Episode 7

Judi Fox - How To Rock Your Video



Judi Fox launched "LinkedIn Business Accelerator" - so everyone can "LinkedIn Like A Fox" because Judi knows first hand how building a strong network and positioning yourself online to receive opportunities can literally change everything in life and business. It changed hers!

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Full Episode Transcript:

Judi Fox - How To Rock Your Video

Jim Fuhs: What’s keeping you from making an impact with video? Are you bringing the energy? How about getting more sales? Or even a job?

Chris Stone: On this episode of Dealcasters, LinkedIn expert Judi Fox takes the stage, grabs the hot mic – and lays out her pillars of how to Rock Your Videos that deliver results.

Jim Fuhs: You don’t want to miss this one! #foxrocks right now!

Jim Fuhs: So let's introduce the one, the only amazing Judi Fox.

That's right. That's right. There we go.

Judi Fox: We've been put them on top of the LinkedIn hat. So I could say I was LinkedIn like a Fox when I went to conferences. Wow.

Jim Fuhs: That was that's

Judi Fox: very, it's about being memorable. Yes. Love it.

Jim Fuhs: Judi. I know you've been busy. You're raising your son and a puppy as well.

I don't know. Who's working

Judi Fox: the puppy at the moment.

Jim Fuhs: Yeah. And and you continue to use video. You're doing a lot, even on Tik TOK now.

Judi Fox: We did get started on tic-tac. I dipped my toe in it because I think it is a powerful place, but I definitely have not gone all the way in the deep end of tech talk, but it is it's tempting.

It's tempting to dive all the way into the tic-tac.

Jim Fuhs: Wow. Yeah. I have not done that yet. Every once in a while, like they started to talk about tick-tock shopping, so maybe that's a place that wow.

Judi Fox: Seen people blow up on tech, talk with Amazon links to be able to say, this is what I bought. So yes. I actually see the power of that because I had him, I had a video go to half a million views on Tik TOK over 10,000 likes, 10,000 people saw my backyard and everything that I purchased for my backyard, because it was a before and after.

And so I got so many questions. Where did you buy your lights? Where did you buy your couch? Where did you get those cushions? Where did you get that? Everything. So it was. It honestly is a powerful place we joke around, but it's Tik TOK made me buy it. Yeah.

Chris Stone: So also when people were asking you about all that stuff, it was just replies to that video.

And you were just replying with your Amazon associates or your affiliate link

Judi Fox: and yeah, you guys have to show me how to do that.

Chris Stone: Don't sleep on that money, Judi. Oh,

Judi Fox: no. I need to get ahold of both of you and you show me, can I just say how such a new buyer I am at trying to figure that out? I tried to. I tried to fill that out and I had no idea how to do it.

We can definitely got lost. I was like, please, I buy

Jim Fuhs: a million of these. We had was that our first or second show, Chris, where we had someone after listening actually said, I'm buying the gear I need and I'm starting a podcast. That's amazing. And that's what we love about. What we're doing on this show really is that we're helping people.

And that's why we brought you on today, Judi, because you can help people create video that rocks

Judi Fox: and behind the scenes, I also really like searching out what I think is the best gear. If I had to. Pat myself on the back. I don't like buying crappy stuff. Message.

Jim Fuhs: Absolutely. I think that, and I, you know what that's so I think that's such an important statement.

And in fact, we talk about it. People always talk about cost when it comes to gear, I say, it's an investment. So I think you're right on it's right. If you have to save your money to get that right piece of gear, instead of getting, like you said, crap,

Judi Fox: Or having to buy it multiple times over and over, because you bought something that didn't actually serve the whole purpose you really needed it to.

Jim Fuhs: So Judi, what got you started in doing video? Cause when you look at your background, right? Chemical engineer, business consultant and really were involved in stuff that seemed like to have nothing to do with video. How did that happen?

Judi Fox: Two starts to video really started with two things.

I joined Toastmasters and I wanted to document. My talks are not from a place of anyone else seeing it, but from a place of, I want to improve being a public speaker. So I filmed these TA Toastmasters presentations, humor, speech, and all the different challenges they give you to craft talks for Toastmasters.

Started recording them. And I put a few of them out on line on YouTube. And one, I think, is it like 20,000 views that people have watched? One of my Toastmaster talks and they watch it all the way through. It's got a really good, I don't know, dwell what. Ever the terms, I don't even do YouTube. So the point is people are watching this YouTube video of me and my pajamas on stage giving a speech.

And I guess that kind of describes me. I was willing to do it back in 2008 and post a video online and just thought that's what you use YouTube for. If you want to share your video with your friends or your family, you put it on YouTube. That's not like YouTube is, are now. The second reason I got started and what really led up to finally posting videos on LinkedIn was because I started filming a video every day, as Jim said, and I was filming it mostly because that felt like the safest way to document my life by safest.

I meant I went through a really tough time in my life and I felt like pointing a camera at myself. Nothing. I could never, how do I say this? Oh gosh. I'm about to say something sensitive. Is that okay? Yeah, but basically when you go through having to go to court to deal with custody, and I know that there's many people out there who have had to go through that, whether it's a, just needing to deal with paperwork and to people that can't quite agree on the agreements.

And that is fine at the end of the day, though. Drilled in me that whatever you put in writing can be used for or against you anytime in life. And I think it really drove that home because as I experienced that situation, I had text messages. I had emails being written. Read verbally, read out to an entire courtroom full of people that I never was hoping could ever hear what I texted about needing to go to target, to buy diapers or any kind of random text message.

It wasn't about what was said in them. I do have primary custody of my child. Everything is fine. We're all settled. That was over six years ago, but six or seven. Oh my goodness. Granted, seven years ago, I'm going to stop. The point is seven years ago. That happened, but I then felt like nobody can really twist what you say on video.

You can take statements out of context, in an email, one sentence in an email, if you are sarcastic, or if you're being silly, it can be read wrong. We all know that we know we read the news one sentence and granted can that happen on video? Yes, but here's the thing you can then say, we need to see the whole clip, whereas it feels like in writing, it just felt unsafe at the time.

So that forced me good or bad to think about. What I'd like to just document my life with my son and I'm raising him. And I just started pointing the camera at myself to document a moment a day. That's all that it was based off of the one second app. There's an app out there that inspires you, or it's supposed to inspire you to fill me one second video of one second of every day of your life.

And then at the end of the year, it compiles into a one year long video and there you go. So that is what started the whole thing. And that's why I have four years of one second, ten second videos. That I found of my life.

Chris Stone: So you took these one second videos from, and use this app to do that. Those didn't make their way to LinkedIn, right?

They have now.

Judi Fox: Oh, they have, now I've filmed. I ended up. Deciding to share a one minute of some of those concerns. I thought it was, I don't remember when I compiled it, but I definitely did take a moment after I learned more things about video editing. I learned how I could make my own video was set to music and my son's voice and my voice and kind of put it together.

And I was very. Proud of my one-minute video. I should put it out there more, but I did post it once on LinkedIn and got probably like 10,000 views, but it's it just meant something to me. Yeah. That's

Chris Stone: fantastic. And it's so very personal obviously. And, but LinkedIn, at least back when you were doing these one second video, six, seven years ago, or whatever LinkedIn was at the time, wasn't where it's at.

In terms of the video, but also was very different platform, six or seven years ago than it is now in terms of how people treat it, more for, business and put on your nice suit and tie. And, but now it's completely different and people are sharing and being more vulnerable and being more transparent.

So when you work with people with. With LinkedIn video, do you try to help them be a lot more transparent and vulnerable in their videos?

Judi Fox: Yes and no. I think we think that we need to go all the way over here and open up a whole case of our lives. What I did with that video was I used that video as part of a story to share about why I left a job.

I left a job because I actually. That's that video didn't actually match the re like it matched the story of why I left my job because I left a job because I actually wanted to spend more time with my son. And I also saw the impact that a toxic workplace was causing on me and my son. And the environment it was causing at home to be in a toxic work environment.

So I did turn it into a quote unquote professional post. So what I tell people is we're not there just to see a Facebook video of you or a picture of you and your kid. Like it's not. That is why people say this isn't Facebook, but if you are able to take any image of your whole life or any story, any video, and you put some type of transformation, lesson learned something that goes with it.

Then we're here for your career. We're here for your journey. We're here for what you learned from all the moments in your life. And I think that's how the platform and I think about your content. So if somebody works with me, I'm not trying to get them to open up Pandora's box and to see what comes out and be vulnerable and be authentic.

Almost. You need one degree of a little bit of your personality. We don't, if you don't want to show all of it, don't we just need, like what we need you to just be a little bit regular. Like a little, like one top, one top button. Your smile can be authentic. That's it. We just need that.

We need some expression, we need some movement, but I don't hello and welcome to my video today. We don't want that, but I think if that's all that I tell people, the reason why for years, without ever seeing the light of day. Four years of video, they matter because I got super comfortable shoving a camera in my face, and that was the transformation.

Chris Stone: That's it? I think a lot of people, a part of their hesitation with doing anything, not just a LinkedIn video and setting up their profile there, but if you're wanting to create a YouTube. Channel. If you're wanting to do a podcast, you're wanting to do a live show on Amazon. You've got to get in the reps.

You've got to do that first one, your second, one's going to be better than that. First one is going to, you're going to get to the third one and eventually, you're not going to be doing, 300,001 second videos and cobbling them together with DaVinci resolve or whatever software you're using.

For your video, but why not have that goal and start with that first one and just power through it. And do you ever go back Judi to your very first video and watch that video and say

Judi Fox: scrolling back to it today to show somebody?

Chris Stone: Yeah. Isn't it wild to see how far you've come?

Judi Fox: From that, it's not only scrolling back to the first video on LinkedIn, but even just the first video I ever posted online ever anywhere.

I think that is important because we talk about it. But I think it's still hard because people get so much advice and they get so overwhelmed that their first videos have to be perfect or that the world has moved on. And now the level of entry into LinkedIn or into video or into YouTube is high. Like I might scroll all the way back to, I don't know. I know I've scrolled back or I've seen Sean canal and Benji, Travis, their first videos. They point that out all the time, by the way, go look at our first videos and then they re posted their first videos. And then we sometimes say, and I will challenge anyone listening.

I've heard this well, that was back then. You could do that back then. And I think the reason why I probably say it's powerful for people to still do that today and show it happening today. So I feel like I'm a little bit of showing it happening today because. Some people might say, wait, you just came out of nowhere.

I started posting videos March of 2018. But even you getting started today, making quote unquote raw, rough, not perfect videos, awkward on camera. Very uncertain, nervous. Film feeling like you stumble over your words, like all those things that happen. It is truly, I am a story of, I didn't post all those videos, but I still just taking them.

You just start taking them. It's crazy the transformation that happened. And if it can, I feel like truly, and I don't mean to be like a little bit, if it can happen to me, it can happen to you, but that is a rep that over and over, you cannot help, but get better.

Jim Fuhs: I think that's so true. And I think the other thing Judi, is that, it's, like you said, I've gone back and watched the first episode of the Tim and Jim show as an example.

And it is funny to see how far we've come. And even sometimes watching the intro video that. That Chris put together for us on the Tim and Jim show. It's it used to be like, so having the cans on and now, and I was sitting in a chair and now I stand up all these different things and and I think that's the whole thing, I think. To your point. I think that everyone can be that it doesn't matter if it was 10 years ago or today that you do your first video. The biggest thing is we're all at different points in the journey. And don't try to compare yourself and say, Oh I could never be like Judi Fox or I could be, but you know what?

You're right. You can't be like Judi Fox you're you. And that's what I think the thing that people have to get over is be yourself. And don't try to be someone else you can learn from people like you like Chris, but ultimately be yourself. And I think I love the idea because I still struggle. And maybe this is something you can help us with.

Judi, I still struggle like with the short form video content. Cause I feel like, I don't know, maybe I'm too long-winded Chris probably would say

Chris Stone: that's the,

Judi Fox: I think the easiest thing I tell people for getting short form content out of themselves is start by doing a Gary V model where you take the long form of us on camera right now.

And you take a clip of yourself, just saying what you just said, that you struggle with short form content and you make a post on LinkedIn that says, do you also, do you struggle with short form content? And then you write out a post that literally asks that question, your video that goes with it is exactly what you just said.

And you then say here's what I'm going to try to do. I'm going to follow so you can claim the Gary Vaynerchuk with Judi edits on it and then you just go down from there, you just share a little bit of tips about what you're going to do, and if you're going to keep trying it. But yeah,

Chris Stone: I bring up a great point.

It's I think a lot of people think when they want to do these videos and they're by themselves and they've got their phone, that it's a very singular. Personal thing. And you're T you're not talking about that. You're saying I'm going to invite other people along with me on my journey.

I'm going to post this video and I'm going to be asking them questions. I'm going to be pulling them in. And it does two things. It involves other people. So you're going to get more activity. But you're getting that feedback. And I think, as podcasters do this all the time, they're like, I don't hear anything.

I record it. And then I just send it out and I'm not hearing anything well, Are you asking for that? Are you creating and content that would compel people to interact with you? And I think that's really key. What you say is don't just fire up a video and talk about yourself all the time.

You talk about yourself, but try to have other people identify with what you're doing and invite them along for the ride. And then you're going to get that interaction. Yeah, and you're going to get half a million views on Tik TOK. We do

Jim Fuhs: have a question from Jeff C that I think is pretty interesting because it goes back to what you were talking about earlier.

Is there still space for people just to get started using LinkedIn live, or is it saturated in your opinion?

Judi Fox: It is not saturated. Just I think somebody would say it's not saturated for anyone on video. Have there's a craving for. Voices that we're going to love. And I think we still don't know who we're going to love next.

And I think the ability to get on any channel is available. What I would say about LinkedIn video is if you have access, cause you have to have access. So that kind of, you got to apply, keep your application short and simple and make it clear that you know how to do video and that you're going to say normal things.

That's pretty much the barrier of entry. They just want safe people to be on video. So thank you, Jeff, for the question. So I think LinkedIn live, I just did a live stream today and I think it did really well on LinkedIn and it. I think again, it's really deeper conversations that happen on live stream.

I feel like I'm talking to Jeff right now. Jeff, I am looking you in your eyes. I feel like I know

Jim Fuhs: he's there. People will spend. Hours trying to make a five minute video. Perfect.

Chris Stone: Just let it go.

Jim Fuhs: What are your thoughts

Judi Fox: on that is how people are going to work with, if you are somebody that has a business where somebody is going to have to work with you, they're going to have to talk to you at some point to work with you.

Then live video is powerful. I will just. Flat out, because I know that after I do a live video, after I interact with somebody, it's going to be the same way. When they get on a zoom call with me, I'm going to be whatever Judi Fox and I'm going to have my same energy. And I have a bit, I know who I am.

And if you like getting advice, the way that I tend to give it, it's I don't know how to explain it, but it's like a little bit of, I've been told us a little bit of a hard fist, but it's soft and fluffy and it's got, but like I punched Pete I'm like, Hey, you have to do wake up. Let's go.

Because if you're going to make business happen on LinkedIn, you all the things we're talking about, they lead up to getting business. And business is a bit of a, how do I say this? There are certain things you do, right? And certain things you don't do, like you're asking yourself, why are people not replying to my direct messages, then I'm your punch?

Why are people not watching my video? I'm your punch? Because I can tell you why most of the time I can be like, look you've you didn't earn the right. To earn their two minutes of watching your video. We got to dial you back to 10, 20 seconds. Let's upload a video that's super short, a small micro clip of Dealcasters live a micro moment where we were laughing and having a good time. And you can talk about how this show has impacted you and your brand, or you do a story about you are 10 episodes in and. The five things I learned from doing 10 episodes on Amazon. There's so many posts. I've got posts for you for days, everyone.


Chris Stone: we just got live coaching Jim from junior doctor.

Judi Fox: So if you're going to join LinkedIn video, if you're going to join LinkedIn live. Start out your first show with something that is more memorable. If you were going to do all the different things you could possibly do to start in a, what you might think of as maybe LinkedIn live is saturated, start out with something memorable, have a great banner like this.

By the way I need if I'm going to do a LinkedIn live show, I obviously need whatever you guys are doing. So

Jim Fuhs: no. We might be able to help you with that.

Chris Stone: You don't have to tell her that. I know somebody who does all this stuff.

Judi Fox: I don't know how to do all of this. But I know how to have fun on camera, right?

Chris Stone: Yes. Yes you do. I think one thing I wanted to talk with you about, and you mentioned that you're focused very much on live, right? You're telling people you need to go live, but it needs to be short. You gotta dial this back. And I think live, obviously we're

Judi Fox: live right now on the live video, by the way.

I was saying 10 seconds as an uploaded video to tell you about a live video that I was doing. Okay. Got it. Gotcha.

Chris Stone: Gotcha. I think part of it is that when people know it's live and they see that it's live and it's not something that is a washed. With, edits and pulling in transcripts and words.

And it's got all the, you could just tell it was just somebody paid somebody else to take whatever you're doing and make this video. It comes across, it doesn't come across. Genuine, whereas if it's something that's live and is like why Instagram live, I think works well for what it is.

I sure wish we could be on Instagram live right now, but you can only go live on your phone. You can't do all of the stuff that we're doing right now. And it's different. And so it's it's rough around the edges. You've, there's, you're going to say ohms, and you're going to say Oz, and there's going to be a shout up your nostrils because you're holding the phone like this or whatever.

And people seem to be okay with that. They're a little more forgiving, maybe even a lot more forgiving on platforms like that. So do you see that with LinkedIn and other platforms as well?

Judi Fox: Yes, the live stream I did this morning, we actually had a lot of technical difficulties. And so we had audio problems.

We were just rolling right through and the exam. And we were talking about LinkedIn video and I said, this is how you show up. And you lead, you're a leader. And a leader is somebody who says, you know what, there's nothing like to honor the space and say, if we were having some technical difficulty right now, whatever it would be, we would say to the audience listening, thank you for your time.

So far, if you can still hear me, I'm still here, but it looks like we're having some technical and now people are going to be watching this and be like, what technical difficulties are you having? But that's the example. Like you have to just honor it. And if it, if the. Transmission cuts out. Oh my gosh.

I'm like predicting a horrible thing happening here, but if everything just went to whatever, when you say people are forgiving, I just think, instead of thinking about them giving forgiveness, I just think about, it's just people who are just kind and nice and accepting and they would hope, I think they also think in their heads, if they were doing a live stream, that people would be kind to them.

So to be honest, do I think it's it's yes, I want you to be selfish out there. Cause I want you to think, I hope somebody's kind to me if something ever happens to my livestream. No, it's flipping it back on the audience members,

Jim Fuhs: things are going to happen. You've got to, not get frustrated with it.

It's just like being in business, things are going to happen. How do you move forward? And with video, anything could happen, even when you're sitting there filming on your phone, you might have if you're in a public place what do we call them? I guess they're called video bombers.

If it's a video, as opposed to photo bombers Are you going to edit that out or, or because you might've just said something could be funny. Absolutely. And yeah, so it's just, you just never know. And I think even we had a couple of weeks ago we had Russ Russ John's on our show and his camera like started, the battery started like going out and so it could still hear him and the screen was black, but we just kept Hey,

Judi Fox: I think my favorite is Ross bran had me on his live stream and, Ross, yeah. So he had me on his and I F I w it was a pretty long show and we had multiple people. So I wasn't the only, we had four squares and we have multiple people right now. What am I talking about? But we were all equally talking, like it was more of. All of us just like talking for squares, if that makes sense.

And I meant to mute because I said, Oh, hold on a second. So somebody else is talking. So I just tried to mute myself. Instead of muting myself, yeah. I was literally yelling in the livestream, like really loud. Yeah. You can get some cereal. It's okay. Blah, like I'm like yelling into the kitchen, but obviously everyone has to stop talking because it's not right.

Muted. And I come back and I went from yelling. To looking and everyone's just looking at me and it was full on real yell cause that's what you do. You yell yeah. You can get the cereal. Yes Cheerio's is okay. Whatever we were talking about, yeah. Do you need help?

Jim Fuhs: Yeah. On

Judi Fox: yelling, but that was even before 2020.

So that was back in, I feel like the world of merging our personal and professional lives. I think that's also why I just I'm full on LinkedIn because I definitely feel like that idea of other people realizing we don't have a wall. There's no, there should've been no wall. It should have been. How do I balance my life?

Not how do I balance my work life balance. I'm just living life. And I really hope work is not that horrible that I don't want it to be part of my life.

Chris Stone: That's an excellent point. I think a lot of people, they talk about work-life balance and I don't think it exists. I think it's life balance. How do I balance

Judi Fox: my life?

Chris Stone: 100%?

Judi Fox: Because if I carve out work that assumes I am, I have no ability to do anything that has anything to do with my life. And work is a huge part of my life. So how do I merge everything in? And I. I saw articles that I think are finally being acknowledged, that we have things that we need to actually get done during the day.

And the ability to do them now is available to a lot of workers that weren't, they could never work from home because there was so many businesses that were rejecting home offices, but they were all forced to do it and turns out it didn't all fall apart. For many companies they did just find remote working.

Chris Stone: Yeah. You talked about not wanting to buy crappy stuff. But, a lot of PE and this show is, wanting to help people through that journey. A lot of the stuff you talked about for video and also podcasting and gear. And one of the things that a lot of people do is they think they have to spend thousands of dollars to get the best gear because.

Joe Rogan has that mic or whomever has those headphones. And the fact of the matter is you can get great stuff at affordable prices. And that's what we talk about, but in, and you have a number of things that you gave us that you've, you bought that you use microphones and other and lights and stuff like that.

So I'd love for you to maybe touch on that and maybe why you like those particular. Products.

Judi Fox: So my computer comes with a camera that's set to purple. So if I go live with the camera, that's on my HP envy, no offense, HP, but it is purple. Like I, my hair is purple. I have early livestream videos of me that looked like I have purple hair.

And I just went live with it. So I do want to encourage you go live. Cause I went live just not just a couple years ago. It's not even that long ago that I was going live on the crappiest camera on earth. It felt like I had no idea how to fix it, by the way, it was some like weird purple filter. I was like a cat like that.

Lawyer cat video. I had no idea how to fix this purple thing and I had purple hair. So there you go. I went live with purple hair on LinkedIn. And now I have my lodge a tech nine.

Jim Fuhs: Yes. That's the one that, that I've used as well. It's a good, a very good one. Did I say my Yeti mic? You did say your Yeti mic.

Chris Stone: There's the blue Yeti.

Jim Fuhs: But she's got the great blue Yeti. I think it's great.

Judi Fox: I do. And then you have to pay attention to how you organize the sound flow. I talk here. No talk here. Yes.

Chris Stone: That's important. A lot of people I've sent people on live video and they speak directly into the top of their blue Yeti.

That doesn't work. You could hear it, but it doesn't sound as good as speaking directly into the side of it. Great product. I

Judi Fox: shouldn't do like product reviews

Chris Stone: and here we go. Here we go. Close up.

Judi Fox: All right, everybody, if you wanted this blue Yeti, you want to not talk that you want to talk this way.

There you go. That's your product review. Some people we'll have said, you have to get box lights. If you have glasses, or you want to get these different lights. And I challenged that and I said what if I. Bounce it off the wall and then it bounces at me so I can still have a ring light and I can make it work.

Cause I already had it plus a ring light fits in my office better. So some people are struggling with like the size of their office. My office is my dining room. This is my dining room right here. So I raised my dining table light and pushed it up to the ceiling, shortened to the chain. And then I just turned my whole office into my dining room is my whole office.

Jim Fuhs: Cause I really liked that book cases I could see where you could even shift your camera angle and have that as a nice

Judi Fox: backdrop. People love that. They tried to study what's on my bookshelf behind me changing my life. Now I'm going to try

Chris Stone: exactly.

Jim Fuhs: We got a little bit of Scott air's going on there.

Scott's in his show has the bookcase and he'll do that. He'll move

Chris Stone: things. Yeah, Scotland bought these little puck lights that change colors, and he just kinda planted him in little spots on his bookcase. Just as a little, not, to, you don't want to make people all tweak out, it was just a little pattern interrupt, going on in the background a little bit, this is hilarious.

It plays into everything that we talked about. If you would've thought. Through that too much. And like, how can I do this and not do this? And how can I, instead of that, I need to get that you might have not have done

Judi Fox: that video. I got it. Know how to edit at that time, edit in a way that I could.

I don't know. I just knew that I could film this. And so I just knew that if I was up in the camera, turning it on, I figured I'd put on a good face and be like, all right, I'm starting. And now I'm going to back up.

I'm all up in the camera. I could probably direct you to that video. Cause I think it's pretty funny. I was interviewing too. We were sitting on a couch and I was interviewing two people and they were like, you need one of those remote. And I was like, I don't have it. And I'm like, you know what? People can freaking download an app and put it on their phone and start their camera.

That way you don't need all this. And this is the thing I'm not even using it right now. That's a shame I can start using it, but I just want people to know that you can get plenty of

Jim Fuhs: you. You made it this far without all that stuff. I think that's a great

Judi Fox: point. Can get teaching and coaching because it has nothing to do with the equipment, business and sales.

I'm not, here's the thing. If I was a videographer and I didn't know how to use this. Then I think you should have issues with hiring me, but I'm claiming that I can get you business from things you do that drive traffic that sell you from how you positioned your sales script, how you positioned your social proof, how you position yourself on all of these platforms to position your sales.

That's different. That's my jam, but no, I don't know how to plug in all the cords.

Chris Stone: The most important thing is your jam. That's the most important thing is the content people forget, it's not your mirrorless camera. That's going to get you, found, or it gets you a job or get you a lead or get you whatever.

It's what you're saying. It's so that people in this, as long as people can see you and hear you and get what is you. That's the most important thing is that is the content. So they can hear what you're saying now, the three

Judi Fox: pillars. Oh, here we go. Build trust. Yes. Be memorable. And be have a great build, a good reputation.

So what think about hopefully what both of you will say behind my back after I'm off the show. So there you go. That's my reputation. What you say about me that I didn't hear is my reputation.

Jim Fuhs: Wow. Then you'd be happy. Cause, cause we say nothing but good things about you,

Judi Fox: but you can be intentional about your reputation.

Yeah. And you can think about it. So we all know, we know when it's not a good reputation, so

Jim Fuhs: Most people don't get invited to the show, just singing. It seems so long ago, but you gave an amazing talk at a Gora pulse, did a LinkedIn summit. And one of the things that really. Resonated with me because it is right.

It's all this creating all this content look, you don't have to create post every day on LinkedIn. Just engage with people. I think your was it try to engage maybe with 10 a day? Was that kind of your formula? Yeah,

Judi Fox: it would be more powerful if you actually made 10. Again, we're coming from a place of touchpoints.

People have to be aware that you exist. Literally aware nobody can hire you if they're not aware or that you exist. Can we all agree on that? Yes. I can't hire somebody that doesn't exist. So second after they're aware of you, they need to evaluate you. And they don't necessarily, people don't go wake up in the morning.

I would like to evaluate Judi Fox. I would like to evaluate, but they've got things in their life that they're like, I'd love to solve this. I'd love to solve somebody setting up my whole system. So I don't cry. I'm just going to be blunt. I was either crying or drinking, trying to set up sometimes both setting up a live stream.

Twitch OBS. I don't even know all of the things. I just know that I figured it out and I did it for my kid and I lost the momentum to do it for me. Cause I was like, Oh, what do I do? So yes, there's things that you just wake up wanting solved for you. And if your business solve something, all you have to do is get awareness.

Be able to let people evaluate you. So show up. When you get asked by Jim, you say yes, like you're like us, you had me at hello. You had me at, Hey, remember you said that. I think I said that back to you. And then. So evaluate and we all know evaluate as touchpoints. So if we need to add up touchpoints, that goes to what Jim just said.

If you're going to get on LinkedIn and think about getting business, you don't have to post. It sounds fascinating, but posting has a. Look at me, evaluate me, but imagine if all you did was post once a week and the rest of the time you went out and created what I call reciprocal energy.

What if all I did was go out and support Jim. And, supported everyone listening here right now. What if I went and liked and commented and supported your live streams and did this and did that, can you imagine if you had a business who was supporting people's live streams and you went out and supported their live streams, there would be a bit of reciprocal energy of.

Touch point evaluations. Wow. He showed up for me. I'll show up for him. They show up for you. They see that you have a great show. Again, I don't know what exactly I'm trying to sell here for you, both of you, but the point is getting people to watch your show gets more sales because that's more touch points, more evaluation points.

And then there's the. Business. Hey, I saw you on Dealcasters. I saw your 10th episode. I saw the 50th episode. I saw the hundredth episode. I watched all the past episodes. That's the whole point you created that many touch points that you didn't have to be there for all of them in the future. So now you have a catalog of a hundred episodes and you only needed 20 episodes to get a sale.

If that makes sense. Does that make sense?

Chris Stone: Yeah. Yeah. It's gold. It's gold because it's and you touched on it and it's, I think too many people are going into this thinking what they're going to get as opposed to what they should be giving. And that's what you're talking about. How can I support this?

And you're not saying how can I support this? So I. So they support me back. You're not saying that, you're saying what if you do that, put that out into LinkedIn, the world, whatever. And then go support people because that's being a good person. And it's also, you're going to get.

That back in. I love that

Jim Fuhs: term reciprocal energy. I think that's the power of

Judi Fox: the law of reciprocity.

Jim Fuhs: I'm glad you did ask me to say that

Judi Fox: LA like the world is covered in reciprocal energy. Your neighbor helps you out. Are you more likely to help out your neighbor, your. It's all over the place. We know that we're more likely to have or somebody that's number one in our orbit, but also if they sometimes it's the bare minimum, because some people are not even doing the bare minimum.

If that makes sense. That sounds so bad. But there are in, especially in, depending on what industry you go into, and you're trying to sell that. When I tell you on LinkedIn, your comments are visible. And you're, if you show up as a leader in your comments, the ability for you to get business is extremely high, just from commenting.

Jim Fuhs: And it's more than just saying great posts. Oh, I agree. Put a little substance behind it. And I see this too, cause I teach social media workshops and they'll say how do I get more followers? It's first of all, what are you doing for people to want to follow you back?


Judi Fox: you going to followers already active and

Jim Fuhs: engaged or not. It was funny. I was telling Chris, I can't remember where the conversation was happening. It might've been on clubhouse. It was on clubhouse. We have 85,000 people in our Facebook group. How do we get people to follow us on these other platforms?

And somebody said, why don't you just focus on those 85001st, instead of thinking you have to go to another platform because 85,000 people in a Facebook group would be a nice problem to have

Chris Stone: if they were active. Or, that eight 84,920 are asleep. What's the point

Jim Fuhs: kind

Judi Fox: of some people on clubhouse stages,

Jim Fuhs: what would be your big takeaway for people that really want to improve their video? What do you think they, they should focus on it doesn't necessarily need to be the tech, but what is maybe from your perspective, the technique that maybe people are not thinking about?

Judi Fox: Pick up their energy before they get on video energy, convert, energy cells, energy.

It's not about being fake. So I don't think I'm giving you fake energy vibes right now. At least I don't think I am. But. If you've got a way to carve out space in your energy field, whatever that looks like for you. We all have different things. Chris is drinking coffee to get some energy.

If you're not feeling well and you try to film video, it can come across. And I know that times that I was, when somebody says, Judi, you need to send me a video and I'm trying to do something I'm not, I'm better on live stream because it's on my calendar. But if somebody, all of a sudden says, Hey, we're doing a video campaign and we'd like you to join our campaign, but we have a short timeframe and we don't have very long to get this video out.

I've technically had a harder time doing it because I didn't have it on my calendar and I didn't time block by energy around it. So I do have to say, if you have a show, you're always doing a show at a certain time that allows you to carve out areas of what I energy work. The ability to carve out what drains you, what lifts you up.

So for example, I don't do sales calls on Mondays and Fridays. No, I've learned that I will pack sales calls into the middle of my week because I've learned it's not that sales calls are, they're just a different energy exchange. So if I want to meet new people, do new. Discovery calls because they're basically discovery calls.

I'm discovering, I'm interviewing you. You're interviewing me, we're deciding for a good fit to work together. So that's the best thing you can do for video? I try, I was glad to see this was on Friday, cause I was like, frat is my phone. So I have my clients on Mondays and Fridays a lot. And I love like I have a good time cause I would have a good time.

I think we can get transformation if we're having a really fricking good time. So I just did a sales call right before this and Oh my goodness gracious. I need to probably write a book on this topic, but I T today's episode of me on video with that. That sales team. And I'm like literally talking to, and there's only is it's a chemical sales team.

We're selling chemicals that I am training sales on LinkedIn. And I'm telling them that the sales is like tickling. So I went down my hole and it was the tickling episode today of sales is tickling. And that's my module because. It is you don't walk up to strangers and start tickling them.

That would be weird. So I equate direct messages. You have to find out where we talk about finding people's pain points. Find their tickle spot. Wow. Makes it so much more enjoyable if you're thinking about tickling, but now I'm embarrassed that I just said all that I

Chris Stone: know it's true. Many times you get a, like a direct mail on LinkedIn from somebody.

Multiple times and it's you can go there. I don't even know. I don't even know you. Are you going to buy me dinner first? What is,

Judi Fox: for 2021? And you're like tickle,

Chris Stone: Tickle, tickle. Yeah. Me. I'm not ticklish there. So don't even

Judi Fox: try to tickle somebody right away on LinkedIn.

See, it's so much fun to work with me. So that's why. Entered. That was the long answer to think about when you do videos, when you can show up best and give your best energy on camera. Cause that's, what's going to come through.

Jim Fuhs: Yeah. Don't force it. Cause I think that's to your point if someone said, Hey, we'd like you to put a video out for tomorrow.

Cause we want to get it out. As part of this compilation, you're kinda like, Oh my gosh, I really wasn't ready to do that. So I love that. Idea that you give is Hey, I want to kind of time block when I'm going to do my videos, because then I can mentally prepare for it. Cause like we've been preparing for this for weeks.

Cause we knew this was coming and that's, we were excited

Chris Stone: for yourself.

Jim Fuhs: You had a bunch of other stuff going on.

Chris Stone: I let this video graphic guy, he hung all that stuff

Judi Fox: around to be prepared with questions or conversation, but also it's just energy. Like literally we could get on and talk about a lot of things and I could just talk and hang out.

And honestly, I'll go. As long as you guys are going to go. Cause I can talk forever. Just if you haven't noticed that by now.

Chris Stone: Yeah. So you touched on it. It's fun. We do this because it's. It's fun. We have a blast doing it. If it wasn't fun, we wouldn't do it. I don't care if it was, we had no, it was a lot of money.

I probably would start do it, but it's not money,

Jim Fuhs: but but it's we joke, right? It's more money than the other live streams we do on those other channels. And it's funny because we had no idea what to expect. Other than the fact that Chris and I wanted to finally had an opportunity to work together on.

On camera and just, to have, fun people like you, that, you can try to tickle us. It's a little hard through the camera though. Judi, just so you know,

Judi Fox: DM. So I don't know where you're talking about. We're not here to solve everyone's bad DMS, but we're here to get you the results that you want.

So yes. If you start tickling people in your DMS, then you'll get better at direct messages

Jim Fuhs: and something that Judi does that. And I think Twitter finally caught onto this Judi, but they are starting audio DMS. And that's something that. I know a lot of times when we communicate, you'll actually send me an audio DM, which, it takes about, it probably takes less time than typing it.


Judi Fox: think? Yes. Especially because I have 45 year old thumbs, so I turned 45 last week and I don't. Thank you. And I don't There's people. I watched them use their phones and I'm like, I don't use my phone like that. So I like do like hunt and Peck finger typing. Am I the only one? And does that kid? Yes.

Chris Stone: Yes.

Judi Fox: Chris says, yes. So it takes me so long. I can't remember who it is, but somebody recently was like, Hey, I want to get ahold of you. I assume, text messaging. And I was like, text messaging is the worst way to get ahold of me. If you text me, it's like a black hole of like finger hunt, pecking for letters.

Whereas if you send me a direct message, I can audio, I can type on my keyboard. I'm an open person. So you

Chris Stone: can audio with your text with your iPhone too?

Judi Fox: Yes. Oh, that's different. Okay. Okay. I won't complain about the iPhone, but basically the audio messages exchanged through that. If I don't listen to it right away, or if I tap on it to almost listen to it and I don't have a chance, cause that happens with a kid, all of a sudden runs in it's bleeding, something's happening, then the message disappears.

Yeah. I've lost so many months and I'm like, I don't know what you said. I think you left. And then the conversation drops down again and doesn't look like I replied. And then I can't tell that I replied and I'm like, I think I replied to you or I never did. I can't remember. Sorry, iPhone. You're screwing up your voice messages.

Jim Fuhs: Something they can work on along with. Yeah. So th Judi, this has been a lot of fun. We'll have to have you back if you'd like some time. Cause

Judi Fox: a lot of equipment.

Jim Fuhs: Yeah. We'll help you.

Judi Fox: We'll get this other where like you show me cam link is getting attached.

Chris Stone: We can do a demo show. We can get you set up, live on Amazon.

How does that

Judi Fox: sound? Oh my gosh. She asked what happened. What would happen if I unplugged everything, I tried to plug this in live. We would. All the ins and

Jim Fuhs: outs go wrong. Why

Chris Stone: not? Why not? Vaughn you went live with the purple camera. What is, this is nothing compared to that.

Judi Fox: Tell you what my hopes and dreams are for live streaming, but we'll do that private.

So everyone else's unlike, they're a, what's that word wanting more. So you're going to want more of Jim and Chris. Because I will shout them out when they help me do the thing that I want to do. But now that sounds wrong, but I have ideas for what

Jim Fuhs: I have ideas.

Judi Fox: I didn't raise a four stop talking. I mean everybody who here attended pod Fest, what was your main takeaway? Please come up on stage hot mic. That's how I run a room on clubhouse. There's a little glimpse.

Chris Stone: Do you do you have a moderator that you like to use for your clubhouse rooms or just okay, so you're just like

Jim Fuhs: your own best

Judi Fox: moderator in my own rooms.

I don't quite yet have a, my best moderate I'm high energy fast. So I pop a hot mic all around. That's my jam. Because why tell people it's 20 or 30 seconds, just tell them I ramp up the level of hotness on the mic and I'm like, this mic is lava hot. So then I don't have to tell them it's 20 seconds or we're keeping it like 10, second intros.

I just tell people the strength of the hotness of the mic. Like it's a lukewarm mic. Pretty chill. You can hang on the mic and hold it for a little while, but there you go. It's a cold mic. You can hold onto it for a long time.

Chris Stone: Yeah. Cause there are some people on there. They like to talk

Judi Fox: It's easier to interrupt somebody when you've told them it's a hot mic, then it's fun because you get to say, Hey, hot mic.

Let's. Let's pop it back. Yes. So it feels different than, Hey, I wanted to keep it to 20 seconds. That's yeah, I run a fun room. I kept 300 people in a room with me for four hours. That's a long room. Wow. Wow. And I was the mod and the entertainment.

Jim Fuhs: I could see that. Yeah, I definitely

Chris Stone: can see that.

Judi, thank you so much for joining us and hanging out for as long as you have and given so much of your, not only your time, but seriously, amazing information. I really hope that those that have watched and listened out as much as

Judi Fox: I have in my new background.

Chris Stone: Yes. Yes go to hashtag Fox rocks and let Judi know what you think of.

The background, does she need a light Lake? Scott Ayres. Thanks so much for for joining us. Judi, Jim, you want to take us out? Yeah.

Jim Fuhs: Thanks again everyone. Thank you, Judi. Remember Fox rocks. If you need a Foxy ears, it's not too late and you can also, if you didn't follow her, you can also get the Fox as well, because.

Yeah, Judi, you're amazing. Thank you so much for joining us and we will see you all on another show soon.

About the Podcast

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Don't Fear The Gear!

About your hosts

Profile picture for Chris Stone

Chris Stone

I am driven to help inspiring brands and motivated entrepreneurs share their stories and maximize their missions via the power of podcasting, live streaming and digital marketing.

I founded Cast Ahead after the success of my own co-hosted podcasts changed my life. I receive great joy seeing others achieve their own financial, physical and spiritual success. Whether your business or passion is Commercial Real Estate or Pest Control – Motivational Speaking or Dungeons & Dragons: I’m driven by seeing you acquire the success in your business and/or passion project.

I truly believe that everyone deserves to be heard by using their own voice in their own way.

My goal is to be a team member with passionate entrepreneurs & ambitious businesses by integrating podcasting and/or live streaming into their business goals, educate their customers in a creative way – which will in turn attract more listeners, viewers & customers.

I’ve worked with numerous companies, corporate brands & regional startups to not only drive their podcasts into Apple Podcasts charts – but garnered multiple viable leads for these partners via podcasting & livestreaming that resulted in incremental revenue for their companies.

I have a long-standing history with audio & music in particular, having started my career at Sony Music in the 90’s before deciding to Cast Ahead into the future. I can’t wait for the world to hear your story!
Profile picture for Jim Fuhs

Jim Fuhs

Marketing the Marine Corps Way | Virtual Event Producer | Livestreamer | Podcaster | Speaker | Amazon Live Influencer | Digital Marketing Consultant

Marine Corps Leadership fuses with Marketing. 20 plus years of highly successful leadership experience as a Marine Corps Officer and bringing that to bear in the ever-changing world of Marketing and Technology.

As Marines, we learn to adapt and overcome, I bring this mindset to businesses to help achieve victories in the boardroom and in the marketplace.

The Marine Corps 5 paragraph order process (SMEAC) helps businesses produce results.

✅ Situation – What problem needs to solved
✅ Mission – goals, vision, and destination for businesses and organizations
✅ Execution – strategic and tactical plans needed to be implemented for success
✅ Administration & Logistics – The resources consisting of people, programs, and funding to support execution
✅ Command & Signal – The key people that need to communicate and make decisions and take actions to move the plan forward


❇️ Consulting – Using the Marine Corps Planning Process outlined above
❇️ Workshops – Provide training on the latest in digital marketing
❇️ Speaking – Expert speaker on a variety of social media topics
❇️ Virtual Event Production - Our team produces live events that create engagement, networking, and sponsorship opportunities for businesses and organizations
❇️ Remote LiveStream Production – Livestreaming production on a variety of platforms and a repurposing plan to go along with it.

▶️ Live Wednesdays on The Tim and Jim Show on YouTube
▶️ Follow on Twitter @fuhsionmktg and chat on #TwitterSmarter on Thursdays
▶️ Watch on Amazon Live on Dealcasters Live
▶️ Learn to live stream via the Launch Your Live podcast