Episode 47

Ignite Your Business with Livestreaming: JP Hightek's Proven Strategies for Engagement and Sales

JP Hightek, a recognized figure in the world of podcasting and content creation, has a deep understanding of the industry and its history. In today's fast-paced world, where everyone is eager to jump into podcasting and create engaging content, JP stands out as an authority on the subject. He recognizes that content creation is not a new concept but has been prevalent for years. With a keen eye for innovation and the ability to captivate an audience, JP has successfully helped numerous business owners, both small and large, harness the power of content creation to boost their brands. Through his expertise and unique insights, JP continues to inspire and guide individuals seeking to make a mark in the world of podcasting and content creation.

JP dives into his latest masterpiece, "The Livestream Blueprint: Starting and Scaling Your Business with Live Video," which contains massive insights for businesses aiming to dominate the digital stage. This isn't just a conversation; it's a masterclass in capturing and sustaining audience attention in the evolving world of media.

Learn how to create not just a stream but a storytelling spectacle that captivates your audience and leaves them craving more.  JP breaks down the essence of a brand identity that resonates and reveals how to infuse your personal trademark into every live video.

Discover the secret to turning viewers into a vibrant community that grows your brand – and your bottom line.

Get a sneak peek into JP's personal journey, from the inception of Perfect Zone Productions to becoming a beacon for personal branding excellence.

Grab a copy of JP’s new book "The Livestream Blueprint: Starting & Scaling Your Business with Live Video" https://amzn.to/3MulAuH 

03:40 Marketing strategy: investing in social media pays

06:12 Live interaction drives TV industry revenue

12:21 The importance of connecting and storytelling in communication

20:35 Podcast and live video establish expertise

23:35 YouTube essential for building connection and audience

30:14 Scary: social media vs creating online assets

34:42 Know your target audience and strategize first

42:34 "Do one thing excellent, then another."

46:16 Maximizing live event success: understanding and delivering uniqueness.

52:09 Live streams should cater to specific audiences.

πŸ”— **Engage with JP:**

βœ…  Official: https://www.jphightek.com/ 

βœ…  Instagram: https://www.instagram.com/jphightek 

βœ…  YouTube: https://www.youtube.com/@jphightek 

βœ…  TikTok: https://www.tiktok.com/@jphightek 

βœ… Facebook: https://www.facebook.com/jphightekreviews 

βœ… LinkedIn: http://www.linkedin.com/in/jphightek 

This Full video episode available for free at: https://JP.Dealcasters.Live

πŸŽ₯ Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968 

➑️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://www.joinpodmatch.com/castahead 

All of the products discussed in this podcast can be found here: http://dealcasters.shop

All video episodes available for free at: https://dealcasters.live

πŸ‘€Connect with Dealcasters:

βœ… http://Dealcasters.Contact

🎧Grab all these great episodes as an audio podcast at: https://link.chtbl.com/Dealcasters

πŸŽ₯Catch all the full episodes on replay or live at: https://dealcasters.live

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DISCLAIMER: All opinions are ours. Some links are affiliate links, meaning if you buy something through a qualifying link, we might make a small commission at no additional cost to you. As Amazon Associates, we earn from qualifying purchases.

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About the Podcast

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Don't Fear The Gear!

About your hosts

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Chris Stone

I am driven to help inspiring brands and motivated entrepreneurs share their stories and maximize their missions via the power of podcasting, live streaming and digital marketing.

I founded Cast Ahead after the success of my own co-hosted podcasts changed my life. I receive great joy seeing others achieve their own financial, physical and spiritual success. Whether your business or passion is Commercial Real Estate or Pest Control – Motivational Speaking or Dungeons & Dragons: I’m driven by seeing you acquire the success in your business and/or passion project.

I truly believe that everyone deserves to be heard by using their own voice in their own way.

My goal is to be a team member with passionate entrepreneurs & ambitious businesses by integrating podcasting and/or live streaming into their business goals, educate their customers in a creative way – which will in turn attract more listeners, viewers & customers.

I’ve worked with numerous companies, corporate brands & regional startups to not only drive their podcasts into Apple Podcasts charts – but garnered multiple viable leads for these partners via podcasting & livestreaming that resulted in incremental revenue for their companies.

I have a long-standing history with audio & music in particular, having started my career at Sony Music in the 90’s before deciding to Cast Ahead into the future. I can’t wait for the world to hear your story!
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Jim Fuhs

Marketing the Marine Corps Way | Virtual Event Producer | Livestreamer | Podcaster | Speaker | Amazon Live Influencer | Digital Marketing Consultant

Marine Corps Leadership fuses with Marketing. 20 plus years of highly successful leadership experience as a Marine Corps Officer and bringing that to bear in the ever-changing world of Marketing and Technology.

As Marines, we learn to adapt and overcome, I bring this mindset to businesses to help achieve victories in the boardroom and in the marketplace.

The Marine Corps 5 paragraph order process (SMEAC) helps businesses produce results.

βœ… Situation – What problem needs to solved
βœ… Mission – goals, vision, and destination for businesses and organizations
βœ… Execution – strategic and tactical plans needed to be implemented for success
βœ… Administration & Logistics – The resources consisting of people, programs, and funding to support execution
βœ… Command & Signal – The key people that need to communicate and make decisions and take actions to move the plan forward


❇️ Consulting – Using the Marine Corps Planning Process outlined above
❇️ Workshops – Provide training on the latest in digital marketing
❇️ Speaking – Expert speaker on a variety of social media topics
❇️ Virtual Event Production - Our team produces live events that create engagement, networking, and sponsorship opportunities for businesses and organizations
❇️ Remote LiveStream Production – Livestreaming production on a variety of platforms and a repurposing plan to go along with it.

▢️ Live Wednesdays on The Tim and Jim Show on YouTube
▢️ Follow on Twitter @fuhsionmktg and chat on #TwitterSmarter on Thursdays
▢️ Watch on Amazon Live on Dealcasters Live
▢️ Learn to live stream via the Launch Your Live podcast