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Episode 67

Write to Win! : Erin Lebacqz On Creating Authentic Words That Work

Ever notice how some people's content just makes you want to throw money at them while yours gets crickets? Yeah, we feel that too.  This one’s for you! 

Writing wizard Erin Lebacqz stops by to save us from ourselves. With 25 years of making words work for clients (including the bigwigs at VISA), she's got the antidote to your "why-doesn't-anyone-read-my-stuff" blues.


We are huge fans of Erin, and she breaks down her High-Value Writing approach that'll turn your robot-sounding AI drafts into content that actually sounds like a human wrote it. (Revolutionary concept, right?)


No boring grammar lessons here—just straight talk about getting your message to stick in people's brains and wallets. She's helped everyone from corporate suits to college students stop writing like they're filing tax returns and start writing stuff people actually want to read.


Watch now and finally learn how to write words that make people do things besides yawn or swipe by. Your future bank account will high-five you for it!


🔗 **Engage with Erin Lebacqz**

✅  Website: https://www.highvaluewriting.com/  

✅  LinkedIn: https://www.linkedin.com/in/erinlebacqz/ 

✅  YouTube: https://www.youtube.com/@HighValueWriting 

✅  instagram: https://www.instagram.com/highvaluewriting 

✅  Facebook: https://www.facebook.com/HVWriting 



➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 


➡️We use eCamm Live To Broadcast Our Show! : https://eCamm.CastAhead.net  Record, stream, and create at professional-grade without hiring a team—the Mac-exclusive platform that puts broadcast-level production at your fingertips with elite support and a tremendous community eager to serve.  


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DISCLAIMER: All opinions are ours. Some links are affiliate links, meaning if you buy something through a qualifying link, we might make a small commission at no additional cost to you. As Amazon Associates, we earn from qualifying purchases.


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About the Podcast

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About your hosts

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Chris Stone

I am driven to help inspiring brands and motivated entrepreneurs share their stories and maximize their missions via the power of podcasting, live streaming and digital marketing.

I founded Cast Ahead after the success of my own co-hosted podcasts changed my life. I receive great joy seeing others achieve their own financial, physical and spiritual success. Whether your business or passion is Commercial Real Estate or Pest Control – Motivational Speaking or Dungeons & Dragons: I’m driven by seeing you acquire the success in your business and/or passion project.

I truly believe that everyone deserves to be heard by using their own voice in their own way.

My goal is to be a team member with passionate entrepreneurs & ambitious businesses by integrating podcasting and/or live streaming into their business goals, educate their customers in a creative way – which will in turn attract more listeners, viewers & customers.

I’ve worked with numerous companies, corporate brands & regional startups to not only drive their podcasts into Apple Podcasts charts – but garnered multiple viable leads for these partners via podcasting & livestreaming that resulted in incremental revenue for their companies.

I have a long-standing history with audio & music in particular, having started my career at Sony Music in the 90’s before deciding to Cast Ahead into the future. I can’t wait for the world to hear your story!
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Jim Fuhs

Marketing the Marine Corps Way | Virtual Event Producer | Livestreamer | Podcaster | Speaker | Amazon Live Influencer | Digital Marketing Consultant

Marine Corps Leadership fuses with Marketing. 20 plus years of highly successful leadership experience as a Marine Corps Officer and bringing that to bear in the ever-changing world of Marketing and Technology.

As Marines, we learn to adapt and overcome, I bring this mindset to businesses to help achieve victories in the boardroom and in the marketplace.

The Marine Corps 5 paragraph order process (SMEAC) helps businesses produce results.

✅ Situation – What problem needs to solved
✅ Mission – goals, vision, and destination for businesses and organizations
✅ Execution – strategic and tactical plans needed to be implemented for success
✅ Administration & Logistics – The resources consisting of people, programs, and funding to support execution
✅ Command & Signal – The key people that need to communicate and make decisions and take actions to move the plan forward

WHAT I OFFER FOR BUSINESSES:

❇️ Consulting – Using the Marine Corps Planning Process outlined above
❇️ Workshops – Provide training on the latest in digital marketing
❇️ Speaking – Expert speaker on a variety of social media topics
❇️ Virtual Event Production - Our team produces live events that create engagement, networking, and sponsorship opportunities for businesses and organizations
❇️ Remote LiveStream Production – Livestreaming production on a variety of platforms and a repurposing plan to go along with it.

▶️ Live Wednesdays on The Tim and Jim Show on YouTube
▶️ Follow on Twitter @fuhsionmktg and chat on #TwitterSmarter on Thursdays
▶️ Watch on Amazon Live on Dealcasters Live
▶️ Learn to live stream via the Launch Your Live podcast