Episode 53

The Art Of Small Business Social Media: Peg Fitzpatrick

Ready to unlock the true potential of social media for your business? We sit down with social media expert and author Peg Fitzpatrick to dive deep into actionable strategies from her new book, β€œThe Art of Small Business Social Media.” 

Peg shares powerful insights on building a brand, growing your online presence, and connecting with your ideal audience through social media. If you're a curious, motivated entrepreneur looking to power up your business and make an impact, this is the episode you cannot miss! Learn how to transform your social media into a powerful tool for growth, engagement, and long-term success.

Grab Peg's amazing new book "The Art of Small Business Social Media: A Blueprint for Marketing Success" while you can on Amazon: https://geni.us/PegFitzpatrick

πŸ”— **Engage with Peg Fitzpatrick**

βœ…  Website: https://www.pegfitzpatrick.com 

βœ…  LinkedIn: https://www.linkedin.com/in/pegfitzpatrick/ 

βœ…  X/Twitter: https://twitter.com/PegFitzpatrick 

βœ…  Instagram: https://www.instagram.com/pegfitzpatrick/ 

βœ…  YouTube: https://www.youtube.com/@PegFitzpatrick/ 

βœ…  Facebook: https://www.facebook.com/PegFitzpatrick 

βœ…  Pinterest: https://www.pinterest.com/pegfitzpatrick/ 

Here is a list of website URLs for products and services mentioned in the discussion:

Canva: https://www.canva.com

  • Peg praised Canva as an essential tool for small business owners.

BlueSky Social Platform: https://blueskyweb.xyz

  • Mentioned as a rising social platform Peg uses.

Pinterest: https://www.pinterest.com

  • Peg highlighted its long-term value for sharing content like vertical videos.

Threads (Meta Platform): Accessible via Instagram or Threads App

  • Peg is active on Threads for engaging conversations.

Plann (Social Media Scheduler): https://www.plannthat.com/

  • Peg uses it to organize visuals and schedule posts.

WooCommerce (E-Commerce for Websites): https://woocommerce.com

  • Recommended for small businesses setting up their online store.

Etsy (For Marketing Items): https://www.etsy.com

  • Peg created an Etsy shop for items like "Marketing is Not Optional" mugs.


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About the Podcast

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About your hosts

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Chris Stone

I am driven to help inspiring brands and motivated entrepreneurs share their stories and maximize their missions via the power of podcasting, live streaming and digital marketing.

I founded Cast Ahead after the success of my own co-hosted podcasts changed my life. I receive great joy seeing others achieve their own financial, physical and spiritual success. Whether your business or passion is Commercial Real Estate or Pest Control – Motivational Speaking or Dungeons & Dragons: I’m driven by seeing you acquire the success in your business and/or passion project.

I truly believe that everyone deserves to be heard by using their own voice in their own way.

My goal is to be a team member with passionate entrepreneurs & ambitious businesses by integrating podcasting and/or live streaming into their business goals, educate their customers in a creative way – which will in turn attract more listeners, viewers & customers.

I’ve worked with numerous companies, corporate brands & regional startups to not only drive their podcasts into Apple Podcasts charts – but garnered multiple viable leads for these partners via podcasting & livestreaming that resulted in incremental revenue for their companies.

I have a long-standing history with audio & music in particular, having started my career at Sony Music in the 90’s before deciding to Cast Ahead into the future. I can’t wait for the world to hear your story!
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Jim Fuhs

Marketing the Marine Corps Way | Virtual Event Producer | Livestreamer | Podcaster | Speaker | Amazon Live Influencer | Digital Marketing Consultant

Marine Corps Leadership fuses with Marketing. 20 plus years of highly successful leadership experience as a Marine Corps Officer and bringing that to bear in the ever-changing world of Marketing and Technology.

As Marines, we learn to adapt and overcome, I bring this mindset to businesses to help achieve victories in the boardroom and in the marketplace.

The Marine Corps 5 paragraph order process (SMEAC) helps businesses produce results.

βœ… Situation – What problem needs to solved
βœ… Mission – goals, vision, and destination for businesses and organizations
βœ… Execution – strategic and tactical plans needed to be implemented for success
βœ… Administration & Logistics – The resources consisting of people, programs, and funding to support execution
βœ… Command & Signal – The key people that need to communicate and make decisions and take actions to move the plan forward

WHAT I OFFER FOR BUSINESSES:

❇️ Consulting – Using the Marine Corps Planning Process outlined above
❇️ Workshops – Provide training on the latest in digital marketing
❇️ Speaking – Expert speaker on a variety of social media topics
❇️ Virtual Event Production - Our team produces live events that create engagement, networking, and sponsorship opportunities for businesses and organizations
❇️ Remote LiveStream Production – Livestreaming production on a variety of platforms and a repurposing plan to go along with it.

▢️ Live Wednesdays on The Tim and Jim Show on YouTube
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▢️ Learn to live stream via the Launch Your Live podcast