Winnie Sun - Make Money Now Live Streaming

Winnie Sun Make Money Livestreaming Dealcasters Interview

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Jim Fuhs: [: 00:00:00

Winnie Sun: Aww. So nice. It's like gonna hang out with my friends. Like, where have you been all week? Ho Hog dogs. Yeah, dog. What's up Jim? Chris,

Jim Fuhs: it is great to see you, Winnie. Tell us your story because I think that, uh, people need to know, I mean.

You have an incredible story. Your journey to how you have gotten to be where you are is not, I would say, your typical story.

Winnie Sun: Sure. Well, thank you so much for having me. I, I love you so much. I'm so glad the two of you are here and doing this. So, you know, when people see me on television or perhaps you read some of the articles on Forbes and whatnot, you might think, oh, whoa, she's a financial person.

her whole life. And actually [: 00:01:00

I say way back, the reason why I decided to sort of go into finance was because three months before I was about to start college, my parents actually had to go into bankruptcy. Um, and it wasn't that they weren't good savers because they were extraordinary savers. Like, like literally, I. Down to every penny because they were immigrants from Taiwan coming to the United States.

Not a lot of money, but very educated, right? So they knew to save money, they just didn't know how to invest. So basically, um, you know, they invested in a real estate project that went sour that was supposed to take care of my college education. And so basically my really tough mom pulled me aside and she says.

s school or that school, but [: 00:02:00

Went to UCLA. Um, and then from there. Not only was I starting school, but I was looking for work right off the bat. So I basically graduated, uh, short, uh, less than four years, um, and just decided I needed to hurry up and find work, which ended up, uh, having me work in television. So I ended up owning a television audience, production company, and I handled shows such as American's, funniest Videos, will of Fortune, jeopardy, MTV, um, the Gladiators, all these things, and was moving audience members to and from different shows in Hollywood.

in the United States, moving [: 00:03:00

And so it was, it was sort of my accident that I ended up in finance, but once I got into it, did I realize. How much I didn't belong in finance. Um, but I'm still, well, I'm not, I'm not just still here, but obviously, uh, they were wrong, that I didn't belong. I actually made my own way of making sure that I belong.

Chris Stone: Wow. That's, that is an incredible, incredible story. And it's inspiring. So it's Why do you feel like you, you didn't belong in finance? What, uh, what was your, like before you. You, you went into finance, what, what were your aspirations? And um, you know, a lot of times, you know, we think we're in control. Mm-hmm.

're, you know, maybe equally [: 00:04:00

Winnie Sun: Well, Chris, you know, it's really interesting because I didn't know what a financial advisor was like.

You know, we didn't have a lot of money growing up and I didn't know a lot of wealthy people. And so. When I. When Smith Barney offered me the position, you know, they have you interview at different locations and I was gonna, I interviewed at Westwood near UCLA and then Pasadena, right? And then, um, Brea, which was closer to my parents' house.

And, um, it was interesting because, um. One office would be, give me a really great offer. And I, I didn't understand why that, that time later on I found out was because you get a bonus for hiring minorities at that time, right. Probably now as well. And then another office, um, she, the manager flat out said, I, I just don't get it.

Financially myself. But it's [: 00:05:00

So people didn't realize, like, you know, just because I don't look the part, and that was the thing in the financial industry, there aren't a lot of people that look like me. I mean, certainly, um, not so when I started, and certainly it's not so even now, uh, I think, you know, minorities make up like I. You know, we're in the teens and then to be female and minority, it's like they say we don't even track that number 'cause it's so small.

So. So that's what I meant. I mean, I don't know exactly what I was destined to be. You know, my parents pretty much typical Asian parents. You got three choices. Engineer, attorney or doctor, your choice. So I'm like, you know, I went into UCLA as bio biology and I quickly recognized that. Yeah, being a doctor was it really what I wanted was what my parents wanted.

n attorney. So I was pre-law [: 00:06:00

Jim Fuhs: That's, that's interesting Winnie. 'cause even my mother who is from South America, she was always wanting one of us, you know, to be a lawyer and none of us. None of us did that. So, sorry, mom, if you're watching that, we're not lawyers, but hey, we're, we're live on Amazon with Winnie's son. You should be happy about that.

, so how, how have you seen, [: 00:07:00

And do you, do you sense it, uh, does it, you know, what's, what's needed there to, uh, to maybe, uh, improve it even that much more?

Winnie Sun: So, it's such a great question. I mean, like, I honestly didn't, didn't even really. Think of myself as a minority female until I got into the financial space. I grew up in Los Angeles.

I was born in Los Angeles. I felt as American as they came by, right? Like my parents will tell you, they were like knocking me on the top of my head thinking I should speak. To learn to speak Chinese better and all the time. I, I basically was fighting that tooth and nail, but it wasn't until I, I got hired there that I learned the term double minority because they're like, oh, you know, the manager got a great deal hiring you 'cause you're a double minority.

ainly a positive. And, um, I [: 00:08:00

ly interesting 'cause even in: 2021

I'm so excited 'cause you're actually a working mom. And she turns to me and she goes like, oh my goodness. I had my kids before I started this industry. Having kids in this industry that's like career suicide. And then she was very rude and she turned away. I was like, whoa. So I wanted to have it all, and I was like, you know what?

. Um, and you know, I think, [: 00:09:00

And I think about our career, and I'm sure the two of you have thought this all along the way as well. You know, one thing that I've always said is. Why not me? Right? People will say like, oh, you know, you know you shouldn't do that. Or you're just a fin. You're just a financial advisor. You're just a da da.

You're just a, you know, female, you're just a mom. You're just, and I always say, well, why not me? Why can't I do that? Why can't? And so I think you have to come to a point where you decide that you are the only one that's allowed to define you. And then once you own that and you don't let anybody else's drama or definition of you come into your world, that's when the magic happens.

probably have more business. [: 00:10:00

Social media is for like, you know, like teenagers. What a waste of time. I mean, I was listening to that for years. All of a sudden now, like now everyone's like, oh, you know, every financial advisor should do social media. Well, okay, well I've had like, uh, probably 10 more years of training. So, so thank thankful for that.

You know, now they're like, oh, so smart that you did this. I, you think,

Chris Stone: and I would have to say maybe Jim, um, she is the only financial advisor that's an Amazon influencer.

Jim Fuhs: What do you think? I think so, as far as I know that that's based on our. What little we know. 'cause Amazon hides a lot of things. I, I believe that's true, Chris, but I wanna go back to what you just said, Winnie, because that's something, even now I, and I have friends, they may be watching or I'm gonna send 'em a link to the replay.

be on social media or, or I [: 00:11:00

What, what do you think is the, the problem with their approach and how are you able to kind of like. Put, put that hand up to the naysayers and say, you know what? I'm gonna do this anyway.

Winnie Sun: Absolutely. You know, so Jim, that's a good question because for years, like, especially when I first started, it was like, well, nobody's ever done that before, so we don't have a guideline for that.

We don't know what you can and cannot say. There was like a lot of gray. I think what happened was, you know, I think this is definitely a benefit from coming from a background of television over to this. I knew that there were certain things that I wanted to share, and I recognized that there were limitations, like just like marketing and whatnot.

. But you have to go through [: 00:12:00

I know exactly what I can and cannot do. It's basically this, I basically don't give, um, investment advice. Investment advice, whether I'm on CNBC or Fox Business or Live doesn't matter the platform, I don't give investment advice and I don't talk about things. I don't comment on things like cryptocurrency.

There's a lot of areas that I just won't touch. Right. And of course, because I'm a mom anyway, um, anything that I share is going to be completely acceptable. If there's a newborn in the room or a child in the room, nothing that I say is going to. Uh, be inappropriate. So I think that's the thing is once you know the guidelines and.

it was definitely much more [: 00:13:00

And then I talk to them and communicate with them regularly. On what I'm doing. So there's like no misunderstanding. So it's, it's, it's trust. I do have, you know, certain, certain privileges, uh, come with more trust and understanding. So I would say that if you are someone in our industry, or even the legal industry or the medical industry and you're interested in doing something like that, all you need to do is spend some time.

With your compliance team, you know, and just spend a week and find out what works and what doesn't work, what things you absolutely shouldn't touch, and then you're gonna find there's more things that you can talk about. Then there are not, I mean, I can spend time with Chris and Jim like all day long because I.

We're talking, people talk, and guess what? People talk is very compliant.

the regulations you got, you [: 00:14:00

And you were, you were plowing through those roadblocks in order to do. What you needed to do. And I think the one thing I, that I, and I'd love to hear, uh, about your experience on television and comparing it to what you do on live streaming, because when you talk about rules in terms of live streaming, outside of the financial stuff that were, that you, you spoke about, there really are no rules.

Like you could go live whenever you want, you can go live on all kinds of platforms, not just Amazon, but uh, just like, it's, it's ridiculous how that is just. How that, that tide is rising right now, where there really are not that many rules outside of, you know, FTC regulations and things like that. Um, but for the most part, there are no rules.

ds of regimented run of show [: 00:15:00

Mm-hmm. Um, even though broadcast is, is still, uh, television is still what you're, uh, what you do.

Winnie Sun: So, great question. Um, you know, people ask me that all the time, like, well, I, I am on, um, national TV every week, so I have a regular segment. With Fox, that's every week, uh, Fox Business every week. And then I do CNBC regularly at Yahoo Finance and other, you know, um, network television as well as like, good Day la I do that.

Um, you know, the difference between the two, um, they're, they're actually very similar, but they're different in a way in that when you do your live streaming show, it's really your show. So you can customize that content. So now my show, after it gets live streamed, then um, also goes onto nasdaq, Amazon Fire.

o customize exactly what you [: 00:16:00

Um, I would say like, one doesn't trade off the other because, uh. You know, I am actually, believe it or not, an extreme introvert. Like not an introvert like you would just a normal introvert to a point where, um, like I actually didn't speak until I was 12 years old. You know, I was like so shy and so insecure, and I worked through that personally.

But one of the things that I find really comforting is that live streaming makes you much better on television. In fact, I remember the first time I was on CNBC. And, um, I was so nervous. I went to New York. And the producer called my publicist and my publicist. So how does she do? And then I remember she said, or he or she at the time, and they said, well, you know, she looks apart, she knows her stuff, but there's something wrong with like the overall.

So I, I went through [: 00:17:00

So now I. Actually, I feel like I'm an extremely good financial advisor. I mean, outside of the Forbes Awards and the Barons Awards and those awards, I'm very grateful to be, you know, ranked by Forbes and Barons and whatnot. But you know, when I do live streaming each and every day, you'll be hard pressed to find a financial advisor who does this for a living.

ow what you're talking about [: 00:18:00

We used to, uh, fly to New York City from Los Angeles, uh, to film my show, which is co-produced by nasdaq, right? And then once Covid hit, we couldn't do that anymore. So I said, why don't we try doing live streaming? So we literally went livestream every single day with the exception of the day where we went dark for Black Lives Matter.

And, um, yeah, it was. It was an experience. When you do it every day, it's like, you know, you're like an Olympian of live streaming, but I think you all know because you know how much work goes be behind a show. But when you're like, you know, and then, then you have to script out your day each and every day.

It's, it's bananas, but it makes you really good at it.

ive streaming is just taking [: 00:19:00

You know, Jim and I went live on, uh, on Prime Day. And there was, that was two days, and I think a total of like nine hours. That's bananas. Um, over, over those two days. Right. And so, um, but I mean that's, that's different. That's more of like, uh, some, somewhat of a marathon as opposed to, um, you know, you're, you're doing sprints every day and then you've got a plan for that sprint.

Stays in advance. Um, and so you're, you're doing one, but you're working on, you know, three or four others at the same time before that's happening. And so that's a lot, that's a huge undertaking. Um, so I let, can you talk a little bit about, about Level Up and mm-hmm. And what, what that shows about and, you know.

you talk a little bit about [: 00:20:00

Sure.

started my script probably be: 11:00

I update things, I update things more, and then we usually go live at two 30. So Level Up, um, is the actual show, show that sits on, um, nasdaq, Amazon Fire, and Roku. And it's going on some other platform soon, but that's our real show. And then the Live Stream show is basically Level Up live. That's where we do, I do a daily market update pretty much daily, and then we have guests.

lso stream on, on Modern Mom [: 00:21:00

He's been with me like since he was 19 years old, like. The nicest human being, but he helps me get everything packaged up with his team as well. And then we ship that out and that goes, uh, there. So yeah, it would be really fun and probably, I always say like, you know, wherever you are on social, just find me and that's where you can catch the show.

And then now on Thursdays, I do a really fun show. With my co-host now, uh, a longtime friend of mine, you may know him as his name is Greg Dimler. He, uh, was a host of digital trends for years and as well as the, uh, the Portland Trailblazers. I mean, he's, he's a legend in TV world and so he, he and I do a really fun show on Thursdays called The Loop.

ool stuff. That show is kind [: 00:22:00

So depending on which platform works well, uh, that's what we put 'em on too. So that actually, the loop is now gonna be a, a small segment of love ups, uh, overall show.

Jim Fuhs: And, and, you know, Winnie, you have gotten so comfortable with livestream. I mean, it's hard for me. It's hard to believe the way that you. Talk and interact, but maybe it's 'cause we've gotten to know each other.

I, I find it hard to believe that you're an introvert. So I'm gonna take you at your word at Yeah.

Winnie Sun: You asked my husband tell you. It's like, uh, when it's like the camera's off, right? And he'll say like, like let's say his family's over whatever he'll say. Come out. Come out. But after a while, like all that, I gotta go in darkness and just sit there and lie there for a little bit.

And it's funny 'cause I see in my kids, see my kids are like this.

ing all this, like you said, [: 00:23:00

But like you said, it's fast moving, you know, things happen and I, and I catch, you know, 'cause I follow you, I catch things all the time. It's like you're talking about the latest on inflation or you're talking about the impact of, you know, people saying things. 'cause we know some, so many times the markets are really triggered by emotion because of what somebody said.

And it's not always based on, on facts. And you, you do a great job of, of cutting, cutting through all that stuff. Um, what do you think is one of the things that people, um. Need to, I guess, think about when it comes to, uh, like live streaming as a business, as an entrepreneur, you think that more need to do it and get themselves out there?

business. I. But if you need [: 00:24:00

Then it says that you're closed, so you save a lot of time, the door is closed, right?

Chris Stone: So let's see what you did there.

Winnie Sun: Um, but if, you know, if you want to be good at. Speaking to your clients, you know, me reaching new audience, finding that next potential client. Then I think social media in general is a non-negotiable 'cause social media is just communication.

And then I think live streaming is so good because it gives you a better sense of self-awareness of your weaknesses and your strengths, and it continues to challenge you. It keeps you on your game. It really does. Regardless of what industry you are at. Um, like we know, like, right? I mean, Jim, like you and I, we, you and I talked about this so many times.

I'm like, oh my goodness, I [: 00:25:00

I actually spent a whole afternoon with Chris and Jim, and, and maybe some of you would want that too. And I'm guessing many of you would want that. So we have to earn that, right? And in order to do that, you gotta practice a lot. People always say, wow, Whitney, you're like a natural on television. I. Seven years in the making.

Natural.

Chris Stone: That's right. Right. Podcasters, live streamers, uh, everyone gets stuck and they, and even before they do their first show and they just, um, and I always tell people, you know, do your first show because your second one's gonna be better. And your third one's gonna be better than that, and you've got to put those reps in.

be great and you can expect [: 00:26:00

You know, a lot, not a lot of people, um, understand that there's a, there was a lot of hard work involved in, in what you, what you do, and it, and most people, unfortunately, aren't willing to do the hard work that it's necessary, that's necessary to be successful. And I don't mean just financially successful.

you, and you talked about it [: 00:27:00

Winnie Sun: Uh, 12, 9 7, uh, are my, my kiddos. So right now I'm actually, I, I'm sure you can senses, but I'm actually more stressed out now than ever, um, because my kids are about to start school in three weeks and, you know, a parent with little ones going to school, COVID is.

Chris Stone: Oh yeah. Yeah, we're trying to just, and you're about to have a teenager.

, isn't really tall, but not [: 00:28:00

But my, my 12 year old's as tall as me already. I'm like. What just happened. It's crazy.

Jim Fuhs: So, so Winnie, um, what do, what do you think, uh, for someone that does decide to listen to you and does de decide to start live streaming, what are some tips you would give them to, to get started? I mean, I love the fact that you shared that, you know, 'cause I don't think Chris and I would've ever thought that Winnie's son was nervous about.

Live streaming and here you were going on Facebook in a sense to practice getting comfortable about that. And I think that in and of itself is a great thing to do, right? If you're, you know, get a, a private Facebook group and just practice in there. Then start maybe going on your profile, but what are some other things that you think people could do to get ready, uh, to start their own live stream to help their business?

they, they've made a lot of [: 00:29:00

He's so good. He actually created a video on how you should create videos. But basically what I, I do with my kids, because obviously they're all very shy, right? Um, how do I get them outta their own skin was basically stick up an iPad. Put it on, uh, FaceTime and so they could see themselves and we would just record and record and record and then they would watch themselves.

And I think that's the best thing that you can do as a professional as well, is you gotta force yourself to watch yourself. I hate watching myself. Curtis will tell you since he started working with me, he's probably. Gotten me to watch my own videos, maybe less than five times. I just, I can't stand my voice.

n someone else to coach you. [: 00:30:00

'cause you need that self-awareness when you go on video. Then once you do that, you start to learn from people who do it very well. I remember, uh, my publicist who I have now, who she's gonna be my publicist for life, she was incredible. I think when I first started working with her, um, she told me to watch certain, um, television.

I think it was like. There's a few big, um, anchors on television, CNN, like A, B, C, whatever. And she, I think, um, Brian Williams was one of 'em. She would have me watch and I would watch Oprah Winfrey and I would watch how they spoke and what they did, and that's how I got better too. And then once I saw them, I would then go back to practice.

ssed out and you're worried, [: 00:31:00

He says it's good 'cause. 'cause I used to take him with me to Sam C in New York to film. 'cause I get all nervous. He's like, yeah, you're nervous 'cause you care. And when you care, that means you're gonna do the best that you can. So even now, like before I came on here with Jim and Chris, honestly I was like, like, okay, I'm hoping like I don't mess everything up.

I still care. And so you gotta keep practicing, but never feel like you know, you know everything and keep on learning from other people who you admire, but then a good portion of your time should be spent on research. So I actually research people that are not in my industry. Obviously, not a lot of people in my industry do what I do, but I look at other people who I admire and, and I find out, oh, like for example, before we started right now, I texted Curtis, my creative director.

And then you make sure then, [: 00:32:00

So. A lot of people say like, oh, Winnie, how do you get, how do you, you get me on CNBC? Can you get me on Forbes and can you get me on, you know, um, Yahoo Finance or like Wall Street Journal or get me an oped. I'm like, the thing, the thing is like, you can't ask for those opportunities. It's best when they come and ask for you.

And that was key is was like once I started doing live streaming all the time and I started getting much more comfortable, the opportunity started to come.

Jim Fuhs: I think that's so true, Winnie. I think even Chris and I have been, uh, humbled and amazed at the fact that once we started doing this Amazon show and people started hearing about it, we get asked like, Hey, would you come on and talk about Amazon?

's what we would call earned [: 00:33:00

You gotta pay for it. That's something too I would tell people to stay away from. Yeah. Pay to play. Pay to play.

Winnie Sun: But, okay. But I need to, I need to interrupt you here for just one second though, Jim, because I'm gonna say, if you have a show, you definitely should get Jim and Chris on your show to talk about Amazon Life.

And I, I say this sincerely because they are not only so good at Amazon Live, but they're sincerely incredible teachers and very generous educators. And I know I'm pushing Jim and Chris to do a whole. Course and everything on this, but

Jim Fuhs: it's coming by the way. It's coming best

Winnie Sun: of the best. Yeah. I mean, keep 'em on their radar.

Make sure you find out when that course is coming out because it, it will be worth absolutely everything. I'm, I'm just gonna tell you that. I'm just gonna put it out there and I don't say that by everything, but these two human beings are like, great, great human beings. Like, like what you see right now.

ven better in person. Right? [: 00:34:00

Chris Stone: thank you. Wow. Wow. Thank you so much. It's true though. Um, yeah. Thank you. You know, I enjoyed this with you. You know, so the show's about you now, Winnie, um,

know she's, she's gonna make us speechless.

Jim Fuhs: Right? We don't know what to say now.

Chris Stone: Right? Exactly. You're trying to make, you're trying to make my, uh, my camera and, and turn when I turn red, I'm gonna, I wanna, what camera's gonna do?

Winnie Sun: Yeah.

Chris Stone: You talked about, um, going stress, getting stressed before you go live and, um, and the person you spoke to said, that's good.

That means you care. I also think I. In a lot of ways, if you're going to get better at something, you have to go through a, a if, if everything's easy, you're not going to get better. Um, I used to, I tell the story about, uh, you know, when I, when I was working at Sony, I had certain bosses and they would give me evaluations, and the evaluations would be like, oh, everything's great, you know, uh, good job.

Here's your bonus. [: 00:35:00

They're, they're rebuilding. And, uh, then you'll be, you go through training and I think when you get stressed, even the brain, it's, it's, it's very much like that is when you go through something that, where it's a deadline or, or like you're talking about any stress from, from a live streaming situation.

You've got to go through it when you hit that red button and you know it's going out into the world, right? There is just something about that, that, uh, you just have to go, we're doing it right now in front of, you know, thousands or tens of thousands of people and I don't think about it. Right. Because if I really thought about it, I might start freaking out a little bit, you know?

at's good, right? I mean, so [: 00:36:00

I. Um, and show someone else that, I know that's a, that's a vulnerable kind of thing for you, but I think if people saw that, they're like, well, if that's Winnie's Son's first video, I could do a first video. Maybe I don't, yeah.

Winnie Sun: It was really bad. So, yeah, actually that would be a great exercise. I'll have to curse about that.

It, it's so true. You know, um, I mean. You're never gonna be happy with yourself. I mean, I even look at videos from 12 months before, 12 weeks before I'm like, Ugh. Like I did a, I did my stream, uh, last week with Greg and I interviewed, um, one of my best friends, you know, he's got, uh, he just passed a billion views on YouTube.

You know, and I was like, I [: 00:37:00

Smith Barney told me this, and I love this and I will repeat this all day long. You know you're not doing brain surgery, right? If you make a mistake, you can fix the mistake most, in most cases. So just try and then keep trying and then I. And, and more importantly, the earlier you try, the better. So if you're watching this, maybe you're someone younger, maybe you're, um, you know, gen Z or maybe even younger than that, like my little kids, right?

n the island somewhere, like [: 00:38:00

'cause they'll be like, you know,

Jim Fuhs: with our red stapler. Yeah,

Winnie Sun: yeah, yeah, that's right. And they'll have a little easy button right there. 'cause things will just come in. It, it'll be, it'll be really great. But you wanna, if you're thinking about it or you've thought about it, there's gonna be a million reasons why you shouldn't do it.

And you only need one reason why you should do it. And that's, this is what I tell myself each and every day. My goal each and every day is to reach my full potential that I feel good, that I, I gave it an all to, to reach my full potential, whatever that may be. Right. If you, if you watch the Lego cartoons like I do with my kids, yeah.

ing that'll be in the future.[: 00:39:00

Um, it'll just be that next chapter. Another thing that you try and the. About, I know what the two of you do and what I try to follow you and do too is I try to keep up and at least try different platforms, at least a little bit to say that you've exposure. I think that's critical because to have that sense of worth only, you can define your worth, and I think you have to at some point decide, get rid of the omes or negative people in your life.

But most important, get rid of the negative voice in your mind. That's keeping you from trying because nobody's keeping you from trying except you. And these platforms are generally free, so not sure why you wouldn't try it unless, like you said, you know, maybe you just have, you know, you're just so busy and you got so much money that, and so much business and so many clients coming outta your ears that you really don't want, you want like to reduce your cls.

No.

hrases, um, that I'm sure he [: 00:40:00

There's no in between, right? Everybody just wants, you know, today was just a, this day, now it you, did you move forward? Did you move backward? And lots of times that's forward momentum is not, is is a little bit left or a little bit right? Right. As long as you're moving in that direction, um, that's, that's where you need to be.

And I think that's, I think that's great advice for, uh, for literally everyone. Because that, that's gonna change that mindset, that's gonna keep that mind junk out of your head that says you're not good enough, or you're comparing yourself to someone else. Like all that stuff that, listen, we're all guilty of, but we all have to keep reminding ourselves like that, like I did.

I reach my full potential today. I think that's fantastic.

mething too that I think as, [: 00:41:00

You know, you're not gonna be perfect. You know, as I, I also got this from a, a conference I was at a couple years ago with my business coach, Kelly Roach. The p and perfection is poison. And you know, so sometimes even with these YouTubers, they spend all this time trying to make the perfect video, right?

That's the beauty of live streaming. We're gonna make mistakes, but this is the real us. All three of us are real. We're in person. If we mess up, that's okay. We're gonna laugh at it and keep going on. And I think that that's what is so, uh, so critical that people need to think about is like, you know, quit trying to be perfect.

if anything, I always, I, I [: 00:42:00

And how do you prevent that, put processes in place to try to prevent that from happening again? It's not to say it won't. At least if you've taken action, you can try to prevent, you know, it's kinda like things like setting alarms. Like if you're not getting up early and it's like, well, my alarm didn't go off well then have a backup alarm.

You know, just, just silly things like that, I guess.

Winnie Sun: Being a Marine that's like, you make a mistake. That's, that's definitely life or death, but like live streaming is not life or death. So, you know, keep that in perspective. Like, we're not doing brain surgery. Life is gonna be okay tomorrow, the sun will still come up and it'll still go down.

uch about yourself. I think, [: 00:43:00

It's incredible the opportunities that will come to you if you believe in yourself of that ability to do so. And then like what Jim and Chris said too, it's like training that muscle. You gotta be, you gotta be on it. And the more you can do, yeah, I mean, sure you'll get a little bit more white hair, but you.

Chris Stone: So Winnie, um, I know, uh, we talked about this earlier, the book, um, the, the Ross brand book that you are, um, you are a, uh, a contributor to in fact, um, chapter 78 for those who, this is the physical copy, although it is also available on, uh, on Amazon. Let me turn it the right way. Um, also available on Amazon.

rt of, uh, of the prediction [: 00:44:00

Virtual conference, and I just, I got a lot out of your, um, your talk, but I mean, there was just so many great people that were a part of that thing. Mm-hmm. And as a live streamer and monetization. Mm-hmm. Um, is there anything that you can, can touch on there? Yeah,

Winnie Sun: I, I definitely think so. I think when, when.

t brands where it be held in [: 00:45:00

And, um, you know, this gives you a medium to share your, your story. A platform to do so. But it's important because not only do you wanna create good content, but of course you have to build audience and. It's, it's so powerful as the two of you know, is to have that platform. So you can bring other experts in, you can do collaborations like that.

You know, we, you can, you can reach so many more people, but if you don't do live streaming, then basically, um, you're fighting really hard to get people to pay attention to you. And I always say in business, right? If, if you are not out there, then it says that I'm not interested in doing business with you.

till out there for people to [: 00:46:00

We've got. You know, we got all this stuff out there that's always active every single week. There's new content coming out every single week, so you're gonna be top of mind when someone's interested. I mean, proof, I'll give you some proof. Like this process during Covid, I, um, you know, could have been very, very difficult because typically relationships like ours when you're dealing with very wealthy individuals is something you do one-on-one.

But through this process, because of live streaming, because it's the comfort of the key. In front of the camera and video. This is actually going to hopefully be one of the years that we actually bring on more new clients this year than in, in maybe in the last 20 years. I don't even know at this point.

this Amazon Live show would, [: 00:47:00

And if you don't exist, then they can't do business with you. So you gotta find a way to continue to tell your story. And the more you can share, the more they get to know you. Just like, you know, we're getting our quality time together, but people are also, people who are watching are starting to get to know us.

I think, right?

Chris Stone: Yeah. It's one thing to, it's one thing to Google you, um, you know, to Google my name and find out I'm a jerk. It's, it's another thing if they Google my name and they find nothing. Yeah. If they find nothing. It's worse, you know? So especially if I'm, you know, I'm representing some sort of business or some sort of brand.

ype in Winnie Sun on Google. [: 00:48:00

Yeah. And it's just going to get you out there and found, and you're gonna, you have a better chance of getting business now.

Jim Fuhs: Now, Wendy, do you turn any of your shows into podcast or they, they strictly stay as live streams?

Winnie Sun: So, um, yeah, Chris, we did, I we're supposed to, we're supposed to be pulling the audio and then making the podcasts, but lately we've been so busy.

'cause obviously the volume right. Of the content. So I think we're a little behind on that. But typically, yes, we do. We have, I think we have,

Chris Stone: we get behind too. Yeah.

Winnie Sun: Do you Well, we, a little bit, yeah. It happens, but you know, like, it's okay. We don't sweat the little stuff. It's right. But yeah, but we do. Yeah, that's a good question.

y, I guess with software you [: 00:49:00

And I, I was think, I think if you're gonna do this, you're thinking about going live streaming, find a buddy, find it, Chris and Jim.

Jim Fuhs: We'll have to make a new shirt, Chris, just, just for, uh,

Chris Stone: there we go. There we go. That's a, that's a good deal. Excellent. I. Winnie, we, um, we don't want to take up too much of your time. I'm sure you have live streams and broadcasts and all kinds of things, uh, stacked, uh, stacked in your day. I can't believe, uh, you know, that you're here on our show.

he time. I know, uh, here on [: 00:50:00

There's a, there's all kinds of stuff. So you're already creating demand just, just by being here with us. We, we got to hang out, but just like it, it proved your point. Right. You, you went live here and now there's already pent up demand for you to go live yourself on your channel, Winnie. So that's exciting.

Well

Winnie Sun: send me a direct message. Tell me what I should do live on. Um, and I would, I would love to get your feedback and, um, you know, the really fun thing about like your show as long as well as my show is like, what I love about live versus just traditional television is that we actually get to talk to each other.

So I would love to find out what you would love in a show and let's, you know, let's make it happen.

Chris Stone: Yeah, but

u like they're, they're just [: 00:51:00

Jim Fuhs: Well, we wish you could come out to Lyman next week. We could all. Meetup will be Jessica's, I know, know Jessica. Jessica, yes.

Winnie Sun: Yeah, I know. And I heard she gives out the best swag.

Jim Fuhs: Yes, that's what I've heard. So, so you, we'll have to get you out there. One of these years, Winnie, I think. I think it's, uh, a day is coming.

Uh, maybe when your kids are a little older too, but, uh, but I know you're always traveling Winnie, so what, what is the times that your shows are at so people can catch 'em on some of the other non-Amazon networks?

Winnie Sun: Sure. So it's pretty much every day, uh, two 30 Pacific or five 30 Eastern, depending where you're joining from.

Um, and, you know, if you don't catch it live, you can always catch it on a replay. I will say live is a lot more fun because I can see your comments and I oftentimes will quote you, um, as part of our show. So we, we love to see you there. Um, but you know, I think that's the thing is, uh, after having gone every single day.

Same type of thing. I will [: 00:52:00

And then turn on that little notification bell and maybe that will just surprise you. Don't do that.

Jim Fuhs: And don't forget, Wednesdays at 2:00 PM Eastern. If you are a Twitter person, the Winnie Sun Tweet chat. That's always a lot of fun. I do my best to get there when, uh, not getting pulled away, doing other things, but it's definitely on my calendar every week.

Winnie Sun: Thank you. So the fun fact on that is that it's the biggest business. We chat on social media. We have at 150 million impressions per week. And as of March, I gotta check the numbers now, but as of March of this year, we passed hashtag Winnie Sun passed the 25 billion mark. Wow. So that was kind of fun.

Mm-hmm.

Jim Fuhs: Billion [: 00:53:00

Winnie Sun: B with a boo.

Jim Fuhs: And see, and wow. So Chris, you're always asking me about Twitter chess now. Now, you know. Now

Winnie Sun: I know. Now you're have now I to come. Misa. You know what? Yeah. I always say it's the nicest people on social media. I mean, obviously Jim's there, so you, so this is proof of that, but it's literally the nicest people on social media on our chat.

We don't have any minis. So you come, you come as like you can come and just hang out and we'll, like, you'll leave as a friend. We'll take good care of you.

Chris Stone: Absolutely. Awesome. This has been amazing. Thanks so much, uh, for, for joining us. I know that there are tons of people here, uh, on Amazon and the other tubes who decided not to come over to, to Amazon, um, that feel like, um, you know, they're just hanging out with.

ear. Thanks for listening to [: 00:54:00

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