Episode 44

Cracking the Code: How LAS Curry Turns Passion into Profit Live Streaming

Buckle up as we welcome the one and only Anthony "LAS Curry" Santana, an extraordinary Live Streaming Coach & Content Creator. LASCurry's got the secret sauce to help gamers ignite their live streams and turn their passions into a full-blown moneymaker!

In a world where gaming and live streaming are exploding, LASCurry has become the go-to guru for aspiring streamers aiming to conquer the streaming realm. With his deep well of knowledge and hands-on experience, he's the ultimate guest to spill the beans on winning strategies and priceless insights.

Brace yourself for LASCurry’s mind-blowing guidance on discovering your niche, crafting captivating content, building a loyal fanbase, and raking in those sweet, sweet monetization streams. No matter if you're a seasoned pro or a greenhorn, LASCurry's golden nuggets of wisdom will supercharge your live streaming odyssey.

👤Connect With Anthony “LASCurry” Santana:

✅  Official: https://lascurry.com 

✅  Instagram: https://www.instagram.com/las_curry 

✅  YouTube: https://www.youtube.com/lascurry 

✅ Twitch: https://twitch.tv/lascurry 

✅  Twitter: https://twitter.com/LAS_Curry 

✅ Facebook: https://facebook.com/LASCurryPage 

✅ LinkedIn: https://www.linkedin.com/in/lascurry 

✅ TikTok: https://tiktok.com/@lascurry 

This Full video episode available for free at: https://LASCurry.Dealcasters.Live

🎥 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5608164549459968 


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Transcript
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Would you please welcome the founder of Curry Media Productions, recently named creator

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success coach at vidIQ, content entrepreneur and live streaming expert, Anthony LasCurry

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Santana.

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Welcome to the show, my friend.

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This is long time waiting.

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Long time waiting.

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What an introduction, man.

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It's an honor to be here with you guys both.

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This is looking great, man.

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I'm excited.

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I'm excited.

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Thanks for having me.

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I appreciate it, man.

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You and I, now listen, I've been following you for quite some time.

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And for those of you who are hidden under a rock and don't know who this gentleman is

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on the center of your screen, get ready because you're about to be inspired to not just make

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a bunch of content, but to live a better life.

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And you and I connected a number of months ago, Las, and it was about Amazon.

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And so we spent some time together on a Zoom call, I believe it was, and you just kind

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of rolled into your story.

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I mean, I was just, I casually asked you a question.

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It was one of those conversations where I was like, this conversation was a podcast

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or it should have been broadcasted at that point.

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And of course I didn't record it or anything.

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I was like, boy, I hope if I asked this guy to be on my show, that he's going to be on

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the show.

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And I would love to just have you share with our audience why you are in the spot that

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you're in, because you did not come to your faith and to the business that you're in,

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in an ordinary way at all.

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And I'd love for you to be able to share that with our audience.

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Yeah, I'd be definitely happy to share.

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So let's see how far back do we want to go.

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So let's talk about Back to the Journey when this kind of all started four years ago.

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I was an insurance agent for nine years, selling all kinds of insurance.

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I was in sales and marketing, but I had a passion for gaming and gaming was something

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that would always be my escape to get away just from the everyday kind of things that

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were happening.

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And I caught myself playing the game, just like most people would for tons of hours.

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And I would see other gamers just like, man, there's people out there that's actually turning

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this passion that I have into something that's more meaningful.

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But I just don't know what that journey looks like or how to even begin that process.

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So I did what anybody else would probably do and how most of us start our journey, which

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is just being curious, right?

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And I began to just use what I call now my second mother, which is Google, to be able

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to search everything that I possibly can about how this worked.

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And I stumbled upon creators that were before me on YouTube that were teaching live streaming

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on Twitch and other platforms.

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And I decided to go the route of streaming on a platform created by Microsoft called

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Mixer.

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And during that process, there wasn't no content created for that platform.

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So I decided to, you know, like I love teaching and I love learning.

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So I was like, hey, as I go through this process, I'm just going to document what it is that

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I'm learning.

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And I know that I can't depend on like Microsoft to promote me.

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They don't even know who I am.

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So how can I go ahead and get people to find me?

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So I leveraged YouTube and I started creating a weekly video on what I learned the prior

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week.

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So through that journey, you know, I started to begin to educate other other people on

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streaming.

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Now, one thing that happened recently, which was about maybe I'd say now two years in the

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making was through the journey, was that I got saved through the Xbox.

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Now I can dive deeper in through and through the story, but that was a big turning point

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for me because it showed me that there's a purpose why I was put into this role.

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There's a purpose why this this passion of mine really was drawn to me and really gave

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me the curiosity to go deeper with it.

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Not knowing where I am now of like the influence that I would have and the people that will

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gravitate towards me, the opportunities and doors that would be opened up.

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But again, just walking in faith and knowing that I'm just moving in the right direction,

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not on my behalf, but on his behalf, brought me here to where I am today.

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And now, you know, I full time, I spend my time just creating an online education business

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to try to help gamers turn what they love, which is gaming into something more meaningful

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that can impact their families and impact the lives of others.

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So feel free that I can go deeper on any part of that.

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But that's kind of where I'm at right now.

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OK, now you just skated by the phrase, I got saved through the Xbox.

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You skated right by that.

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Now, you know, listen, you know, we don't let you skate on this show.

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The sea's getting a little warm.

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But like when you hear that and when I heard that for the first time, I don't care if

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you're a person of faith or not, when you hear that, you're like, wait a minute.

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Yeah. Right. How does that happen?

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Yeah. OK, we'll go there.

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So pretty much what ended up happening is that I was teaching people how to stream on

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YouTube and this pastor from South Carolina reached out on one of my comments like, hey,

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I'm trying to stream. Would you mind helping me out getting things set up?

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So I met with him, got things set up.

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He's like, yeah, I try to do a gaming stream, but I do a Bible study every Friday if you

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want to join. Now, in the beginning, you know, I'm like, this is awkward.

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I'm not interested. And I just kind of put it off for a while.

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So, you know, he would invite me to, like, play the game together.

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We would play sports games.

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And every time that we would be connected together, he would always try to take the

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conversation from like the natural to like the spiritual.

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And it would always take me back and I would just put him off.

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And he would every time just invite me, hey, you know, on Friday night at nine p.m.

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on the Xbox, you know, we do a Bible study.

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And then after the Bible study, we get together and we game.

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And I remember for the longest time, I put him off and I would tell my wife now,

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Shauna, she was like, you know, why don't you just join one time just so that he can

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get off of off of you and stop inviting you?

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And I was like, that's a great idea.

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You know, I should I should probably just join this time and then I never have to

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come back again. So it doesn't work that way.

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Doesn't it? It doesn't work that way.

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They don't work that way. And what happened next really was unexpected for me because

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that was that was a day that a lot of things in my life changed.

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And so I joined and, you know, it's not on camera.

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It's just you're just in a chat that's just voice only on the on the Xbox.

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So they can't see what it is that you're doing.

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So there's about maybe nine or 10 of us in there.

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And I'm just playing the game, just like, OK, I'm here.

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He sees my name in the in the chat.

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So that's that's that's all.

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So I remember for like the longest time, 10, 15 minutes, I'm just ignoring the

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conversation. And then, you know, they get to the end and they're just like

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wrapping up. And I remember there was like, hey, this is a moment we want to do

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an invitation and invite you guys that, you know, if you believe that Jesus Christ

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is your Lord and Savior, you know, all you have to do is declare that and you'll be

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saved.

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And I remember in that moment, everything froze for me.

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Right. My attention to that voice instantly was gravitated to it.

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Right. I was getting goosebumps on my hands.

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I pretty much froze.

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And I remember, like, turning to Sean and just looking at her and, you know, they

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were like, all you have to do is say yes.

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And I could feel myself wanting to yell, but holding it in.

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I'm like, what is going on?

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Like, I'm losing control of myself and what it is that I want to say.

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And then I literally just opened up and said, me.

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And I remember in that moment, like, it felt, you know, I didn't have this

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pressure. I didn't know that had this pressure, but I felt so light after saying

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that. I began to cry.

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I had goosebumps.

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I just didn't know what it was to expect.

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And in that moment, you know, they just all came together.

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And even though it wasn't, even though it was, it was like a virtual kind of

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engagement, it really felt like they were all there.

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Right. So instantly right away, Pastor Danny reached out and it's like, hey, I

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wanted to send you, I want to send you a Bible and I want to send you a first

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steps book and I want to mentor you for the next 10 weeks just to be able to help

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you. So and, you know, for maybe like a month, I just put them off because it

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was still new. I'm like, I don't know what happened there.

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I'm not really too sure what, what just what that was about.

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Did I black out?

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What happened?

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I'm concerned. Right.

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I'm concerned.

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So, so finally, you know, again, he was never forceful, but just continued to,

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you know, be that, that steward of just like, Hey, I'm just, I'm just trying to

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be your friend, right?

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Not trying to pressure you, but I do want to mentor you.

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And I finally took him on and said, okay, do the same thing, right?

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10 weeks, I'm in and out.

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And 10 weeks came in, man.

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And until this day, you know, he baptized me, he came down, flew down, baptized me.

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And then literally, literally, maybe a few months after that, Shauna came to me

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and she's like, I want to join you in Bible study.

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And it blew my mind because the biggest thing that he said to me was like, you

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and Shauna are unevenly yoked, you know, she's not in faith, you're in faith.

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That's a problem.

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Um, but don't force her to do what it is that you want.

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Just be you do you and let her see the change in you.

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And I did that.

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And then now here we are and we got married and you know, everything's

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just been blossoming from there.

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So it's, that's definitely the story for me, but, um, never did I think that it

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was going to happen that way.

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So now I feel like a purpose to, uh, reach out to people in that space, in

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that gaming community and maybe be that light where there's so much darkness.

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Yeah.

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Are you going to keep that specific Xbox like forever?

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Like even if you

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Oh, I have it.

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I have it.

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It's there.

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Oh, trust me.

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I, I have it.

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And, and, and so, so did that.

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That day is just like so ingrained in my mind.

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Um, that even just speaking to you guys right now, like I'm getting hot, like I

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just reliving it, you know, to realize that it's just like, it's just crazy the

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way the world, the way things just happen and just the journey that you're able to

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go on and just a blink of an eye.

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So yeah.

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Well, and it, it, to me, what it also just shows is, is the power of connection.

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It's the power of what live streaming can do.

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Right.

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I mean, these are people in different places.

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It's not like he was down the street from you or had to go to a meeting.

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And so if you've got an open mind and are willing to learn, you know, I think

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that as saying, and, you know, and love what you're starting to do now, right.

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You're teaching others, you're helping as Chris and I like to say, helping them

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solve the problems, making them understand there's more to, you know, life

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maybe than just playing a game.

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Right.

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And that there's opportunities where you can actually make positive

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changes in, in people's lives.

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Yeah.

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I agree with a hundred percent.

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It's an incredible story.

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And, um, you know, and, you know, thank you for, uh, for sharing that.

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And I think, you know, and we talked a little bit about this as well, like

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typically our audience, the people that, that, that tune into our show, that

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listen to the podcast, the people that we talk to their entrepreneurs, podcasters,

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live streamers, um, and they're, they have a certain, not stereotype, but

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maybe misconception about the gaming community and they, you know, whether

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they think it's just for kids or they don't understand Twitch or maybe

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they're just not interested in it.

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They're not passionate in playing PS five, uh, you know, or, or doing, you

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know, playing video games or, or whatever.

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Like that was something where, you know, they put quarters in, in the arcade

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in 1984 or whatever.

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And so they, they don't either, they don't understand it and don't have a passion

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for it or they think it's not for them.

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And so they don't, they don't lean into the fact that there are a ton of really

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great content entrepreneurs like yourself that sits in the middle of this Venn

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diagram of the gaming community and the entrepreneur podcast community there.

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You sit in the middle of this.

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And, um, so one of, I'll share this with you.

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One of my biggest clients that I have, he's a, uh, he's a keynote speaker

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and he's a, he's a six figure, um, keynote speaker.

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He goes to Abu Dhabi.

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He goes all over the world and he speaks in front of thousands and

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tens of thousands of, of, of people.

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And he's not a very religious man.

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Let's say he's not typically a man of faith, but he tells me that he,

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not only every Sunday, but weekly, he studies pastors and preachers because

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he learns so much from them and he will, he'll call me cause he, cause he knows,

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you know, kind of what, what, where I stand.

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And so he's like, Hey, you know, I, I, I watched this video from Andy Stanley,

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you know, or watch this video from Craig Rochelle.

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You see how he leans into this and you see how he says this.

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And I think there's so much that we can learn from other industries, from other

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people that are doing this, right?

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That are, that are like, I look at your background, I look at your setup, I look

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at the road mic that you've got and I, and, and then I start watching your videos.

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And it doesn't matter if you're talking about how to set up your account on kick

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or, you know, how to, how to set up your microphone.

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I'm like, how do I do that?

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How does he do this?

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How does he do that?

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And so if you're speaking to our audience, how do you, where do they start in,

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in sort of getting and garnering influence from this community that you're,

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you're kind of sitting in the center of?

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Yeah.

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Um, that's a great question.

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And, um, I love the idea of just, you know, studying outside of your space.

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Um, because I feel like we need to be a student for life, right?

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Um, there's not a moment where you become a master.

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Um, there's always something that you can improve on someone that you can

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learn from, um, and that kind of brings me to the idea there where it's like,

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we got to take the idea of that.

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I'm a gamer.

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I'm a business person, right?

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And, and just take that out of the equation for a moment and look at, look

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at every opportunity as live streaming, as we both share the same goal, whether

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you're a business, whether you're gaming, we all want to build connections,

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relationships and build a community.

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Right.

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Um, and one of the biggest things that gamers do so well is that they do foster

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massive communities, right?

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They do know how to be transparent, how to be vulnerable.

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How to be able to connect and relate.

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And I think that when you look at it that way, our goal is just to seek attention.

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Right.

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And the way you seek attention is to be where those people are.

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Um, so that's why I'm always a big component of not like, not using a

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platform just because it doesn't make sense, right?

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Because everyone has different kinds of interests and there's where I may enjoy

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gaming, I may enjoy sports, I may enjoy politics, um, but we'll never get to know

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what somebody truly is interested in if we don't have that conversation.

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Um, and if you're not on that platform, you're not going to be able to ever

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meet those kinds of people.

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So, um, I'm constantly always learning from other people, right?

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And I look at how are you producing your show?

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What are you doing?

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Because at the end of the day, even if it's not being done in the gaming space,

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it can be something that could be introduced and I'm could be innovating

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in a space where that is so used to being inside of a same box and vice versa.

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Right.

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People who are doing podcasts, people who are doing live stream, you can be caught

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up in this box of doing the same thing that everybody else is doing because

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you're not willing to look outside of that space because you feel that, oh,

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it's gaming, I'm not a gamer, but let's look at some of the things that

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they do to build engagement.

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How are they getting the chat moving?

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Right.

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How are they getting people talking?

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How do they get people to like, when they go offline to just seek them on social

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media and want to comment and follow them everywhere, right?

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It's this tribe that they build, right?

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They have these creeds.

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They have these creation stories that, you know, a lot of times when we're

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doing business, we tend to not show that side of us because we feel we

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need to be so polished, right?

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And that's the difference that I feel that can be the gap.

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I want gamers to understand how to turn gaming into a business.

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And I want business people to understand how it is okay to be human, right?

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And be yourself.

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Um, and I feel like if, if somebody's trying to get into this space and try

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to learn, um, I think the biggest thing is like, gamers are just themselves.

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And if, and if podcasts and business people can just be more transparent

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and be themselves and be that person where it's like, Hey, when you go to work,

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you're this person, but when you're with your friends, you're this person.

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Cool.

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You can control how you respond and how you engage with those kinds of people,

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but people need to know your failures, your flaws, the things that you're

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struggling with, your challenges.

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And gamers do that very well because they're just being them.

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Um, so I, I hope that answers the question, but I just think that there's

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the, the gap of just humanizing connections and focusing more on

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relationships as far as rather than just thinking about this platform is not for me.

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I think what I really love that you hit on there is the fact that, you know, and

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you, and you think about it when you're playing a video game, it's kind of like

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you're you've let yourself go, you are yourself.

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And so it's kind of hard for you to act one way and jump on a video game.

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And then it's like, okay, now I'm no, I mean, now maybe you get into character

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or something, if you're playing a certain game, but if, especially if you're like

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really focused and intent, right.

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It's like, why not be that way on other things?

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And I also love how you bring up, because you hear this so much when people talk

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about, as an example, like these zooms, like, how do we get more engagement on

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live streams?

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Well, go look at what gamers are doing to get engagement, right?

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I think that is a great, great idea.

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Cause yeah, there's, there's always new things coming out, right?

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There's, uh, you know, these different things you can do to get people to

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vote while they're, you know, engaging, but what else can you do to make it

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more interactive?

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And I think, you know, you kind of hit on it earlier, I think before the show,

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you know, talking about what AI is doing, right?

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AI is creating all these new things and even things like the, the Oculus and,

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you know, we're all very intrigued and excited to see what Apple's going to do

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with the, um, the, the, the, was it the, the Vision Pro and how that's going to

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kind of like change things.

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Because it reminds me of some of those movies we see, right?

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Like you're going to have all these screens moving all over.

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I'm excited about it, but like Chris said, hopefully somebody will gift us one.

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Yeah.

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Put it out there.

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So, so what are, um, in speaking about this, what are some of like the

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effective sort of strategies for someone that you see like from a, you know, a

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lot of gamers are doing some creative and innovative things.

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What are some things that, you know, maybe some podcasters and live streamers,

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and, you know, like a lot of, a lot of podcasters, they, they were, they've

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been podcasting when, when the only thing you could do with a podcast was create

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an audio version that was on an iPod, right?

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So they were really reticent to start doing video, right?

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So what are some of the, the innovative things that maybe the gaming community

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are doing that, you know, we might want to be thinking about, you know, dipping

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our toes in?

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Yeah, that's a, that's a great question.

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Um, this is what I believe, and this is just from my findings and kind of just

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spending time in both spaces is that as a podcaster and as a business, um, there's

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what I call three buckets, right?

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Um, that you can play in and, you know, as a podcaster, as a business person,

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most of the time, most people, I'm not going to say everyone, but most people

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play in one bucket and that's the sales bucket, right?

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Every type of engagement, every type of live stream is driven and focused around

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a single goal of generating sales.

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There's nothing wrong with that.

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Right.

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And the difference between gamers is that they play in the other two buckets and

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they actually miss out on the sales bucket.

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They don't play in the sales bucket.

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Um, so the other two buckets is the discovery bucket and a, and a

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community bucket, right?

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So they focus on creating a community and creating content that's focused on

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being found, right?

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With the only goal is to expose themselves to a new audience and just to

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put their best foot forward as like, Hey, this is just a first introduction.

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I just want to get found.

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Right.

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And then the other second bucket that they play in is community, right?

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Where these are pieces of content that they're not more or less

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focused on getting views, but the people that they've already pulled in from the

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discoverable content, they're using that to go deeper.

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This is where they become vulnerable.

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This is where they share stories.

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This is where they go deeper.

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Um, and, and where they miss them, the mark is to take that person that's now

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invested, has that no like, and trust factor and taking them over to kind

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of like that sales, right?

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What can you offer them?

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How can you take them further?

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Right.

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Whether that be subscribing to you for a membership, buying your merch.

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Um, and I think again, the flip is, is, um, flip on the podcast side where it's

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like, we're so business and sales driven, um, that we forget to say like, Hey, I'm

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okay with making this piece of content.

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That's not going to give a scene by a lot of people, but it's going to get people

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to understand me more as a human and know who I am, right?

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So making those kinds of videos where it's like, I don't need to be in my studio.

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I can grab my phone and be very authentic and be very transparent and just share

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like what it is that I'm doing.

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Um, because one of the things that gamer gamers do is that they include their

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audience in the things that they're building, right?

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What do you guys want to see this show?

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Uh, what do you guys, what do you guys think about this?

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What do you guys think that we should do about this?

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And I think that the, as businesses, we sometimes forget that the audience

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is what drives us, right?

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There, we need them more than they need us.

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Um, and when we realize that we'll start asking for their input and because when

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the audience feels inclusive and they feel like they're a part of your journey,

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now only do you get more referral and them talking about you to other people,

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which is great for business, right?

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But you start building this relationship with them that they'll come to you, right?

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I think there's a great book by Pat Flynn, right?

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Super fans, right?

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You don't need a thousand people.

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So if you put that into perspective and you're like, I don't need a thousand

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people, then you would slow down.

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And instead of doing five sales videos every week, you would do four a month and

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you would focus more on discovery and community because that's going to ultimately

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naturally drive more sales.

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So, um, I know I went into like a deep end there, but it's like, I think that's

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the missing pieces.

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And I think that's where I'm trying to bring the gap gamers.

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Let's find something for you to make money on so we can make this sustainable.

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And then business and podcasts, let's, let's slow down the sales and focus more

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on relationship building that way you can make more sales.

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This is that's the, it's like the perfect answer.

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And, uh, Nancy, uh, thank you.

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You've, uh, you've unbroken the chat, uh, for, you know, it's like, uh, finally

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we were, uh, it looks like, uh, ECAM is, is cooperating with us.

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So Nancy, uh, we love this guy too.

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Um, you know, can't help it get fired up, um, for sure about this, but yeah, it's,

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it's crazy.

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It's like, you're so right is that there's so many people that are so

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buttoned up business wise that they want to get you in the funnel so bad.

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And I think a lot of people can smell it.

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And, um, then there are so many people that are not even worried about the funnel.

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They're not even worried about that.

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And it's like, Hey, tap, tap, tap.

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There's some, there's some money hiding under your bed here.

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Let's, let's, let's pull it out.

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You know?

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You've, um, and so it's, it's really great that you've got this, uh, almost

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10,000 foot view of both of those.

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Uh, and so you can be able to kind of say, Hey, you're not doing enough of this.

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Um, so that, and that's why companies like FID IQ is, are hiring you for a

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streaming coach.

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It's amazing.

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Exciting.

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And it really too, Chris, this even reminds me of the conversation we had

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with Tim Hughes, right?

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This is more about social selling.

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You're not trying to sell people.

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You're, you're getting to know, like, and trust them and vice versa.

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And then they want to do business with you.

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And I think it's, it's interesting.

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The comment you made earlier, and I don't want to maybe dive a little bit more into

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this is you talk about how these businesses and Chris sees it a lot.

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It's like, how do I get a sponsor and how do I get more downloads for my podcast?

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It's like, well, how about putting something out there first that people like?

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And I guess maybe on the flip side, the gamers are like, Hey, I just want to play

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my game. And what do you mean?

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Right.

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I can make money off of this.

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Right.

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So how are you, how do you see, what's kind of your thoughts on how you're going to

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drive maybe those, those gamers to think a little bit more business like?

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Yeah.

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It's definitely been the biggest challenge that I've kind of encountered.

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Something because like the business and marketing side is something that comes

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natural to me.

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So it's almost like it's common knowledge, but it's, it's very difficult to

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transition somebody's mind.

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Especially I remember back for me back in 2014, when, you know, like even though my

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dad grew up as like an entrepreneur, you know, building for himself, you know,

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since I was a little kid, just, you know, doing all kinds of odd jobs, you know, I

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still got caught up in to, you know, working a job and understanding like that's how

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you produce and make a living.

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Right.

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Like if you were to make money on the side or something, it was just always going to

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be a side hustle.

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Right.

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It wasn't something that you would be like, this is how I make my living.

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It's not at a job.

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And it's not, that's not the mindset.

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So, you know, for me, gamers are in that realm, right.

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Where it's like growing up your parents, you know, especially for the audience

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that I'm serving, which is like a lot of it, which is crazy to think, but it's

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about 20, 24 to 35 year olds.

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Right.

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So like kind of in my range.

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So they grew up on parents telling them that, you know, gaming is, is, is a game.

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Right.

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Like you need to get off that game.

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You need to go do something with your life.

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Like you can't let that consume you.

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Right.

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Go get a job.

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So I believe that that's like a trauma that gamers have, where they either believe

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that it's not possible or they don't believe in themselves enough to think

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that they can do it.

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So that's been the challenge to get them to change, to change their mindset on that.

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I feel that that, that conversation for me, it's very few that I have just based

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on a certain percentage of people that actually are like already thinking that.

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Um, for me, the stage that I'm at right now with gamers is first to get them to

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believe that like what they're doing, there's a community around the thing that

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they love, right?

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So first my mission right now is to convince them that what they're passionate

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about is worth the chasing and that there are other people that have the same

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passion and that will support their mission and help them grow and reach that.

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Right.

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So I'm in the belief stage of them right now, right?

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Mindset adoption of what's possible before I could even have that conversation

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of like marketing and business.

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So, um, I do believe that they are, uh, certain gaming content creators that are

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out there now that have been doing it for a while, that are full time, um, but are

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leaving money on the table, um, that I feel those would be, uh, creators that

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would be better to have a conversation with about like, okay, hey, look, you're

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generating money, you have brands supporting you, um, you know, you think,

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but let's think about other things you can do to be able to leverage because I

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feel that the best person to be able to educate and train and help people are

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the people that are doing it day in and day out and they have had success in the

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past.

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Right.

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Um, so I want to get gaming content creators, um, to understand, like if you're

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having success, like, I want you to share that story.

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I want you to share because the more that people can hear like, Oh, it's not

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the top 1% that are making it.

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There's a bottom pool of people that are making it that are not being heard

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because they have no visibility or, you know, I mean, how many people in the NBA,

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um, are you don't even know some of the players, but they made it to the NBA, the

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top of the top of the top, right?

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But you don't even know their name.

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I know when I watched them, I'm like, who is that?

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Uh, okay.

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So, but you don't know their story.

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Um, and I believe stories share such a powerful impact on people that if you

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were able to hear how somebody came through their like struggles, their

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discipline, the sacrifices, the thing they had to do.

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Um, how did you make it here?

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How did you foster this community?

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Um, I think once more, those stories are being shared, the belief will get stronger

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and there'll be more of a curiosity factor of like, Hey, there's a possibility.

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So for me, as I'm educating the gamers on developing their mindset on the back end,

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I'm building the things that later they're going to need.

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So I'm trying to be ahead of the curve, um, by knowing that what I'm building

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now may not reach the amount of people that I want, but I do want this customer

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journey of like, once they're ready, it's there.

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Um, but, um, I know the question I went to deep and I always do that all the time,

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but it's like, so, so that's kind of like, that's the, the, the big, the biggest

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thing for me of like, that's where I'm trying to get them to be, um, and to

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understand that.

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And I believe that when like, you're talking about like even podcasters that

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want to like get sponsorship and get brand deals, like one thing that's true

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to me, and I can't remember who said it, um, but it was like, you need to become

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the honey, not the bees, right?

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Become the honey that the brands and companies want to come and be attracted

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to because of what you're building.

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Um, and I believe that that's like the biggest thing gamers build the audience,

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but they have, they don't know what to do with the audience.

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Um, so they have the attention, they have the eyes and brands want that attention,

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but you know, in experience, they don't know how to, they don't know how to, they

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don't know how to, how to position themselves, how to attract those, how to

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have those conversations.

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So then they become unmarketable in the eyes of a company because they're like,

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I don't really like the way you're presenting it.

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I don't like things you like, you know, it's, there's no structure.

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So, um, I feel that there's so much that can be learned from both sides, where

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it's like, if we as business people and brands stop focusing so much on like,

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how much numbers we get, how much sales we get this week, like it's important.

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We want the business to thrive.

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We want to be able to pay payroll.

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We want to be able to do so much stuff.

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But if we were to dedicate more time onto fostering relationships and creating

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content that's just more about how can I add more value to somebody's life?

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How can I position what I do here in my company as a solution to the problem that

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they have, right?

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As opposed to me selling them, let me get them to think that, Hey, my

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product is the solution.

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I don't have to sell you, right?

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Because I understand you so much deeply as a human beyond just demographics,

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because I think that's where everybody likes to be demographics is going to

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psychographics, right?

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What does this person like to do offline?

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What does this person interested in?

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What are the hobbies?

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And the more you get to learn that audience and that's kind of where I'm at

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in my space, right?

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I'm just so deeply invested into learning so much about who it is that I'm trying

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to serve so that I can better position the things that I say, the things that I

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do and the things that I sell in a better picture frame that it resonates with them.

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And they come to the aha moment.

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Like, Oh wow, this is for me.

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Like this guy understands me.

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Yes, because I'm, I'm, I'm trying to understand you.

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Um, and I think that the minute that a creator, regardless of you in the gaming

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or a podcaster, you take yourself out of the equation, it's not about you.

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The minute you can get out of that, that, that scenario of like thinking like,

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Oh, it's about me.

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And you start putting all your energy on the other person on the other side.

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One person, not many, one person who's that one individual that I'm trying to

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solve that my business would do the best for what game am I trying to create?

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What kind of content am I trying to create is going to serve and make that

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person either be inspired, entertained or educated in what I'm doing.

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So I just think that at the end of the day, it all comes down to relationships.

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And the moment we focus on other people, um, I think Jim Rohn said it the best,

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right?

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The, the, the, the more you help others, the more you get back in return.

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Right.

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Um, and we just got to serve.

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And I don't think, I don't think we do enough of that.

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We just think about our bank accounts, how many followers, how many subscribers

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I'm going to get, um, and I was like that in the beginning, I'm not going to lie.

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Um, that's probably something that I was super attached to numbers.

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Um, now I look at the data to understand if what I'm creating is resonating so I

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can better improve and make better decisions.

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But ultimately the moment I stopped worrying about like, Oh, if I upload this

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video, it's not getting that many views.

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Um, I started being more free in my content and I started feeling being more

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personal, more authentic, more transparent.

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Um, and there was a deeper connection when I stopped and slowed down.

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It's like, man, I'm creating three videos a week, but the minute I create a video,

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I just move on to the next.

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I'm never going back and looking at those comments and engaging with people.

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Like people are taking their time to write something that, that was

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impacting them through the content.

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So take that conversation deeper.

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And I think we always keep a surface level.

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I've now started like DMing people when they message me, now I've

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responded back to the comment, but I take it to the DM.

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Hey man, where are you adding your journey?

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How can I help you?

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Because I'm now so invested in trying to learn who that person is so that way I

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can better serve them because I don't want to serve everyone, I just want to

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serve the right one.

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Um, so it's just like, it's, it's a journey and it's a challenge.

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And I don't say I got it all figured out, but, um, I think that's where our

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focus needs to be because we're so focused on like these virtual connections

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that it's like, we still need to be personable.

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You know, and it doesn't matter if you're a gamer, it doesn't, or an author or a

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keynote speaker or a podcast or a live streamer, if you're listening, if you're

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watching, those are key elements to anything is listening to the people that

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you're serving, you know, speak and then shut up and listen, right?

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Cause I mean, you, I mean, I can't, you know, you must have taken hours and hours

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and hours to listen to your unit.

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You have a, you have a keen, um, idea, um, down radar of the person that you're

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speaking to, like, and I think that is, that is so lost now in, in so many

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industries is they just, they're firing up the mic and they forget about who

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they're serving.

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They forget about the content.

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They forget about the medicine that they can deliver to someone to make them

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better.

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And you have this keen idea.

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And again, I mean, I keep saying it.

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It's like, ladies and gentlemen, we can learn from anyone in any industry.

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And we're dropping, you know, people's names like Jim Rohn and Pat Flynn and,

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you know, all of these others.

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Not one gamer has been mentioned other than, other than the last Curry.

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And, uh, so, uh, we've got some other comments here, Cyrus Webb, thank you

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again for, uh, for joining the show.

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Um, great tips become the honey, not the bees.

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Yeah.

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I wonder who I, I, I've heard that before too.

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I'm trying to remember who said that.

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To me, it seems like it's less Brown, but I'm not, I'm not a hundred percent.

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I'm not a hundred percent sure, but I do believe that, um, those are people I

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listen to a lot, so it just gets caught up in the, caught up in the winds.

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Nancy Fenner.

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Yes.

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Uh, very, very inspirational.

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I'm just, uh, I'm getting fired up and I'm so glad that you're, uh, that you're

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here with us.

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So I, I wanted to take this in another direction and, um, because you're so

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focused on who you're serving right now.

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What are your opinions on the future?

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We mentioned AI, right?

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And, uh, our friend, uh, Jeff C who's going to be on, uh, next week on, on, uh,

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on deal casters, when you bring up AI for him, um, as it relates to, um,

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live streaming and what we do, of course there are AI things.

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There's deep fakes and all kinds of things.

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Look, I can actually go live and not be there, but I think there are things like

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Nancy's in the house, Cyrus webs in the house, James Hicks, like we have inside

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jokes with, with, with some of these people.

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I know Cyrus is another Amazon, uh, influencer.

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He has, you know, he's, he has other people that he interviews that are

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book authors and like, this is, this is a community that you can build.

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And I don't think yet, unless, unless last year you're aware that there's

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any artificial community intelligence, uh, being, being built for, for live

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streaming, but what in your opinion is, is the future, where's this going?

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Yeah, sure.

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I think that's a, that's a great question.

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And, um, and one that I think about, uh, pretty frequently, um, and something

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I can share here is just like, you know, there is positive, positive things with

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AI, um, and I believe that anything that's going to allow you to be more

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efficient, uh, to be able to allow you to get your message out faster, um,

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is, is a positive thing, right?

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I think that every tool and technology that allows us to do that, um, is great.

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The one thing that, that I'm against is when you use leverage those tools and

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you remove, uh, the human connection from it, that's, that's where I believe

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it's, it's the biggest driving factor.

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Um, where it's like, yes, I can use this too.

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And I spend every day, five to 10 minutes trying to learn AI.

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Why?

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Because we still have to adapt.

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We have to understand where these tools are going, um, and how to be able to

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leverage them, but again, for me at the core is always going to be the human.

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Right?

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How can I use this tool to better understand?

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So like the way I leverage AI, um, and there's an AI that I, that I utilize

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pretty frequently is called Harpa.

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Uh, that AI, um, is to understand more about my audience, right?

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Because I don't want to skim through a thousands of comments, but that tool

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allows me to pull up a video, scan the comments and tell me who's the

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audience in this video, right?

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So when you can leverage AI for research, it's beautiful.

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Um, so like that's how I'm leveraging it.

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Right.

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And that's how I'll continue to leverage until things change.

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Um, but I am a super believer in AI because it's, it makes you more efficient.

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It makes you be a one person creator, which I've been for a long time.

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I think I now have a small team, but, um, it allows me to do tasks that before

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would take me hours and hours and hours.

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And it speeds up my process of collecting data to come to a kind of conclusion.

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Um, of understanding like, oh, wow, like this kind of video, this P these are

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the people that are watching this, right?

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They're, they're this kind of people there.

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They enjoy these kinds of things.

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These are the common words that are being said by hundreds of comments, right?

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This is the same question as being asked by hundreds of comments.

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Cool.

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So now I know that I can leverage that conversation because it's something

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that resonates with so many people that now when I speak it, what happens?

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They know, like, and trust me.

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Why?

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Because I'm listening and I'm addressing their problems.

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So, so for me, like I said, um, I'm still new into the whole AI space, but I do

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dedicate five to 10 minutes every day to learn it.

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Um, I believe it is positive, but the minute you use it to kind of eliminate,

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like having the AI work for you to sell your product or do the things that require

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like that personal heart emotion, even though AI can do empathy, tell me in a

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story and it can do so many things.

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Um, it doesn't, it doesn't be this here when you can see my expression,

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when you can see my eyes, you can see me raise my voice and lower my voice and

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lean into you and talk to you and lean back.

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Um, so, so for me, that's where I stand with AI.

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Um, I use it to understand better who it is I'm trying to serve and what I'm

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trying to create, um, but then I try to just still be the person that's like the

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liaison that's in front of it.

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Um, still doing the hand to hand combat.

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Love it.

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Love it.

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And I think that's so important, right?

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Because I feel like sometimes, and I think that even when we see these people,

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whether on the podcast side, whether on the gaming side, they're looking for the

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easy button.

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So now everybody's like, Oh, I got this AI thing and I just work for five minutes

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and you know, money's going to be falling from the sky, dollar bills everywhere.

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And that's not the case, right?

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We've got to actually do the work, right?

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It, I love how you said earlier in the show, right?

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We have to be constantly learning, right?

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Chris and I don't stop learning.

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We're not like, we've arrived.

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We can stop learning.

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It's like, what else is new?

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Right?

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We were talking before the show, Oh, there's stuff you can use on a PC.

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There's stuff you can use on a Mac and, and you may not be strong in one of those

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areas.

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Like, so how do I get better so I can help others?

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I agree 100%.

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We all have our own walks of life and our own experiences that we kind of go through.

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Um, and I don't, I don't believe in the gym, no Chris nor I, uh, have walked the

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same path.

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So, um, you know, I've seen a different tree than you have Jim and so have you

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Chris, right?

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So at the end of the day, um, it's those stories and those experiences that it

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may not be a tech education, but a life education is just as strong.

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I mean, like books are the best teacher, right?

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I think I have, I have these two books here, um, which is one is a story worthy

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and the other one is, uh, the, the coaching habit, right?

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Um, less ask more and change and change the way you lead forever.

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Right?

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So I think that we can learn so much from people in the past.

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Um, and I believe that we're so focused on the future that we forget, like the

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experiences that are left behind, um, and what we can learn so much from, because

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the way we respond as humans is still the same.

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Um, and what we, what we kind of relate to is still the same.

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So we'd like to be heard, right?

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People like the way we speak and the things that we inspired, we, we're all

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chasing growth.

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Um, and I believe that, you know, there's so much to learn.

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Like, like I said, so I'm a hundred percent glad that you guys are on the same

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page of this, like forever being a student to the game and understanding that it's

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just, it's a lifelong journey.

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Yeah.

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I mean, I, I'm a big believer and I know Chris has heard me say this before that

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once we stopped learning, we start to die.

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And that's why for me, I'm almost afraid to retire.

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Cause like, then what am I going to do?

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Right.

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Unless I'm going to go learn something else, like, you know, how to, uh, mow

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my yard or something like that.

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But, um, so you, so, you know, we should add this to the carousel, but you

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mentioned story worthy.

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What, what was the other book?

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Uh, the other book is called the coaching habit.

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The coaching.

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Okay.

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Yeah.

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So I'm going to, I'm going to work on that while Chris, uh, talks to you some more here.

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So, um, one of the things that whenever I'm working with podcasters and

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live streamers, we talk about niche.

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We talk about niching down.

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We talk about how important it is to not try to be everything to everyone.

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Um, but to really in, you talked about the super fan concept with, uh, with

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Pat Flynn and everything when you're working with, uh, with, with your community.

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Um, how important is it to, to be niche?

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It's extremely important.

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Um, and especially in the early stages, right.

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Um, because I believe that over time you do have the opportunity to be able

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to expand and broaden.

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Um, and I believe that most people, especially gamers or even business people

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do it vice versa, they try to go broad.

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And as they go broad, they try to shrink it up.

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Um, and it should be the other way around, right?

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How can I find the small pool of people that are interested in what I'm interested

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in and then from those small pool of people, whether it be two, three, four,

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five, I say this all the time to gamers, like don't discredit the two viewers

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that you have on your stream, right?

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Get to understand why are these two people showing up every time you go live?

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Why are, why are these two people, the ones that are liking your Instagram,

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liking your Twitter, like ask them those questions.

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And I, and I believe that we discredit that because it's not an in-person,

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and I use this analogy every time.

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Like if I put 20 people in here, I'm, I'm it's, it's, we're going to be tight.

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Um, and I think we forget that like 20 people, you know, um, and I believe

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it was Doc Rock and I can't, I can't remember exactly how he, how he positioned

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it, um, but it was just like the level of people that you have, like if you have

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20 people, that's like a small cafe and it just increases from there.

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So it's, it's just like, once you understand that, like starting small

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and figuring out what is that problem that that person's having, it naturally

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allows you to expand, right?

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Um, so I always, I always say when I'm talking to gamers, it's like, let's,

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let's first uncover these things, right?

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The first thing that I said before you can know what you do, you need

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to know why you do it, right?

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Um, so, and, and you, in order for you to know why you do it, you need to know

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who that person is that you're doing it for.

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Um, so that's where like the first kind of conversation, whenever I do a coaching

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call, that's like the, the first thing that I asked is like, Oh, you know, I

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love, I love, I love to game.

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I'll just say why.

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Right.

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And I, and I dive deep on that.

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Why?

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Right.

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Because the minute you start uncovering, it goes from just like a gaming, uh,

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because I just enjoy it.

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It's like, no, I like, I want to turn it into something because I want to support

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my family and have control over my life.

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Okay.

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Now we're getting somewhere.

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Right.

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So, so how can we, how can we leverage that?

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So sometimes, and I think you think about this, right?

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Companies use a MVP product, right?

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Small test pool, right?

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Beta groups.

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Why?

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Why, why do companies do beta groups, right?

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And do a small group before they launch it out to bigger people?

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Because they need to understand the flaws.

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They need to understand the struggles, the pain points, what's happening here.

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Because if 10 people are having the struggle, then a hundred people

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will have those same struggles.

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Um, so, so that's where I always say like start small and then branch out.

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Right.

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Like, especially when you're talking about like YouTube, let's take, for example,

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like I think media, right?

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Maybe people don't know there, but you know, initially they started with a small

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group of people, right?

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Doing tech review and just for a certain type of creator.

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And then it expanded to where now they're in this huge ecosystem where it's like,

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they're no longer serving a real estate agent.

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They're no longer serving, you know, a pool, a pool company.

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Like now they're just a whole ecosystem.

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So it now opens up the field for somebody to come in and say, well, think media is

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not going to serve real estates there.

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They may serve it abroad, but I can come in here now and serve that real estate

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market and serve that void where it's like, I'm no longer, I'm not competing

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with Think Media, but I'm actually a companion to them because I'm able to

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serve a certain pool of people that they can't serve.

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So I always believe small and, and, and small is like, for me, it's like one

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person dialed into that one person.

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And once you find that one person, you literally can duplicate them over and

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over again, until you build a massive audience and then you can branch out and

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build other products and serve other communities and serve other industries.

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But for me, niche is always going to be down up as opposed to big and then go small.

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Yeah, a hundred percent.

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And it's, it's a good thing that you ha you don't have that many viewers or

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subscribers when you first start, because you're going to, you're going to screw up.

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You know, you it's like,

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Jim and I will go back to our first time we did a show and it's, man, it's cringy.

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You know, it's bad, man.

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And it was like the first time we did a podcast and how many times you said,

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uh, you know, whatever.

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And so we do that because it's like, okay, look where we're at now.

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Okay.

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And, and how we grew and back then there wasn't, there wasn't that

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many people watching or listening.

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They may go back to that.

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That's okay.

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You know, we're not going to, we're not going to take that stuff down, but

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it's good that you start small because you need to get the reps in, right?

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You got to, you got to get used to doing what you're doing.

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You can't just show up with, uh, with the road pod mic and, uh, the,

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the amazing background and, uh, go the TS four hub that you just brought on

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Amazon, all the stuff we have loaded in the carousel and you notice Amazon.

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I mentioned that.

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Um, but you, you know, you don't, you don't wake up like that.

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You got, you have to, you have to get in and go and put in a rep and, you know,

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you don't go to the gym and come back shredded, you know, you got to, you got

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to, you know, got to be consistent and do that.

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So it's actually a good thing that when you start out, you know, if we started

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out and all of a sudden we had, you know, we woke up and we had 5,000 subscribers

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on our YouTube channel, we wouldn't be ready.

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Right.

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Amen.

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Right.

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And it wasn't meant to be, you know, so let's just, let's just roll with what we

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got, man, I love this.

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Yeah.

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And it's the thing is like in the beginning you're doing, you're focusing on

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quantity because you're learning just like you said, right.

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And then as you progress where you guys are now it's quality because you

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focus on growth.

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Um, so, and you know, there's always a conversation of like, you can, you can

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do both, but in the beginning it's super encouraged to do quantity.

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Um, so that way you could, like you said, just get those road, those bumps out the

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way, I think the other day I was spending time just, uh, again, just looking through

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all the videos that I've created on my channel and really trying to understand

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like, where are people dropping off?

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Where do I lose people's interest?

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What are the things that I can do?

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And I, and it had to go through those moments where it's like, this is like a

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video three years ago, it's very like, I can't watch it, um, but I need to, but I

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need to like look at it.

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Um, but it's, it's a great, at the same time you feel embarrassed from looking

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at it, but it also kind of makes you feel to where it's like, wow, like when I was

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in that stage, I didn't believe that I can get where I am now, right.

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I didn't have the confidence that I have now.

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So you can also leverage that.

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And a lot of times I use it as a tool.

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Like when somebody joins my email list, like the first email that I give them, it's

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like, go and check out the first video that I made as embarrassing as it is.

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Go look at this first video that I made where I didn't know anything.

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I just decided to turn the camera on.

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Like I'm, I'm so blown out.

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Like there's this, um, just like so much brightness, the lights have a big window.

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Like it's, it's crazy.

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Um, but if I didn't start that and I didn't press record and I didn't feel confident

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to say like, I got something to share.

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I wouldn't be here with you guys here today.

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And I believe that a lot of people don't start because they have either

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imposter syndrome or they feel that they're not perfect enough.

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When at the end of the day, it's like, if you've got a message to share, share

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it as you, as you share it, you'll develop it and people will start to gravitate

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towards it and then you'll start to see that like your shakes of being on camera

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and feeling comfortable, um, will start to dissipate because like it just becomes

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natural.

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Um, so yeah, I am a hundred percent in agreement with you of just like, you

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just got to start.

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Yeah.

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Yeah.

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This, I mean, this has been amazing.

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I mean, just, and I love how you, you talk about that too, cause like when I've

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done digital marketing, you know, classes for small businesses, right?

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You, you kind of ask that question.

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Who's your, who's your target audience and say everybody?

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Well, if it's everybody, it's right.

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Right.

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It's gotta be somebody specific in mind.

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And you say, well now wait a minute, you know, it's like, is, is a guy going

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to buy the product you're selling?

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No.

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Okay.

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Well now we've eliminated guys and you start getting into, you know, is it, okay,

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it's women.

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Well, what age are they?

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Oh, so let's focus on that.

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Right.

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And, and not try to like, Oh, I've got to get all these followers and subscribers

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and you know, the vanity metrics.

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Yeah.

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Pat, Pat Flynn is amazing.

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Are you know, super fans and just that whole mindset applies everywhere, right?

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Applies to gaming.

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It applies to business.

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And I think, uh, I think the biggest thing and Chris and I both run into this

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and I would like to hear if you've seen this as well is, well, one of these people

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like, well, I post this stuff on LinkedIn, but nobody ever engages with me.

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And then we asked the question, do you engage on other people's content?

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Well, I don't have time for that.

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Yeah.

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Well, then why should they have time for you?

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I mean, have you seen that as well with like, whether it's working with gamers

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or, you know, they're just like, I don't got time to talk to these people or.

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It's probably very like, you see it a lot.

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Um, and that's where it's like, the biggest focus for me is that mindset shift

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where it's like, it's just all about them.

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And I think that's the, that's the thing where it's like, they'll, they'll post on

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Twitter, they'll, they'll post on Instagram.

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It's just like, follow me, come check out my stream.

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I'll look here or they'll like pop into somebody's stream just to get them to

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follow back.

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Um, so, and that's the disconnect where it's like, um, a long time ago, I think

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Gary V dropped the video maybe several years ago, like 2015 or 16 called the

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dollar 80 strategy.

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And, um, to this day, I, I leverage that, um, you know, because what it is, is that

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is you spend, you know, one, you spend, you get, uh, you get 18.

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It was like, initially it was like for Instagram, you would get 18 hashtags.

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Uh, you would go ahead and spend one minute and you would click on each

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hashtag, find, find three people that kind of are in the same space as you

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or resonate with you and you would leave a genuine comment and you would do that

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on three of their posts.

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And if you do that every single day and you did that, you would naturally just

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build people curious to be able to check you out and want to go from there.

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Um, so I do that now.

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Um, and I believe that that's where the disconnect is that it's like, okay, how

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can I, like you said, how can I expect people to want to exchange their time,

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something that they didn't ever get back to engage in my, in my, in my common

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content.

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But other than that, I won't spend time doing, doing that for others.

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Um, so, and that's where relationships comes into hand.

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And I think that when you give without having expectations, um, which is very

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rare in the gaming space, there's always something that you're giving, hoping to

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receive, whether it be a like a subscribe or retweet, uh, you know, a shout out.

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There's a lot of that.

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Um, and I think we're just now in the gaming space getting past the

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follow for follow or shout out for shout out.

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You still see it around, but, um, it's just, it's just a, uh, there's just a

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huge disconnect.

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Um, and I believe that there's not enough education around, like the key is to

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build relationships, get to know other people, build connections, get collaborate

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with other people.

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And I believe that a lot of gamers, they try to go at it alone.

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And this was me as well.

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Um, until I felt like I was like, you know what I need?

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I can't go out this journey alone.

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Like I need to either mastermind with people.

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I need to talk to certain people.

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I need to get connected with, I need to look around because I know that there's

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certain things that it's like, if I'm constantly just doing this on my own, I'm

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not going to grow because I'm going to constantly look at things from my lens,

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as opposed to getting outside experience that, that, that we need.

Speaker:

But yeah, especially for the gamers, it's something you see every day.

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They just post and ask why I'm not getting engagement.

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Uh, why are people not engaging?

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Well, one, you're not spending time engaging other people, but you're also

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not studying what the people who are getting engagement are doing.

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Um, and that's something that it's, it's a balance where like, there's moments in

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my day where like, I'm just browsing social media casually, right?

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Um, but there's times in my day that I'm just like, I'm browsing social

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media with intentionality, right?

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I'm like, why, why did I, why did this thumbnail stop me?

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What, why did this title capture my attention?

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Right.

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Oh, what did they say in the first three seconds?

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Like, how did that capture my attention?

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Um, why am I scrolling Instagram and like, why did I stop that?

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Why did I share it?

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Why did I comment?

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Right.

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And I look at those, those kind of like viewer signals of like, who am I?

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Like, I'm probably my perfect target audience.

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So how am I engaging with social media?

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How am I engaging with content?

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And when we can look at that and be intentional with like leveraging social

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media, because it can consume you, right?

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You can go through the endless scroll of social media, but when you flip your mind

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and it's almost like, once you see it, you can't unsee it.

Speaker:

Like, it's just like, once you start analyzing content, you just start

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analyzing and you start looking at it.

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It's like, oh wow.

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Like, that's why that made me laugh.

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Um, that's why it made me emotional.

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That's where it brought me to there.

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So I think that sometimes we're so focused on creating new content that we

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forget to analyze the tons of content that's being produced every single day

Speaker:

and analyzing to see like, why is that working?

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Why are people responding to that?

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Why, instead of saying like, oh wow, that's the most craziest video.

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Why did that get a million views?

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Study it.

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Why, right?

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Why did it get a million views?

Speaker:

Ask that question instead of trying to bring hate down or saying like that

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person doesn't deserve it, right?

Speaker:

But obviously what they created resonated with a lot of people and it hit, it hit

Speaker:

somewhere where like they felt to share it, to comment, to like it, regardless

Speaker:

of how silly it was, um, and I think we discredited that, that we can leverage

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other creators in our space, in other spaces and learn from their content and

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their successes because they're also going to have content that flops.

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Why did that flop?

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Oh wow.

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Like what they're doing in that video is what I do in almost all my videos.

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No wonder I get no likes, no shares and no comments.

Speaker:

Right.

Speaker:

So it's like, so you gotta have that self-awareness to look at your own

Speaker:

content and be okay with like understanding, like, Hey, what you created

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didn't hit the mark.

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It's okay.

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Right.

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But now analyzing other people's content, you try one new thing.

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Hey, instead of me doing this in the beginning of my video, I'm going to do

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this, um, and may I never ask a question in my content or ask the audience to

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give me their opinion, maybe I should try that and I'll get more comments.

Speaker:

So, um, I've just been now in this phase of like, just trying to be a better

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understanding of how the, the audience reacts.

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Um, and I believe that that's the key.

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I haven't unlocked it.

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Um, but it's definitely been something that's been true to top of my mind of

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like, you know, I'm growing, but like, could I grow more if I understood who

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was that's, that's watching the constant.

Speaker:

Could I grow more if I knew that, um, certain things that I say in my videos,

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actually get people to go away.

Speaker:

Right.

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Um, and then I can remove those things.

Speaker:

And then not only do I become a better communicator and a better creator of

Speaker:

content, but I'm also giving a better experience to the viewer on the other

Speaker:

end, to be able to enjoy the content better, because I'm taking the time to

Speaker:

realize when they're telling me.

Speaker:

They jumped off this video.

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Uh, they didn't, they disliked it.

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They didn't comment.

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They watched one video and left.

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They didn't watch multiple videos.

Speaker:

Um, so I think that we just need to be a student and study content.

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Um, not just engaging with other people, but studying how they're producing

Speaker:

content and, and learning from the successes and the failures.

Speaker:

So, yeah.

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I mean, it's curiosity, right?

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And it's, it's at the core of, of being a lifelong learner.

Speaker:

And, and it's like, I think to your earlier point, how many times do you

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look at something and just, and you immediately, I don't want to use the

Speaker:

word hate, but you immediately just kind of put shade on it and just kind of like,

Speaker:

why does this, you know, and you just sort of like, cause you're, you're thinking,

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well, I would never do that instead of going, is there something that's being

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done here, you know, and that doesn't mean like if somebody's doing some silly dance

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on Tik TOK, you got to start dancing.

Speaker:

But is there something in the way they're editing it?

Speaker:

Is there something is in the sound?

Speaker:

Is it being delivered in a certain way that maybe you can take and add to

Speaker:

something that you're already doing, not changing your, you know, your, you know,

Speaker:

things completely, but if it's going to add to your arsenal in terms of your,

Speaker:

your ability to serve your, uh, your community, why not be curious about it?

Speaker:

And to your point, test it out.

Speaker:

I mean, that's the great thing is there's really no rules to this stuff, right?

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And man, it's the biggest secret that I've ever learned is that, especially when

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it comes to social media, nobody is watching your content specifically all the time.

Speaker:

So because you posted something today, doesn't mean you need to create something

Speaker:

new tomorrow, take what you created yesterday and post it again tomorrow.

Speaker:

Right.

Speaker:

Um, and sometimes that's, that's what it takes to get the right people to be able

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to see it.

Speaker:

So we've built this catalog of content, um, that we're just always on this

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hamster world of like, we got to create something new.

Speaker:

No, how can I take what I created last year?

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We purpose it, bring it back to light, shape it in a different way and put it out

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there.

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Um, right.

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And, uh, one of the biggest things that, um, that, um, that I'm seeing a trend

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and a shift in YouTube is that it is swapped.

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Long form content is going towards more home-based, not search-based titles and

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shorts.

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There's a huge opportunity for education channels where shorts are going more

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search-based, right?

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So using search-based titles in shorts and using more humanized titles in, in

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long form.

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So you start looking at those, at those, at those shifts in there where it's like,

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okay, how do I get maximum visibility?

Speaker:

It's like, people want to learn something, but you got to think about again, viewer

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signals, how are people consuming content?

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When you're, you're, when you get on YouTube or any social media platform,

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you're not, how often do you use the search, the search bar, unless you're

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actually trying to seek an answer.

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Most of the time you're scrolling and the, the, the platforms know you well enough

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based on your activity and how you interact with the platform to try to feed

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you something you're going to enjoy.

Speaker:

So when we start thinking of our content of like, okay, I'm going to make this,

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this piece of content, but how can I interrupt that person on the other side

Speaker:

and get them interested to want to click?

Speaker:

Um, and just recently, I think maybe like four or five days ago, um, I came to this,

Speaker:

this kind of realization of like the ADA principle that's used for sales copy and

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writing, right?

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Attention, interest, desire, action.

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Um, it's something that's, that's, that's proven to work, right?

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It's a great way to be able to get people to want to take action.

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So, um, for me, my new experiment is to use that principle in scripting videos,

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right?

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Of like, okay, how can I grab attention?

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Well, that's my thumbnails and that's my titles, right?

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I need to capture their attention, right?

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And not just on like a how to type of thing, but like, how can I showcase in

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this thumbnail and this title that they're going to be interested in, in what it is?

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Like really capture attention.

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I know what you want.

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And then as soon as the video starts getting their interest, getting them

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interested into the content, not by saying, Hey, my name is last Curry.

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Welcome back.

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Uh, you know, here's my bright.

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No, how can I instantly get them interested and then desire to want to

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watch the rest of the video?

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And then once I get them to desire the video, then to get them to take action

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on what it is that I want them, whether it be teaching them how to set something

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up or just to take action on listening to this story.

Speaker:

And it's just like, so for me, that's kind of like my new experiment of, uh,

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really leveraging that to really get me thinking about like, before I even

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create a video, I need to think about my packaging, right?

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Because at the end of the day, it doesn't matter how good my video is going to be.

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If I can't even paint the picture and, and, and give them interested

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enough to even click, right?

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Um, so a lot of times, you know, and, and like I said, I'm not saying this

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is something I've been doing forever.

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This is something I'm just learning as I go through this journey, right?

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Because I've been on the other side of it where I just create, because I'm like,

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the more videos I get out, the more views I'm going to get, uh, you know, just

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need to create, just create, create, create, create, create, and not thinking

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about anything and not adapting to consumer behavior and how they were

Speaker:

interacting with the platform, right?

Speaker:

YouTube used to be heavy search.

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People still will search, right?

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Um, but you also think about the viewing behavior.

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I look at myself, I get on YouTube and I just scroll and I'm like, oh, wow.

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Watch that.

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Watch that.

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So guess what?

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That's on the home feed.

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That means that I'm not actually looking for that, but that person who created

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that content and YouTube understands the things that I'm interested in and the

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season that I'm in, right, to be able to say you're interested in that.

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So now that's where my focus has shifted to really take the time to really spend

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on all I want to do is to improve my ability.

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And that's, that's the one thing I want to work on my videos is just

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thumbnails, titles and hook.

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How can I improve those even marginally?

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Just, just getting people to the 32nd mark at about 70%.

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How can I do that?

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How can I get more people to click?

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And then naturally I can then progress through the video and start improving it

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to give my viewers a better, a better experience.

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So, um, yeah, I just think that it's like, when we spend time focusing on like,

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why does this piece of content matter to the person that I'm trying to serve?

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Why would they watch it?

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Um, and you have to be also look at your own content with like your own eyes and,

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and, and look at it, you like, you know, your content is not always going to be

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the great, the greatest, right?

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I always think of us like, like me looking at my content, it's like my mom

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looking at my content, right?

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It's like, oh, it's great.

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Awesome.

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Right.

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It's like, there's, there's no wrong.

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You can do right, right.

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It's a gold star.

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And, um, and we have to look at that and say, like, let me take a step back and

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look at this, would I share this?

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Would I comment on it?

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Would, would I go ahead and watch this all the way through?

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Right.

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Um, and a lot of times we don't think like that, um, but it really changes you

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and how you approach content creation, how you approach, uh, like building a

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community and building a business when you truly, truly try to do everything in

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your power to understand that other person that's trying to watch that piece

Speaker:

of content and naturally, once you understand them better, your hooks

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improve, your, your storytelling improves the things and they naturally just

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progressed through your journey of like, man, like this person gets me.

Speaker:

I want to check out more of their content.

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I want to subscribe.

Speaker:

Oh, what do they have?

Speaker:

What are they offering?

Speaker:

Oh, they do coaching.

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Oh, they, oh, they have this.

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So like, and I think we forget that there's, it's just like, we go

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straight to selling and it's like, let's, let's first understand like, what's

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the messaging that's going to work best.

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Um, and I think that now, and I know I'm going crazy long with this, but, um, the

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biggest thing now is like, if you make content for like Instagram or shorts or,

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you know, Tik Tok and organically, it gets a lot of engagement, it's primed for ads.

Speaker:

Right.

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Um, so it becomes a testing ground to be able to understand where it's like,

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instead of you spending hundreds of dollars on running advertising on a

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content that you haven't proven, if it does well organically and people are

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naturally engaging with it and commenting and sharing it, just imagine what you,

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what the amplification you can do to it.

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Once you put it in front of an ad, you've already tested it.

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It already works.

Speaker:

Um, so again, it, but you can't get there if you don't understand who the viewer

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is and who that audience you're trying to serve, because you'll never connect

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that message that's going to hit home and get them to take that next step.

Speaker:

So, um, it's, it's ever evolving, but I realized now that it's, it's not about me.

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It's not about what I want to create.

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And it's about who that person is.

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Um, that was a hard pill to swallow.

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Um, because, you know, I thought I knew it all.

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Um, I thought, I thought I knew exactly what was needed.

Speaker:

Um, and what I thought they needed was completely wrong.

Speaker:

Um, and, and it saved me a lot of time.

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I spent, I wasted a lot of time trying to create something that I thought was

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needed.

Speaker:

Um, and then the minute that I started to listen, it just made the process a lot

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easier.

Speaker:

There was no like pushback.

Speaker:

It was like, wow, I needed this.

Speaker:

I'm like, yeah, I've been listening.

Speaker:

Um, so it's just, it's just a great opportunity to just spend more time with

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your audience and learn who they are.

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Yeah.

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And, and when you're doing this short form video, right?

Speaker:

These shorts that are minute or less.

Speaker:

And I know Chris and I, and Chris has been doing a really good job and I'm, I'm

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trying to get as, as good as, as him, but I know I never will because I'm

Speaker:

perfectionist, but that whole point of, right?

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Nobody cares who you are.

Speaker:

Get to the point.

Speaker:

If they want to know who you are, if your content captures them, they're

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going to go check you out.

Speaker:

Then they can go find that the, like the intro video on your channel, where you

Speaker:

talk about who you are instead of like, feeling like, Oh, I got it.

Speaker:

I got to say who I am in the first 10 seconds of the 60 or 59 seconds that I

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have.

Speaker:

Right.

Speaker:

And by the way, I don't get it.

Speaker:

And, and, and, and really the sweet spot is like 34 seconds.

Speaker:

Right.

Speaker:

So, so it's like, if, if you can, um, and, and I believe that it's like, it all

Speaker:

based on the type of content you're making, right?

Speaker:

Is this, is this piece of content you're creating meant the goal for discovery?

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Is it meant for community or is it meant for sales?

Speaker:

And I think that once you establish the goals of that piece of content, it makes

Speaker:

it easy to understand like the, like how you approach it and how you do it.

Speaker:

If it's a discoverable piece of content, you really, it's for people who don't

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know you, so you really want to make a good impression.

Speaker:

So you really want to make sure like it's highly edited.

Speaker:

It does right into the content.

Speaker:

But when you go to something more of a community piece, you can be a little bit

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more laid back because these are transparent moments.

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This is where you're trying.

Speaker:

These people know you and now they just want to get to know you deeper.

Speaker:

And then same thing for sales, right?

Speaker:

It there.

Speaker:

So I think there's different levels of pieces of content and each piece of

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content needs to have a goal.

Speaker:

And then it makes creating the content a lot easier because you have that in mind.

Speaker:

Like, okay, this is not really going to get a lot of views, but it's really going

Speaker:

to get people to understand what we're about here at Dealcasters, right?

Speaker:

Um, or like, Hey, this is not going to be a lot of views, but it's really going to

Speaker:

get people to want to head and work with us to do, to do their remote production

Speaker:

and to get them to know us.

Speaker:

So we're not worried about getting millions of followers, but this video

Speaker:

right here is focused on getting a scene by five, 10,000 people because we want

Speaker:

to start that new journey again with that new person.

Speaker:

So, um, I think that's a big component of it, of understanding, like, what's

Speaker:

the actual goal of the individual content.

Speaker:

But yeah, it's, uh, you can't, you can't really be sharing like who you are

Speaker:

because people don't want to know that unless that's the goal of that piece of

Speaker:

content.

Speaker:

And that's the crazy thing too is, is, you know, you know, you mentioned we're

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remote producers and the whole reason why we did this show was because we wanted

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to display that we were remote producers.

Speaker:

And then it kind of, you know, turned into this, this thing.

Speaker:

But the day I got a call from a now client and he said, uh, the episode you

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did, it was episode 38, it was with Kirk Nugent, you guys did this and you pulled

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in this, I want that how much.

Speaker:

Yeah.

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That's when it clicked for me.

Speaker:

That's when I was like, I wasn't even like, that wasn't even the intention.

Speaker:

Like it was just like, okay, we're having, uh, this, you know, Kirk Nugent and I

Speaker:

know you've been on his show and we're going to do this, you know, whatever.

Speaker:

We're going to have a conversation.

Speaker:

Hopefully it's going to serve our audience.

Speaker:

And boom, I get a client out of it.

Speaker:

And that's, that's what I think people don't realize.

Speaker:

It's like, you don't necessarily have to hard sell.

Speaker:

You just have to show up and serve.

Speaker:

And that's what you, sir, are doing.

Speaker:

And for those that are still hanging out, you're welcome.

Speaker:

And you can enjoy a lot more Alaskury.

Speaker:

There's his, his link on the screen.

Speaker:

Please go to Alaskury.com slash links and you can connect.

Speaker:

I've never seen so many places to be, to connect with anyone.

Speaker:

Um, you can follow him on all of the tubes.

Speaker:

I thought we had all the tubes.

Speaker:

You have more tubes than we do.

Speaker:

You've got more tubes, more tubes for us to explore.

Speaker:

Yeah.

Speaker:

You know, we're going to add rumble soon.

Speaker:

So, okay.

Speaker:

All right.

Speaker:

Yeah.

Speaker:

You can go live streaming on rumble as well.

Speaker:

I think.

Speaker:

Yeah.

Speaker:

I think, I think it's a, it's a platform to kind of keep on the radar.

Speaker:

Um, I think it's still, I think it's, uh, in the early stages of like where

Speaker:

YouTube was back in 2016, I think it's not really developed yet.

Speaker:

Um, but I think it is, it is a platform to just keep your eye on and, and maybe

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spend some time reproducing content that you post elsewhere on there.

Speaker:

Um, there could be an audience for you.

Speaker:

Awesome.

Speaker:

Well, Anthony, can I call you?

Speaker:

I feel like I, it was like, I only know you as Alaskury.

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Yeah.

Speaker:

And it's all, it's all part of my name.

Speaker:

I think, I think they, they all work.

Speaker:

So if you want to call me Anthony, you want to call me Santana.

Speaker:

You want to call me Alaskury.

Speaker:

All of them work, man.

Speaker:

Just, just don't call me for dinner.

Speaker:

Yeah.

Speaker:

That's it right.

Speaker:

Late for dinner.

Speaker:

I'll never be late for dinner.

Speaker:

Okay.

Speaker:

That's probably the one meal I'm always early for.

Speaker:

Yeah, man.

Speaker:

Thank you so much for delivering so much value to this audience, man.

Speaker:

Um, just incredible stuff and an amazing story that you shared as well.

Speaker:

The, the whole origin story of, of, you know, saved by the Xbox.

Speaker:

Well, not saved by the Xbox, but yeah, you know, you know what I mean.

Speaker:

But, uh, and everything about it.

Speaker:

And certainly you've made some fans here, Nancy Cyrus and others, uh, as well.

Speaker:

So we appreciate you being here, man.

Speaker:

Thank you so much.

Speaker:

Man.

Speaker:

It's been an honor.

Speaker:

Uh, this has been something I've been wanting to be a part with you guys and

Speaker:

collaborate with you guys so much.

Speaker:

Um, thank you for like expanding my mind just from your questions and the things

Speaker:

you really made me think deeper, even about the things that I'm doing.

Speaker:

Um, and I think that's where collaboration comes ahead.

Speaker:

So it's been an honor.

Speaker:

Um, and I'm just grateful for this opportunity.

Speaker:

Yeah.

Speaker:

Thank you.

Speaker:

And for everyone else, don't fear the gear.

Speaker:

Thanks for listening to Dealcasters.

Speaker:

Congratulations.

Speaker:

You've taken another step forward in your content creation journey.

Speaker:

Please don't forget to hit the subscribe or follow button here in your favorite

Speaker:

podcast player so you can be reminded every time we drop an episode.

Speaker:

We love hearing from our listeners and viewers.

Speaker:

And if you're wanting to watch our shows live on Amazon, feel free to follow

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Dealcasters live as well as Dealcasters.live.

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Follow us on Twitter or subscribe to our YouTube channel, where we also

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include added content that you cannot find anywhere else.

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If you have questions about this episode or have something you want us to review,

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you can also email us at Dealcasters at Dealcasters.live.

Speaker:

Thanks again for listening.

Speaker:

And you know the deal.

About the Podcast

Show artwork for Dealcasters
Dealcasters
Don't Fear The Gear!

About your hosts

Profile picture for Chris Stone

Chris Stone

I am driven to help inspiring brands and motivated entrepreneurs share their stories and maximize their missions via the power of podcasting, live streaming and digital marketing.

I founded Cast Ahead after the success of my own co-hosted podcasts changed my life. I receive great joy seeing others achieve their own financial, physical and spiritual success. Whether your business or passion is Commercial Real Estate or Pest Control – Motivational Speaking or Dungeons & Dragons: I’m driven by seeing you acquire the success in your business and/or passion project.

I truly believe that everyone deserves to be heard by using their own voice in their own way.

My goal is to be a team member with passionate entrepreneurs & ambitious businesses by integrating podcasting and/or live streaming into their business goals, educate their customers in a creative way – which will in turn attract more listeners, viewers & customers.

I’ve worked with numerous companies, corporate brands & regional startups to not only drive their podcasts into Apple Podcasts charts – but garnered multiple viable leads for these partners via podcasting & livestreaming that resulted in incremental revenue for their companies.

I have a long-standing history with audio & music in particular, having started my career at Sony Music in the 90’s before deciding to Cast Ahead into the future. I can’t wait for the world to hear your story!
Profile picture for Jim Fuhs

Jim Fuhs

Marketing the Marine Corps Way | Virtual Event Producer | Livestreamer | Podcaster | Speaker | Amazon Live Influencer | Digital Marketing Consultant

Marine Corps Leadership fuses with Marketing. 20 plus years of highly successful leadership experience as a Marine Corps Officer and bringing that to bear in the ever-changing world of Marketing and Technology.

As Marines, we learn to adapt and overcome, I bring this mindset to businesses to help achieve victories in the boardroom and in the marketplace.

The Marine Corps 5 paragraph order process (SMEAC) helps businesses produce results.

✅ Situation – What problem needs to solved
✅ Mission – goals, vision, and destination for businesses and organizations
✅ Execution – strategic and tactical plans needed to be implemented for success
✅ Administration & Logistics – The resources consisting of people, programs, and funding to support execution
✅ Command & Signal – The key people that need to communicate and make decisions and take actions to move the plan forward

WHAT I OFFER FOR BUSINESSES:

❇️ Consulting – Using the Marine Corps Planning Process outlined above
❇️ Workshops – Provide training on the latest in digital marketing
❇️ Speaking – Expert speaker on a variety of social media topics
❇️ Virtual Event Production - Our team produces live events that create engagement, networking, and sponsorship opportunities for businesses and organizations
❇️ Remote LiveStream Production – Livestreaming production on a variety of platforms and a repurposing plan to go along with it.

▶️ Live Wednesdays on The Tim and Jim Show on YouTube
▶️ Follow on Twitter @fuhsionmktg and chat on #TwitterSmarter on Thursdays
▶️ Watch on Amazon Live on Dealcasters Live
▶️ Learn to live stream via the Launch Your Live podcast