjoy dabbling, I guess.

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But I really like the visual aspect of everything video and then, you know, animation and all

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sorts of all that kind of stuff is just always fascinating.

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You know, and I'm going to kind of take a bit of a left turn here because it's just

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this, this conversation reminds me because we're, we're going in the way back machine

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and we're talking about floppy disks and all of that.

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Google Plus.

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Right.

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Hang on.

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Let me take another drink here.

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Google Plus tastes, tastes goes down, goes down nice.

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So the future and it, you know, I mean, the latest, I don't know if you saw the TikTok

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of Mike Alton on the Agora Pulse thing and it's this AI TikTok that they did and it's

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fantastic.

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So shout out to the Agora Pulse team for putting that thing.

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But like, there's just so much right now, this booming, you know, just slap AI, slap

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that sticker on everything.

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It's like, it's like, you remember when albums were coming out and they'd slap the parental

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advisory thing on it and that it sold more because it had the parental, now just slap

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the AI onto anything.

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Oh, this is AI.

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That's like, well, it didn't used to be, but we're calling it that.

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But anyway, I think, you know, you were on Ian Anderson, Grey's show recently and they

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were talking about the future of live streaming and it relates to the community aspect of

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what we talked about earlier.

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And I wanted to really kind of let you kind of speak to that because I think we're all

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just super nerdy about everything.

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Descript and all of these AI tools and chat GPT and we're using all the things.

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But there's a lot of things that I think related to the future that don't have to do with AI

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that AI can't do.

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And I wanted to kind of like get your take on the future as it relates to AI and video

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and live streaming.

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Yeah.

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So first of all, I agree with you with AI being slapped on everything.

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You know, my Instapod is going to have AI enabled.

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You know, like they have Wi-Fi on your fridge now.

Speaker: 00:22:45

And I mean, it'll cover AI refrigerators.

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So the I am excited.

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One there's a couple of reasons for AI.

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I mean, I know it's scary.

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Like if I was a copywriter or even an agency, I'd be a little nervous because it is replacing

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it's going to replace some jobs and it's not.

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I mean, as of now, I mean, humans are better, right?

Speaker: 00:23:08

But the sad thing is companies will do like if it's okay and I don't have to hire somebody,

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that'll work.

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I mean, that's just the way a lot of companies operate.

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And I can see that's going to replace a lot of, you know, even social media managers,

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even stuff that I have done in the past, I think it's going to be replaceable.

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But for live video, I think it's going to really drive people to this stuff because

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for one, when they see the written word, they're going to be like, okay, it says it's not AI,

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but I don't know if I believe it or not.

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I don't know if I can trust the written word as much as I used to like blog posts and stuff

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like that.

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Plus it can be churned out.

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I mean, at just crazy rates right now.

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So I think people are going to be hungry for live video, especially for the community aspect

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of it because one, loneliness is at an epidemic.

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I mean, the Surgeon General even said something that released I think last month about it.

Speaker: 00:24:05

And there's nothing, AI cannot replace me going in and going, Ross, I would love to

Speaker: 00:24:10

have seen you locked out and the panic on your face on your show.

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And AI can't interact with the audience.

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I don't think it can ever do it to the way, you know, you might be having an avatar up

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there and you might be able to type something in and it might be able to read it back in

Speaker: 00:24:23

a realistic way.

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But the interaction that we have and like we have is between you and Chris and I, that

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can't be, that just can't happen.

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You know, inside jokes, it's not going to know that our Google plus inside joke.

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So I just really think that people are going to be hungry for it and being able to engage

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in ways and be able to trust it.

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Like, who's going to AI this really?

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I mean, it's this weird look.

Speaker: 00:24:49

I mean, no one's going to do that.

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So, I mean, it's just, it's going to be real.

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And I think people are going to hunger for the realness of conversations like this, interacting

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with the audience in ways that we, I mean, this, it's just amazing to me that this tool

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that we have now that we can go live and reach everywhere across the globe and talk to people.

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That's amazing.

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And people don't, we just go, oh, it's live video.

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Like this, I would have killed for this when I would have started out.

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Right.

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And then now we have this opportunity.

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And I think businesses are going to have to embrace it if they want to have a community

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and reach out to, you know, clients and leads.

Speaker: 00:25:30

Jeff, Roberto Blake has said some stuff recently that is interesting.

Speaker: 00:25:35

He actually thinks, and I think it's more his opinion, it's not necessarily something

Speaker: 00:25:39

YouTube saying that actually like longer live streams are even going to do better.

Speaker: 00:25:44

Like people are going to want to jump on these three, four hour live streams.

Speaker: 00:25:48

And maybe that's the case because to your point, right, people want to have that interaction.

Speaker: 00:25:53

What do you think about that?

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So even doing stuff for my show tomorrow with Marshall Fox, where he teaches, he actually

Speaker: 00:26:01

does like live design, like he takes somebody's logo and revamps it live.

Speaker: 00:26:06

I can see that kind of stuff like training and like working through and letting people

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see your process.

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I think that's going to be really cool.

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I think it's cool right now.

Speaker: 00:26:14

I mean, have people watch my me carve wood over on Amazon like, and they'll comment and

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they like it.

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And it's because they see that it's real, it's tangible.

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And I guess it's a little bit relaxing for them.

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So I think that brands that embrace this and embrace it first and build that community

Speaker: 00:26:32

now are going to be way ahead of the curve.

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Yeah, I think it's about about using it creatively, right?

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I just feel like, you know, I think about the way the music business went through the

Speaker: 00:26:44

ebbs and flows when I was a part of it.

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And when digital music went nuts with with Napster, the companies like that I work for

Speaker: 00:26:54

for major record labels were like, listen, it's a lower quality file.

Speaker: 00:27:00

And people want to see the artwork and they want to listen to higher quality.

Speaker: 00:27:04

And I'm like, listen, the kids, they don't care.

Speaker: 00:27:07

They're trading their hard drives around.

Speaker: 00:27:09

It's just like and so like, it's a until people finally said, hey, this is what the people

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want.

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Then finally, the major labels were like, okay, we have to figure out a way to monetize

Speaker: 00:27:22

this.

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And I think, you know, they went through a whole like, you know, there was a whole 10

Speaker: 00:27:27

years of ridiculousness until finally it was like, you know, we came out of it.

Speaker: 00:27:33

And I think with AI, everything is happening so quickly and there's so many things and

Speaker: 00:27:38

there's so much stuff happening.

Speaker: 00:27:39

It's just a matter of like, hang on and utilize it.

Speaker: 00:27:43

And if you are worried that you're going to get replaced by something, then start to figure

Speaker: 00:27:48

out how you're not going to get replaced.

Speaker: 00:27:50

I mean, and it's not because I don't think it's going anywhere but up at this point.

Speaker: 00:27:55

Yeah.

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And I think it's going to make us be better storytellers.

Speaker: 00:27:58

I mean, the stuff that like Adobe is coming out with, like the wire removal and the the

Speaker: 00:28:02

content fill, the, you know, generated fill that you can do like an After Effects now

Speaker: 00:28:07

where you can remove things and it and it builds it for you.

Speaker: 00:28:11

And it's just amazing.

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I think it's going to make us better storytellers.

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Listen, things are going to change.

Speaker: 00:28:15

Right.

Speaker: 00:28:16

And I said this on Ian's show.

Speaker: 00:28:18

You don't have a lot of blacksmiths on corners anymore.

Speaker: 00:28:21

Right.

Speaker: 00:28:22

I mean, you still have blacksmiths, but there's not as many of them around.

Speaker: 00:28:25

And you know, I don't like change.

Speaker: 00:28:26

Really, I don't.

Speaker: 00:28:27

I mean, I want my Saturday morning cartoons back.

Speaker: 00:28:29

I really do.

Speaker: 00:28:30

Totally.

Speaker: 00:28:31

Pro wrestling on Saturday.

Speaker: 00:28:32

Yes.

Speaker: 00:28:33

I mean, just, but I mean, you have to embrace change, but you don't have to like it, you

Speaker: 00:28:37

know, and I compare it to like when you go to a family reunion and that aunt with the

Speaker: 00:28:42

soggy mustache comes and tries to kiss you.

Speaker: 00:28:44

Listen, you, you don't have to like it, but you still need to give Auntie a hug.

Speaker: 00:28:50

Right?

Speaker: 00:28:51

I mean, you still have to do it, but it's that kind of thing.

Speaker: 00:28:53

I mean, you have to, you do have to embrace change, but you don't.

Speaker: 00:28:58

I think, you know, the, the choking a Smurf, the, the depends with the word pictures, see

Speaker: 00:29:07

visual marketing.

Speaker: 00:29:08

That's what it is.

Speaker: 00:29:09

And now the aunt with the soggy mustache.

Speaker: 00:29:11

I mean, we all had one this time.

Speaker: 00:29:14

I mean, this, you know, it's trending on Twitter.

Speaker: 00:29:17

Hashtag soggy mustache.

Speaker: 00:29:22

Blab on steroids.

Speaker: 00:29:23

I see people still talk about blab because it was so community driven.

Speaker: 00:29:29

That's why people still talk about blab because it was all.

Speaker: 00:29:32

Ross was big on blab.

Speaker: 00:29:33

Yeah, he was big on blab.

Speaker: 00:29:36

Big on blab blabs.

Speaker: 00:29:37

There needs to be a t-shirt.

Speaker: 00:29:40

There's a lot for that.

Speaker: 00:29:43

Okay.

Speaker: 00:29:44

So you're, you're about to do this D script thing.

Speaker: 00:29:46

And I know you guys, you just rolled out of doing something with D script on Tim and Jim

Speaker: 00:29:53

shows.

Speaker: 00:29:54

We don't get too in depth.

Speaker: 00:29:55

And for those of you who are watching the Tim and Jim shows, another show that Dr.

Speaker: 00:30:00

Fuse does, and you got to check that out.

Speaker: 00:30:03

But D script is one tool.

Speaker: 00:30:05

I think that is essential is becoming sort of like the essential thing for podcasters,

Speaker: 00:30:10

right?

Speaker: 00:30:11

It's kind of like the essential tool because you can be simple with it.

Speaker: 00:30:15

It does like amazing and complicated things, but you can, but it feels like this is something

Speaker: 00:30:20

you can start and then eventually kind of grow into.

Speaker: 00:30:24

Are there any other tools, whether they're software or hardware related that you would

Speaker: 00:30:28

suggest to people who are, you know, not necessarily at, at your level, but you know, like, hey,

Speaker: 00:30:36

I'm looking to kind of level up a little bit and not, you know, maybe not necessarily.

Speaker: 00:30:39

I'm not talking about getting a more expensive microphone necessarily, but are there some

Speaker: 00:30:44

things that you feel like are important for people to kind of maybe check out?

Speaker: 00:30:49

So a couple things, one of the things when you're just as this is kind of basic, I think,

Speaker: 00:30:54

but a lot of times as content creators, one of the things that we miss out on is capturing

Speaker: 00:31:01

our ideas, right?

Speaker: 00:31:03

How many times have you had an idea in the shower and then you forgot about it or you,

Speaker: 00:31:07

you know, didn't write it down at night.

Speaker: 00:31:08

And so being able to capture those, I think that for me, when I was able to figure that

Speaker: 00:31:13

out and have a system for me where I didn't lose those ideas, that's huge for me.

Speaker: 00:31:18

So I use an app called Rome resource, Rome research.

Speaker: 00:31:23

And what it does is it's an app and it's also, but it lets me jot down ideas and tag them

Speaker: 00:31:27

really easily.

Speaker: 00:31:28

And so it actually puts them in a database and it works the way I think.

Speaker: 00:31:32

So I really like it.

Speaker: 00:31:33

Some people use notion of my friend, Eric Fisher had a guy on, I think it's Tiago Forte.

Speaker: 00:31:38

He did a book called Building a Second Brain.

Speaker: 00:31:41

Really, really good stuff.

Speaker: 00:31:42

I would suggest reading that because half of your problem is, will be coming with ideas

Speaker: 00:31:47

and not letting them go off into the ether and don't know what happened to that.

Speaker: 00:31:51

That's a huge problem for me.

Speaker: 00:31:53

Yes.

Speaker: 00:31:54

So being able to do that.

Speaker: 00:31:55

And plus I sleep better because I'm able to offload everything, know that it's captured

Speaker: 00:31:59

and I can return to it if I want.

Speaker: 00:32:01

So for me, that's a big, big thing.

Speaker: 00:32:03

The other tool for people who are wanting to create content, especially live video,

Speaker: 00:32:08

I just think, you know, I love Descript.

Speaker: 00:32:09

It does a lot of things, but I think you're going to have to get a professional video

Speaker: 00:32:16

editing software, non-linear editing tool.

Speaker: 00:32:18

I know Chris, you use Final Cut Pro, which is a great one.

Speaker: 00:32:22

I use Premiere.

Speaker: 00:32:23

I've been using it for ages.

Speaker: 00:32:24

A DaVinci Resolve is actually free, but it's really, really powerful.

Speaker: 00:32:29

So I would get one of those three if you're going to dive into this because sometimes

Speaker: 00:32:32

you just need to be able to do that things.

Speaker: 00:32:35

And plus there's so much stock stuff that you can get for like creating titles and lower

Speaker: 00:32:40

thirds that are already put together that you can just drop in and do it really quickly

Speaker: 00:32:45

and not have to learn how to adjust the kerning on your text to make it go, you know, it's

Speaker: 00:32:49

already done for you.

Speaker: 00:32:51

So a professional system like Final Cut, Premiere, DaVinci Resolve, I would suggest.

Speaker: 00:32:58

And I would learn some, I think text based editing is here to stay.

Speaker: 00:33:02

I still think there's going to be a use case for the things I just mentioned, but even

Speaker: 00:33:08

Adobe has embraced text based editing inside of Premiere.

Speaker: 00:33:13

So that's going to be a skill that you're going to need to learn, I think, going for

Speaker: 00:33:16

it as well.

Speaker: 00:33:17

The eye tools are going to get better and better, but you're still going to need to

Speaker: 00:33:20

learn how to edit and learn how to tell a story.

Speaker: 00:33:24

Just jumping up clips and dropping them in a timeline doesn't make you a video editor.

Speaker: 00:33:29

You need to figure out like how to hook an audience.

Speaker: 00:33:31

You need to, you know, and Chris does a great job with this, with his editing and, you know,

Speaker: 00:33:38

I study his stuff the way he does it, the way he catches people's attention.

Speaker: 00:33:42

So study people like that.

Speaker: 00:33:44

I guess those are off the top of my head, the tools that you would need.

Speaker: 00:33:47

I think that's a great, I think what you just said right there is so key that a lot of people

Speaker: 00:33:51

don't do is study other people.

Speaker: 00:33:53

And it's like, don't be afraid.

Speaker: 00:33:55

And like, even if I tried to copy everything that Jeff C does, it still wouldn't be Jeff C.

Speaker: 00:34:01

Like, I look at it like, here I go back to music again.

Speaker: 00:34:06

So if you play an instrument and or you sing or you do something musically related, you

Speaker: 00:34:11

have influences, right?

Speaker: 00:34:13

But chances are you tried to sing like Whitney Houston or Johnny Cash or you sat down to

Speaker: 00:34:18

play a Flea bass line, right?

Speaker: 00:34:20

And you may not get it exactly, but somehow that became an influence on how you are, what

Speaker: 00:34:26

your DNA is.

Speaker: 00:34:27

You don't want to be exactly that.

Speaker: 00:34:29

And I think it's important to study other people like that.

Speaker: 00:34:31

And the other thing you mentioned related to the video editing software is that those

Speaker: 00:34:37

things can be so daunting, right?

Speaker: 00:34:39

But there's so much free YouTube classes out there that like that's how I learned Final

Speaker: 00:34:47

Cut.

Speaker: 00:34:48

You know, like I had an iMovie on my Mac and I was using it.

Speaker: 00:34:51

So I was like, boy, I need to be I want to be able to do something else.

Speaker: 00:34:55

And so I started watching videos from Kevin Colby.

Speaker: 00:34:58

And I was watching Kevin Colby's videos and I was like, I'm getting Final Cut because

Speaker: 00:35:02

I can figure out how to do this and I can figure out how to do that.

Speaker: 00:35:06

And like DaVinci is just another example, like that's free.

Speaker: 00:35:10

And then you go onto YouTube and there's tons of people that will tell you how to put together

Speaker: 00:35:15

these videos.

Speaker: 00:35:16

But once they tell you how to do that stuff, you still have to add your human element.

Speaker: 00:35:21

I mean, everyone's talking about it.

Speaker: 00:35:23

Have you used Opus clip or Opus?

Speaker: 00:35:27

What is it?

Speaker: 00:35:28

Opus Pro?

Speaker: 00:35:29

Yeah, Opus Clips.

Speaker: 00:35:30

That's the one that creates the the shorts out of your links of your video.

Speaker: 00:35:33

Oh, no, I have not tried that yet.

Speaker: 00:35:34

I think Jim told me about that the other day.

Speaker: 00:35:36

Yeah, you basically take a YouTube link from one of your videos or you can upload your

Speaker: 00:35:40

own file and it will even if it's a widescreen video, it'll find us like a like an area to

Speaker: 00:35:46

where it'll it'll make it a vertical video.

Speaker: 00:35:49

And it actually it's it's kind of like the first time you tried chat GBT, you're like,

Speaker: 00:35:54

you didn't expect it to be as good as it was, right?

Speaker: 00:35:56

You go like, oh, wow, this actually kind of this actually worked.

Speaker: 00:35:59

But here's my only issue is, is that I got it to where I liked it, but I didn't like

Speaker: 00:36:06

it for me.

Speaker: 00:36:07

Like I was like, this is this is really good, but I would have done this and I would have

Speaker: 00:36:11

done this and I would have done this.

Speaker: 00:36:13

So let me see if I can pull it down and then adjust it.

Speaker: 00:36:15

And by the time I did all that, I was like, I might as well have just done it myself.

Speaker: 00:36:18

Exactly.

Speaker: 00:36:19

That's kind of where I land to.

Speaker: 00:36:21

I can't wait to try it.

Speaker: 00:36:22

I mean, if it if anything that will shorten it, I think, you know, it's worth doing.

Speaker: 00:36:26

One of the things and this is kind of a hack that it took me a while to learn.

Speaker: 00:36:31

And it goes to your point about the the the tons of tutorials everywhere on on YouTube

Speaker: 00:36:38

was that it's not so much to learn every bit about things.

Speaker: 00:36:41

I've forgotten so much about Photoshop and Premiere and After Effects throughout the

Speaker: 00:36:47

I mean, I'm always Googling it.

Speaker: 00:36:49

But the thing is, is I know what the definitions are.

Speaker: 00:36:52

I know what a mask is, but I may not may not remember how to apply that to that specific

Speaker: 00:36:57

layer.

Speaker: 00:36:58

And so I can Google how to animate a mask in in Google and then I'll get these YouTube

Speaker: 00:37:04

videos that will teach me how to do that.

Speaker: 00:37:05

So I would say like when you're learning something, make yourself a little glossary because you

Speaker: 00:37:11

will forget what button to press.

Speaker: 00:37:13

If you can remember like, OK, this is what a mask is.

Speaker: 00:37:16

This is what, you know, this term is that gets you so you can Google it.

Speaker: 00:37:21

And so once you just have a glossary or know what to call it, then you're golden because

Speaker: 00:37:26

you can just Google it and find the answer to that problem that you have while you're

Speaker: 00:37:29

working.

Speaker: 00:37:31

And I think what I've discovered, too, because, you know, you guys have definitely been further

Speaker: 00:37:35

ahead of me in the the video editing process.

Speaker: 00:37:39

It's kind of like a lot of things like with sports.

Speaker: 00:37:40

It's the fundamentals.

Speaker: 00:37:42

Everything pretty much uses that same basic fundamental layers and this and that.

Speaker: 00:37:47

And so it doesn't matter which software you use or all basically doing that same thing

Speaker: 00:37:52

initially.

Speaker: 00:37:53

It really becomes what are those extra things you need or write?

Speaker: 00:37:57

You're a Mac user, so you might want to use Final Cut.

Speaker: 00:37:59

You know, you don't maybe you don't want to do this subscription for Adobe.

Speaker: 00:38:02

But if you're on a PC, well, I can't use Final Cut.

Speaker: 00:38:05

So but it's the fundamentals.

Speaker: 00:38:07

If you were like on one system went to another, you can start to understand that.

Speaker: 00:38:11

And even with the script, you're seeing the same stuff applies.

Speaker: 00:38:15

And now, now you're just adding in how you affect audio and, you know, in templates,

Speaker: 00:38:19

right?

Speaker: 00:38:20

Everybody starts to talk about templates.

Speaker: 00:38:22

I think it's it's really good stuff.

Speaker: 00:38:25

And to your point, right, you just go out there and go to YouTube University or even

Speaker: 00:38:29

better go to the Jeff C. Descript 101 class.

Speaker: 00:38:33

That's right.

Speaker: 00:38:34

And the other thing is, is you like you'll learn how to like, oh, I can read a waveform.

Speaker: 00:38:39

So I know where the where cut is or a breath sound is going to start happening.

Speaker: 00:38:44

And you can apply that.

Speaker: 00:38:45

Oh, I can add that to I can actually take clips that aren't the exact length that I

Speaker: 00:38:49

need and seamlessly edit them together on the beat so I can have that piece of music

Speaker: 00:38:54

fit my video perfectly.

Speaker: 00:38:56

So you'll learn tricks like that as you go along, because you've learned skills.

Speaker: 00:39:01

But once again, learn those like what Jim was saying, learn the basics, learn what they're

Speaker: 00:39:04

called.

Speaker: 00:39:05

And then like I seriously, I'm always Googling stuff.

Speaker: 00:39:08

And I've been using the Adobe suite of products for since I started, like I said, in Premiere

Speaker: 00:39:13

2 or something like that.

Speaker: 00:39:14

So but I forget all that stuff.

Speaker: 00:39:18

So yeah, one of the one of the temptations is when you start using a lot of the software

Speaker: 00:39:22

that does simplify the process for you and you can you start turning out quantitatively

Speaker: 00:39:28

more content, you got to be the trick is like if you've got now instead of four pieces of

Speaker: 00:39:36

now you have 17 pieces of content that you want to spit out everywhere.

Speaker: 00:39:41

Making sure you didn't take shortcuts on the 17 and you're actually speaking to someone

Speaker: 00:39:45

with that content.

Speaker: 00:39:47

And you know, like, like you said, it's very difficult to tell a story in one minute on

Speaker: 00:39:52

a YouTube short, right?

Speaker: 00:39:54

You're not you probably not going to be able to tell a story in a minute.

Speaker: 00:39:57

Right?

Speaker: 00:39:58

That's that's a huge challenge.

Speaker: 00:39:59

But what you can do is be interesting or entertain someone or educate someone.

Speaker: 00:40:06

You can educate someone in a minute.

Speaker: 00:40:07

Like you may be able to solve their problem.

Speaker: 00:40:09

Like do you have a problem with your kitchen sink stopped up?

Speaker: 00:40:12

I've had this item that unstop sinks.

Speaker: 00:40:15

It does this.

Speaker: 00:40:16

It does this.

Speaker: 00:40:17

It does this.

Speaker: 00:40:18

Here's a link for it.

Speaker: 00:40:19

That could solve somebody's problem in a minute.

Speaker: 00:40:20

Right?

Speaker: 00:40:21

So that could be a really popular video.

Speaker: 00:40:23

So I think lots of times somebody will just say, hey, here's my big podcast.

Speaker: 00:40:26

And I'm just going to chop it up and here's 17 one minute clips.

Speaker: 00:40:29

It's like, well, what are they saying?

Speaker: 00:40:31

Are they doing anything for you?

Speaker: 00:40:33

And like there's no start beginning or end.

Speaker: 00:40:35

It's just like, it's like they just stop.

Speaker: 00:40:38

And so I don't really like that.

Speaker: 00:40:39

But a lot of times I'm able to get and I have a question and have a little bit of an answer.

Speaker: 00:40:44

And a lot of times I can get that in under a minute or edit it down to under a minute.

Speaker: 00:40:50

And that's why I structure the show that I weigh.

Speaker: 00:40:51

And that's another kind of takeaway for your audiences.

Speaker: 00:40:55

When you're planning your show, your live show or piece of content, think about how

Speaker: 00:41:00

you can repurpose it later and it will save you a bunch of time.

Speaker: 00:41:04

That's why I have those three sections in those questions, because it gives me a structure

Speaker: 00:41:08

that I can go to every week.

Speaker: 00:41:10

It's not a big like, oh, what am I going to talk about?

Speaker: 00:41:12

I know I have three structured.

Speaker: 00:41:14

I have three structured thing and I have questions underneath there and I can actually kind of

Speaker: 00:41:19

use those as repurposable evergreen content.

Speaker: 00:41:22

And I try to ask evergreen questions that will get those evergreen answers.

Speaker: 00:41:27

Love it.

Speaker: 00:41:29

You're a better planner than I am, Jeff.

Speaker: 00:41:32

Well it looks that way.

Speaker: 00:41:34

And it's because I've screwed up so much in the past.

Speaker: 00:41:36

And also Grace set me up, like she set me up before she moved on to have all this.

Speaker: 00:41:41

I mean, her documents and her show flow.

Speaker: 00:41:45

It's systems.

Speaker: 00:41:46

It comes down to systems, right?

Speaker: 00:41:47

Once you get those in place, it really helps a lot.

Speaker: 00:41:50

She was amazing getting that up.

Speaker: 00:41:52

Luckily, she didn't take all her files.

Speaker: 00:41:54

She's great.

Speaker: 00:41:57

No, yeah.

Speaker: 00:41:58

I was just talking to her the other day.

Speaker: 00:41:59

So she's loving what she's doing.

Speaker: 00:42:01

But I do miss my Grace.

Speaker: 00:42:02

She was fun.

Speaker: 00:42:03

Yeah, I used to say every show needs a Grace.

Speaker: 00:42:05

Right?

Speaker: 00:42:06

Amazing Grace.

Speaker: 00:42:07

But it is kind of fun now because we're doing the rotating kind of co-hosts.

Speaker: 00:42:12

And one, it's kind of an added benefit is that I get to, they usually share it to their

Speaker: 00:42:17

audience so I get some other people coming on.

Speaker: 00:42:20

It's just, it gives a little bit of dynamic.

Speaker: 00:42:22

Like who's going to show up this week with this crazy bearded guy?

Speaker: 00:42:24

Like next tomorrow, it's Katie Fox from Ecams going to be on there.

Speaker: 00:42:28

So that's going to be fun.

Speaker: 00:42:29

I've had my friend Connor who he's from, he does Disney tours.

Speaker: 00:42:34

Who'd have thought?

Speaker: 00:42:35

But he's a great host.

Speaker: 00:42:36

He is great.

Speaker: 00:42:37

And, you know, I have another friend, Paul, who runs powwows.com, which is he has the

Speaker: 00:42:42

largest live streaming of Native American powwows.

Speaker: 00:42:46

It's a huge company and he gets to come on my show.

Speaker: 00:42:48

So I just, I've been loving it.

Speaker: 00:42:50

So it's a lot of fun.

Speaker: 00:42:51

Yeah.

Speaker: 00:42:52

So everyone make sure that you are watching, following, subscribing, wherever you guys

Speaker: 00:42:56

are all over.

Speaker: 00:42:57

But, you know, I usually watch on LinkedIn, social media news live, which that's the name

Speaker: 00:43:03

as it is now.

Speaker: 00:43:04

But watch out for a name change soon.

Speaker: 00:43:08

But it is a fantastic show.

Speaker: 00:43:10

And I mean it.

Speaker: 00:43:11

And it is great.

Speaker: 00:43:12

So does Connor have his own show now?

Speaker: 00:43:15

Or is he's got a podcast?

Speaker: 00:43:16

He's been doing a podcast for a while.

Speaker: 00:43:17

Yeah.

Speaker: 00:43:18

I actually met him when I was speaking.

Speaker: 00:43:19

I don't think he does video.

Speaker: 00:43:21

Okay.

Speaker: 00:43:22

I know.

Speaker: 00:43:23

Yeah.

Speaker: 00:43:24

We need to talk to him about that.

Speaker: 00:43:25

I know.

Speaker: 00:43:26

So why are people so hesitant?

Speaker: 00:43:30

I know, you know, obviously another show that you help produce is Guy Kawasaki, which is

Speaker: 00:43:36

a fantastic, huge podcast.

Speaker: 00:43:39

And it's audio only.

Speaker: 00:43:41

And Connor does an audio.

Speaker: 00:43:43

So what, I mean, maybe not specific to them, but do you feel like there are still people

Speaker: 00:43:47

that are just maybe afraid to turn on the camera?

Speaker: 00:43:50

Or like, what is it that keeps people from doing video at this point?

Speaker: 00:43:54

I think the biggest hiccup is a lot of people who have done audio only podcasts in the past.

Speaker: 00:44:01

A lot of times they will use Zoom to record their podcasts, which is horrible, by the

Speaker: 00:44:04

way.

Speaker: 00:44:05

Don't do it using eCamp.

Speaker: 00:44:06

Yes.

Speaker: 00:44:07

But they're used to that.

Speaker: 00:44:09

But there's so many times your guests say, oh, this isn't, I'm not camera ready.

Speaker: 00:44:12

This is going to be audio.

Speaker: 00:44:13

They're really worried about their guests.

Speaker: 00:44:15

And I'm like, I've never had, because they know if you start doing it as a show, like

Speaker: 00:44:21

video, they're not going to ask that question.

Speaker: 00:44:23

And they're going to dress up and go out of the house sometimes.

Speaker: 00:44:26

So like, let them, you know, just do it.

Speaker: 00:44:29

I've been trying to get Guy to do it.

Speaker: 00:44:30

I wish he would.

Speaker: 00:44:31

Because there's something there.

Speaker: 00:44:32

Like, there's a lot who just love that audio podcast.

Speaker: 00:44:35

I get that.

Speaker: 00:44:36

But there's something about like, when Guy was talking with Martha Stewart, you know

Speaker: 00:44:41

people are going to tune in on YouTube to watch that.

Speaker: 00:44:44

I mean, like Eric Fisher had another one.

Speaker: 00:44:47

I love his show, Beyond the To Do List.

Speaker: 00:44:49

It's a great productivity podcast.

Speaker: 00:44:51

I would have loved to see Eric and Seth Godin talk back and forth on a YouTube watch.

Speaker: 00:44:58

I mean, to me, they're, and forgive me, Eric and Guy, but they're leaving so much on the

Speaker: 00:45:04

table because of that.

Speaker: 00:45:05

I mean, yeah, I mean, there's so much on the table.

Speaker: 00:45:08

Like even, even my show, which doesn't get a ton of views over on YouTube, it's still

Speaker: 00:45:14

people come and watch it and comment.

Speaker: 00:45:16

And I'm like, I just, there's so much you can do with video.

Speaker: 00:45:20

So I just, I'm a, I'm a big fan of doing both.

Speaker: 00:45:23

Yeah, I would agree with you, Jeff.

Speaker: 00:45:26

I think even if, you know, if there's that fear of going live, you can record it and

Speaker: 00:45:32

then upload it, right?

Speaker: 00:45:33

So don't feel like, oh, well, I'm worried, you know, because we're live and we might

Speaker: 00:45:37

say something wrong, we'll then record it.

Speaker: 00:45:39

Then you have that video that you can now repurpose and drive people back to either

Speaker: 00:45:45

listen to the podcast or watch the episode.

Speaker: 00:45:48

And that's where I think a lot of us, you know, miss out.

Speaker: 00:45:52

And then, you know, that's where I appreciate, you know, Chris so much.

Speaker: 00:45:55

And I'm grateful for what he does for us with Dealcasters because I know we're getting a

Speaker: 00:45:59

lot of views because he's taking those clips and repurposing it, you know, on all the tubes.

Speaker: 00:46:04

And I think that's, that's kind of the future.

Speaker: 00:46:06

I think there's still just such a small percentage that is doing it.

Speaker: 00:46:09

And even when you look at content creation in general, right, you talk about people creating

Speaker: 00:46:14

content. LinkedIn has 900 million, you know, whatever you want to call them, subscribers.

Speaker: 00:46:19

And I think it's less than 3% of the people on LinkedIn are actually creating content.

Speaker: 00:46:24

Yeah, that's a good point, Jim, because, you know, we move in the circles where we see

Speaker: 00:46:30

big people like Amy Porterfield and we see, you know, Mari Smith and some, you know,

Speaker: 00:46:36

people that you interview and like having you guys on my show, you see people who are at

Speaker: 00:46:40

this level creating content.

Speaker: 00:46:43

And you think, why am I even doing it?

Speaker: 00:46:46

Because I only have, you know, 50 views or whatever.

Speaker: 00:46:49

But I go to your Sunday school class or go to your church, I mean, your PTA meeting or

Speaker: 00:46:55

whatever, and look around the room and how many people there are creating content?

Speaker: 00:46:59

Probably not any of them.

Speaker: 00:47:00

Right. And you are doing that.

Speaker: 00:47:02

And those 50 people can trickle down to so much opportunity that you can get from just

Speaker: 00:47:10

being doing a consistent live show or putting out content consistently, you know, once a

Speaker: 00:47:15

week or whatever your schedule is.

Speaker: 00:47:17

Most people, most people are not doing what you're doing.

Speaker: 00:47:21

And we have to remember that because we are on this space.

Speaker: 00:47:24

We're looking at everybody else like, oh, I really wish I could edit like Chris.

Speaker: 00:47:28

Oh, I really wish I was a Marine like Jim and I could have the platform that I could

Speaker: 00:47:32

talk about and you compare yourself to other people.

Speaker: 00:47:35

Right. And you can't do that.

Speaker: 00:47:37

I mean, you have to, you know, you have to start where you're at.

Speaker: 00:47:40

Everybody starts at zero.

Speaker: 00:47:41

When you first start a live show, no one will be there.

Speaker: 00:47:45

And a really cool hack for that is do what I used to do when I was a magician and

Speaker: 00:47:50

plants do plants in the audience.

Speaker: 00:47:52

Like plant people, you invite your friends on like, hey, I'm going live here.

Speaker: 00:47:55

Can you ask this question?

Speaker: 00:47:56

And then that gets the ball rolling.

Speaker: 00:47:59

I used to do that all the time when I first started out.

Speaker: 00:48:01

And so use your friends, use them hard.

Speaker: 00:48:05

Make sure they're good friends, though.

Speaker: 00:48:06

Yeah.

Speaker: 00:48:08

That's fantastic advice.

Speaker: 00:48:10

That is it's absolutely fantastic advice is like, like you said, walk into your

Speaker: 00:48:15

church and look around the room and how many of those people are doing something.

Speaker: 00:48:19

You know, we are so we we've got the blinders on, right?

Speaker: 00:48:23

And we're like content creators, content entrepreneurs, and we're doing all of this

Speaker: 00:48:28

stuff. And in actuality, we are still a fraction of a percentage of the overall

Speaker: 00:48:34

people. It's sort of like when people used to say, why, why would I create a

Speaker: 00:48:39

podcast? There are just so many podcasts.

Speaker: 00:48:41

It's like, guess what?

Speaker: 00:48:43

There may be three and a half million podcasts out there, but only 20 percent of

Speaker: 00:48:49

them are active.

Speaker: 00:48:51

Most people stop after the seventh episode.

Speaker: 00:48:54

They start making them after the seventh episode.

Speaker: 00:48:56

Well, when Anchor first launched and it was free to do it like everybody was doing

Speaker: 00:49:01

one podcast on the Internet.

Speaker: 00:49:02

Right. And so it was like professors were setting up courses.

Speaker: 00:49:06

OK, set up a podcast.

Speaker: 00:49:07

Oh, there's a free hosting service.

Speaker: 00:49:08

I don't have to pay 20 bucks to Lipson.

Speaker: 00:49:10

So, you know, so there's like millions of podcasts with one episode.

Speaker: 00:49:15

And it's like, don't look at the stats like everyone quits.

Speaker: 00:49:20

And it's just like most people don't want to do the work necessary, the consistency

Speaker: 00:49:26

and learning day after day and stick with it to be successful.

Speaker: 00:49:30

Most people don't.

Speaker: 00:49:31

And I'm just.

Speaker: 00:49:32

Congratulations.

Speaker: 00:49:35

I was going to say congratulations to Kathleen.

Speaker: 00:49:36

She has 10 years of podcasting.

Speaker: 00:49:39

Wow. That's amazing.

Speaker: 00:49:40

That is amazing.

Speaker: 00:49:42

I have I think I have a sound effect.

Speaker: 00:49:44

I think I have a sound effect for that somewhere.

Speaker: 00:49:48

Congratulations, Ken.

Speaker: 00:49:51

It's like the stock road caster pro to applause.

Speaker: 00:49:54

But that's really sorry to the trombones.

Speaker: 00:49:57

Gold's in the house.

Speaker: 00:49:59

Jenny Gold, thank you for being our plant.

Speaker: 00:50:01

No, I'm kidding.

Speaker: 00:50:02

We don't we don't have any plants anymore.

Speaker: 00:50:04

We don't have to do that anymore.

Speaker: 00:50:05

But, Jenny, thank you for for coming.

Speaker: 00:50:07

And let me see if I missed.

Speaker: 00:50:10

Let me make sure I didn't miss anyone.

Speaker: 00:50:11

Catherine, thank you so much for all of this.

Speaker: 00:50:13

And this is like 10 years.

Speaker: 00:50:16

That's a lot.

Speaker: 00:50:17

That is like so you want to talk about consistency.

Speaker: 00:50:21

I think she said earlier that she has started to see she started adding video.

Speaker: 00:50:26

Was that her?

Speaker: 00:50:27

Yes, she did.

Speaker: 00:50:28

She did.

Speaker: 00:50:28

Yeah, that it's actually getting more downloads than her podcast.

Speaker: 00:50:31

And that's the thing is it sounds so weird, but a lot of discovery happens over on YouTube for podcasts.

Speaker: 00:50:38

And I mean, Tom Webster at one time was saying that there's more listens on like YouTube than Apple,

Speaker: 00:50:45

Apple podcasts or something like that, because there's no way to track it.

Speaker: 00:50:49

Like it's not until they started doing this podcasting thing is hard to track.

Speaker: 00:50:52

So, yeah, I think a lot of discovery is happening over on YouTube and that's awesome.

Speaker: 00:50:57

Yeah, yeah.

Speaker: 00:50:58

And yeah, it just goes back to if you've got a podcast, why not create some video for it?

Speaker: 00:51:03

I mean, even if it's just doing shorts or, you know, taking five minutes out of it.

Speaker: 00:51:08

And like, you know, here's the highlight.

Speaker: 00:51:09

Chris has done that with some of our previous episodes where he'll just do kind of like a highlight.

Speaker: 00:51:13

We're like, here's five minutes where we're like talking with Kelly Roach.

Speaker: 00:51:17

And if you want to watch the full episode, this is where you go.

Speaker: 00:51:19

I think that in and of itself is a great way to take your video and drive more traffic.

Speaker: 00:51:25

And I know Megan Powers is here and she's done like live video and podcasting for years, too.

Speaker: 00:51:31

It's that consistency. It really is.

Speaker: 00:51:33

And it's hard. It's hard doing one.

Speaker: 00:51:34

It's not easy. Or like you said, everybody would be doing it.

Speaker: 00:51:38

But once you get in that groove, you mean I just I don't know anybody who's been consistent

Speaker: 00:51:44

and not seen some sort of benefit out of it.

Speaker: 00:51:46

I just don't think somebody who's been consistent and doesn't give up.

Speaker: 00:51:50

There's always some benefit that happens at the end.

Speaker: 00:51:55

Yeah, I mean, part of it is just getting better.

Speaker: 00:51:57

Just the reps, right?

Speaker: 00:51:58

You don't go to the gym once and come back shredded.

Speaker: 00:52:00

You got to you got to keep going, keep going, keep going.

Speaker: 00:52:03

And, you know, and that makes me like I need to go to the gym now.

Speaker: 00:52:08

I'm glad I mentioned that.

Speaker: 00:52:10

I used to lift weights, but they're so heavy.

Speaker: 00:52:13

We waited all show for the best dad joke and we got it.

Speaker: 00:52:16

That's right.

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Ladies and gentlemen, Jeff C.

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Dot com is where you go to see the headbeard of social media news live.

Speaker: 00:52:25

Make sure you go and watch, follow, subscribe social media news live.

Speaker: 00:52:29

And the D script one on one course is launching soon.

Speaker: 00:52:34

I signed up.

Speaker: 00:52:36

I know that, you know, there are a ton of people out there who are watching.

Speaker: 00:52:40

You know, there are a ton of people that can't wait for for this.

Speaker: 00:52:44

Me being one of them, because I'm always asking Jeff, hey, what do you do?

Speaker: 00:52:48

What do you do?

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And finally, I'm like, I'm done bugging him.

Speaker: 00:52:50

I'm just going to get the course.

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I'm going to get it soup to nuts.

Speaker: 00:52:53

And I'm not going to quit bugging Jeff C.

Speaker: 00:52:55

So Jeff C. Dot com slash D script one on one.

Speaker: 00:52:59

For those that are listening on the podcast, we'll put the link in the show notes as well.

Speaker: 00:53:04

Jeff, man, this has been even more awesome than I thought it would be.

Speaker: 00:53:10

Anything else do we need to talk about the E cam camp that's coming up?

Speaker: 00:53:14

Oh, that's that. Yeah.

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So that's coming up in October.

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That'll be fun. They're having a creator camp.

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They are limiting seats.

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So if you haven't got one, make sure you guys go do that.

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It's going to be set up such a cool way that I'm so excited.

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It's actually like a summer camp like Leslie.

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Samuels is the camp director.

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I'm one of the camp counselors and I'm going to be taking people around

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to different stations where they're going to be learning podcasting, live video,

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all sorts of cool skills.

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And it's going to be I think it's north of Boston.

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So I've never been in that area.

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So I'm stoked. I think Jim is going to be there as well.

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So it's going to be fun.

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So I don't know.

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I just go to E cams channel.

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You'll see it there. E cam with two Ems.

Speaker: 00:53:55

Yeah, I know they were definitely it was getting very close to all the seats being full.

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And so you definitely want to do that.

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Now, I don't know.

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I'm I'm a little worried that I could get in trouble with the camp counselor

Speaker: 00:54:06

and I might get put under tension, but I'll try not to.

Speaker: 00:54:09

I don't know what we'll do.

Speaker: 00:54:10

We'll probably what is it?

Speaker: 00:54:11

Run your underwear up the flagpole.

Speaker: 00:54:12

Is that what they used to do?

Speaker: 00:54:15

OK, you had me at the soggy mustache.

Speaker: 00:54:18

And now we're running underwear up a flagpole.

Speaker: 00:54:21

I mean, this show is going on salesman every time.

Speaker: 00:54:25

Megan says they do one or every other one live on making a marketer,

Speaker: 00:54:30

but they she needs a VA to help me repurpose.

Speaker: 00:54:34

I have suggestions for you, Megan.

Speaker: 00:54:36

So in case you DM me if you're looking for for VAs,

Speaker: 00:54:42

I think I think we all have VAs here.

Speaker: 00:54:44

So but mine's better than yours.

Speaker: 00:54:47

No, it's my daughter. You can't beat that.

Speaker: 00:54:49

I mean, it's true. Oh, God.

Speaker: 00:54:52

You're lucky your daughter actually is willing to do the work.

Speaker: 00:54:54

That's that's that's what she's good.

Speaker: 00:54:57

No, it tends to be the problem when you try to get your kids

Speaker: 00:55:00

because you're their parent.

Speaker: 00:55:01

They're like, oh, you really want that by this deadline.

Speaker: 00:55:05

But she's charging me a pretty penny.

Speaker: 00:55:06

So I'll take that. Oh, there you go.

Speaker: 00:55:09

Yeah, Megan, I'm not sure, but I might be

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at podcast movement.

Speaker: 00:55:15

And I believe you guys are definitely going right.

Speaker: 00:55:18

I have a ticket.

Speaker: 00:55:20

I think it's definitely maybe at the moment.

Speaker: 00:55:24

We were talking about that yesterday because, yes, since they

Speaker: 00:55:27

since they didn't pick us to be on the stage, we're debating it.

Speaker: 00:55:31

Yeah, you know, it does come down to and that's the other thing.

Speaker: 00:55:34

When you have a live show is like, I am there for my audience each week.

Speaker: 00:55:37

So even if I'm not doing a show, what I usually have done before is pre record it.

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But I don't like to do that too often.

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But I mean, that's the thing you got to think about.

Speaker: 00:55:44

Like when I travel, I've done shows from the hotel room before.

Speaker: 00:55:48

But you always be there for your audience.

Speaker: 00:55:50

So that's important, too.

Speaker: 00:55:52

Yeah. Jenny loves your jokes, Jeff.

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So you do have one fan.

Speaker: 00:55:57

One person, one person who likes my my dad jokes.

Speaker: 00:56:01

Yeah, I can relate.

Speaker: 00:56:02

I can relate to the dad jokes.

Speaker: 00:56:03

So thank you. Awesome.

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Well, thank you, Jeff.

Speaker: 00:56:06

And thank you, everyone who has joined us today.

Speaker: 00:56:09

Jenny, Megan Ross as Catherine.

Speaker: 00:56:12

Thank you for, man, amazing contributions from from all of you.

Speaker: 00:56:16

If I forgot anyone, Denise,

Speaker: 00:56:19

thanks for joining us and make sure you go and follow Jeff.

Speaker: 00:56:23

See Jeff.

Speaker: 00:56:25

See dot com social media news live as well as the new

Speaker: 00:56:29

Descript course and all of the things.

Speaker: 00:56:32

And as always, don't fear the beer.

Speaker: 00:56:35

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Speaker: 00:56:37

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Speaker: 00:57:22

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