If you've ever thought you've spent way too much money on your college degree and you have tons of bills for your education, have we got a deal for you! Julia McCoy and Dr. Addison-Zhang have came out with an amazing new book: "Skip The Degree, Save The Tuition." They'll show you how literally anyone today can start at a very high paying lucrative career in the digital market.
Their stories of growth and resilience throughout the process is something you do not want to miss!
Full Episode Transcript:
Skip The Degree, Save The Tuition With Julia McCoy & Dr. Ai Addyson-Zhang
If you've ever thought you've spent way too much money on your college degree, and you have tons of bills for your education. Have we got a deal for you? Julia McCoy and Dr. Addison Zang have come out with an amazing new book. Skip the degree, save the tuition. They've let us know how literally any one today can start at a very high paying lucrative career in the digital market.
Industry. And on this episode of Dealcasters, casters, not only do Julia and Dr. I tell you about the journey of creating this book and the 50 entrepreneurs that contributed, but they also talk about their fantastic journey throughout the show. So, we hope you enjoy it. Ladies, first of all, it is women's history month.
Yesterday was international women's day. Thank you so much for joining us today. Couldn't be happier than to have two amazing women that are setting great examples. I know for my daughters of what you can do with your life, if you put your mind to it. Thank you so much such a great introduction, Jim and Chris, we love you guys.
We love being on your show. First of all, this is the first time we're live on Amazon, right doctor.
This just came out. I'm sorry, this just launched February 10th of this year. And it's been a number one new release for about three weeks, which actually has never happened. This is my fourth book. My first one was a coauthor, Dr. I, who is amazing to partner up with and write this book. My story is really crazy just as Jim was hinting out there with a good cliffhanger.
I grew up in Pennsylvania and a fundamentalist Colt. And if you guys have ever watched the Handmaid's tale, that is the cult that I grew up in. I grew up in that religious system. So, I stopped in the middle of the night at 21 years old. It was literally me packing up my car and saying, I have to get out of here to survive and create a life that I'm going to enjoy living.
So, at 21, I was doing things like watching Netflix for the first time, all the normal things most people do, I was experiencing for the first time. And I had this drive in me that I just kind of picked up and followed and it was my passion and that all stemmed from writing and words, because words were my alternate reality.
When I grew up, there was a lot of trauma, as you can imagine, if you're familiar with the Handmaid's tale, there, a lot of trauma inside of her Colt. And my alternate reality was through words and stories. I would create stories, I would read stories, and that was how I lived. So incidentally, and this is true for a lot of authors that are very well known today.
Like J K Rowling, Tony Robbins. They had trauma early on and that pushed them towards their passions sooner than other people. So, I wouldn't say that's a benefit. You don't want to grow up with drama, but. That's what happened. I found my passion for writing very early on and I just flung myself in and I was like, what have I got to lose?
Literally nothing. Cause I have nothing else. So, I Google search when I was 19, how to make money writing online. And within three months after doing that Google search, I built express writers. And I was like, let me see if this can last, let me just try it. And today 10 years later, we're about to hit our 40000th project and we have almost a hundred people on staff.
I still get goosebumps saying that, but that is like that. That's why we wrote this book. Let's skip the degree, save tuition because what Dr. I, and I both believe is that you can create something mega successful without a degree without all those accusations, without that piece of paper. If you're following your passion, you can create something beautiful out of literally nothing stemming from your passion.
And that's why I had to write this book as I cross your 10. I was like, we now hire so many people and we see a repeated pattern of degrees, just not matching up to the real world. And I wasn't going to write this book because it was quite the undertaking. I wasn't going to write it. So maybe 20, 22.
And then I realized, like we couldn't hire people. It was getting really bad, and people were relying on their decrees. And the harsh reality was, if you go through college, you get a degree. You don't know how to write online content. Like you just don't. In fact, you have to unlearn that AP English style.
So, I was like, we have to do something about this, and those types of things keep me up at night. So that's why we wrote the book. And my story about escaping the cold, I wrote a book called woman rising. If that's something you're watching and you want more on that whole story, which is really crazy.
And we won't live there today. This is about the new book we just launched. You mentioned that in universities, you don't learn how to write online content. Can you elaborate on that? Unwrap that and just exactly what does that mean for someone who's thinking about writing and wants to write online content and AR is thinking about getting a degree in what exactly does it mean that they don't really, you don't really learn how to write online content?
Yes. Great question. There are several ways we could answer this. I'll share a couple points. Elon Musk has said recently. He's actually talked about online writing. It's funny, he's talked about the degree that you don't need it. And now he's talking about writing and he's saying compare it like this, a five-page essay is actually going to turn an online reader off.
Because you have to catch their attention in three seconds. That is the time span now. So, what we were taught, and AP English is the opposite of what an online reader actually is looking for. They're not, you're going to get an a, for a long-drawn-out paper. And that is just not the real world of online content.
It couldn't be further from reality because you need to learn how to write brief. Catchy engaging content to pull in that reader and then make sales happen, make engagement happen. So, it's almost like an alternate. Reality is still happening in our universities where; I can't hire people and we're on that side where we are paying 30,000 every two weeks for the people we hire.
I have to tell them the harsh truth and it is not, it's not easy, but that is the world that we're in this digital space. If you don't know how to write for this specific online market, you can't even it's really hard to get a job and keep it in the digital sphere. This is like mic drop stuff already.
We haven't even got to Dr. I, we didn't grow up that way. Chris? We're a little bit older, right? We could probably be a. Julia's a parent. We won't go there. But yeah, Jim, I know I'm getting up there in age, but let's hear from a doctor I a little bit about her story and where she got there.
Cause now mind you folks. We do. You heard what? I just called her, a doctor. I, she has a PhD. In a higher education. And so, for her to be writing this book with Julia says something. So, Dr. I flourish. Yeah, definitely. Thank you. Chris and Jim for having us on the show, I'm really honored. I live onto a flop before I share my story.
I wanted to follow up on what Julia mentioned, because I do work with those college age high school students. I'm actually working with a group of high school students. A group of college aged students did right now. They have absolutely no idea how to draft for social media, like draft the content before social media at all.
And when I was reviewing their content is like a paragraph, another paragraph, like long sentences. And nobody talks like that. Like on social media nobody talks like that. And you set that for me, I think I, my PhD from New York, South, Maryland, and after I got my degree, I realized that if I needed to embrace the online space, I had to unlock so much on one thing that I had to earn was writing for an online artist.
And I learned from Julia from some other online creators. I was like, wow. I wish I had learned that when I was a student. So that's something I want to follow up based on what Julia mentioned. So, here's my story. I grew up in China, first generation immigrant. And I came to the U S because I hated Chinese education system.
It was only about regurgitating. Memorization public humiliation, like very intense pressure to compete. And I did a really well throughout my K-12. I was like a really good student, but internally I was paralyzed. I hated my life. I hated my parents. I hated my friends. I hated my school. There's so much anger and hatred in me that I developed a really bad.
Eating these older for three years. So, while I was a high school student. So that's what inspired me to coach to a different country to explore how other people actually learn. And I discover that if you come to the us to study will actually pay you a scholarship. Which was amazing to me. I was like, wow.
So, I came to the U S I got my master from Syracuse and I got my PhD from New York, South, Maryland, and starting teaching. What I started to notice a few years into my teaching career was that wow. The U S education has many issues that I was dealing ways. Why was the kid in China? I started to see like patterns and parallels.
And to make a long story short. And finally, I came to this point, I asked myself, am I since like part of the problem to continue to perpetuate this broken education model? Or do I want to be part of the solution to create a new model? And as a crazy person as I am. So, I decided to choose the second option.
So that's how I cannot resign from my associate professor position. I started building. Classroom or without was where we really work hard to teach our students what schools are not teaching them to become future ready and a career ID. And I have so much data, so many examples to back backup the broker education model.
And I see that in my students all the time, Juliet talks about how students. They don't know how to write online. Also in my case, my background is in communication and after students took so many communication courses, they had no idea how to communicate. That was another aha moment for me to realize, wow, learning in the hat, learning from a bug is so different from learning in real life.
Unless, you know how to apply everything here and translate that into real life. You haven't learned anything. The most, the teachers are doing what they know they need to do to perpetuate this broken model. So, I'm so proud of myself as it was so honored to partner up with Julia. I know she's a cottage who dropout.
I'm a professor job holiday to work on Facebook. To show other people and alternative where they can have more impact in life. That's amazing. And I think when you go to school, where'd you go to university when you work for that degree and you want to get into the tech space or you want to get into writing social media, everything changes every second, every minute.
And of course, I'd like to consider myself a lifelong learner. I know Jim feels the same way. You probably feel the same way. And if you're. If you're wanting to learn stuff about tech, wanting to learn stuff about social media, you have to every day there's something new to learn. And so, getting a degree is only just a stop in the road necessarily you have to continue to learn.
So how do you work with work with someone to, to help them unlearn that, that whole concept and that they need to get these accreditations? In order to get those types of jobs, Julia, or doctor I'd love to hear your thoughts on that. Share some quick examples. Juliet park. Just like what I learned, what I noticed that the younger, the kid, the easier it is to unlearn, rewire their brain, the older they are, the more damage that you'll have to undo.
And that's something I noticed. I'm just like some studies. They said one study was conducted by NASA, so they won't eat to study creativity. So, what they discovered is that the ask kids, how many ways can you think of using a paper clip? So, for the four years old, five years old age group, they generate hundreds of ideas.
So, they scored 98% in terms of creativity. So, they're a genius level. Five years later, they ask the same group of people and the number of jobs from Nike 8% to 15%. It's huh? And another five years later as they become older, no professional is working, graduated from college, the number of jobs to 2%.
So, what happened between 98% to 2% is because they become a more educated. Which is pretty sad. Think about how much time, how much money, that way you invest in the cake. And then now we are having that. This is actually hurting you, to really help you. So, the older you are, at least based on my observation, the longer it takes to unload that process.
Yeah, I totally agree with all of that. And it's interesting. And this is one reason I love that I was able to pair up with Dr. I on this project is I have this perspective of hiring and firing for 10 years. We've had to tell people the brutal truth, whether they liked it, or we liked it because it was a paying client that was either going to stay or leave.
And then Dr. IES has the education perspective of living in the classroom and seeing the issues firsthand. And, what we see, I hate to say is a lot of times the more degrees, the more entitlements and the less willingness to learn new things. And we actually have people that tell us, they've attached their diploma as a PDF.
And they're like I have this master's degree, so I don't need to take your, and we've built like free training inside of our writing team. We've made it so accessible. That was one of our goals where three years ago, were we. Decided to start assigning our senior editor to new writers, like everything we could possibly do to help these people really get a chance once they were in our team to stay in our seat because we have some highly paid writers.
And what we saw is people with more degrees were so unwilling to learn. And it was just like the entitlement thing it's attached to that piece of paper. That to us meant absolutely nothing because that piece of paper to it means skills. All we want to see, and that is literally our interview process.
How well can you write, show us, write something and try to stop me. Yeah. And they're like I've always decreased. I don't need to do that. Like ESE. Do we can't hire you other the other than seeing your actual skills. So that's, that's the harsh truth being in the employment world where we're hiring people based on their skills and the good news.
The good side of all of that is, especially I think for parents. Hear this and see doctor I, and I that are out here trying to make a difference, busting our fingers off to launch this book earlier than we planned on is, if you give this book to a kid that is thinking about digital skills, not necessarily, you can't be a heart surgeon and read this book sorry, we have to get that degree.
But if you're thinking about being a social media manager, being a content marketing specialist, A content strategist, a freelance writer, that list goes on and on. And in fact, we have over 50 things you can do in the book. I think it's in chapter three 50 different positions you can do without a degree just learning a skill.
So, the good thing is that we now have the spoke available and it is a tool like everyone watching use it, share it. Because inside, like we have given the keys to the castle on how to build a skill set that will make you money. This is your fourth book, right? Julia is, am I right? Okay. But it's this one's different.
You have like when I got to the point where I saw the number of contributors for this book, I was absolutely floored. by the. The quantity, but the quality, can you talk a little bit and let people know, just, the contributions of, and the names of some of these please name drop galore.
Cause it's going to be very easy to do. I'd love to, I'd love to hear about how you got so many great people to be able to be a part of it. Yes. So, we saw that this started to become. I think Dr. I, you put it best. What is the phrase you use? Yes, we really see this as a movement. Yeah. So, we saw that began to happen as we started.
We built this website, you saved the tuition.com. It ranks number one for the keyword, skip the degree and all of that, super nerdy content stuff that I just love. But whenever we started building all of these content pieces around the book and we started talking about it. And we started asking for stories.
We got more than we could handle. We actually had to restructure how we were going to publish the stories. And now they all live on the website, say the tuition.com. And we have a short summary of each story in the book. But entrepreneurs began to see this, and some pretty big names were cheering us on Seth Godin was one of those people.
And I have Dr. Ida, thank for that because she invited him on her show and that's how he learned about us. And he thanked us for our leadership and our contribution to society. And I was like, okay, my career has done sign off. Now this is Seth Goden think does. And we had Neil Patel contribute something.
And he was like, the biggest waste of time, I think he said was college. I remember days I sat that the biggest regret in my life is going to college. It's still fascinating too, to see that hall. So many of those have very successful, like goose, like experts. They all share a very similar perspective on education.
I see them to say days about all of that. Almost all of those people are like either I didn't go to college or my college education, my formal education didn't really help me. I remember Josiah storage will lay out right with him. He sat down. I'm really thankful for my lack of education comprise only an eighth-grade education.
It's a one-time millionaire. That's just CYA town. He's like a small-town hero. He's never been really published before. So, we got some incredible stories in this book where it was just like, once we put the word out to our networks and we said, we're looking for self-started experts who have a perspective on.
The fact that you can save the tuition, you can skip college and still be an incredible success. If not be more successful than the people with the doctorates, people were all in on that mission. One of the things too, that you bring up, I even think to the past, I think of. Bill Gates and Steve jobs and Michael Dell, none of them finished college and they've done.
Okay. Thanks. I think we've all said it that okay. But it's just that whole thing of like our society. It seems and I don't know if I would say it's even now more so has put this, like you said, like I, I got a master's degree when I was in the military. The government has started to require.
Certain degrees for people to get promoted other things, but really it comes down to your skill and does that. It doesn't always equate. And I used to be told that the reason what the degree supposedly showed us, that was fascinating. You said earlier about these people saying I don't need to do that was that you were teachable by being able to get a degree, but when you went to whatever company you worked for, and Chris, I don't know if this is what you.
Based when you were with Sony, as they were going to train you the way they wanted you to work. And so that used to be the argument for why you needed the degree. But, I think all of us here, I right. We taught ourselves how to live, stream, how to use social media. We didn't go to school for it.
And so I think like even my daughter, even though she's. Working on a bachelor's degree and I'll be done with it soon. She's learning coding on the side because that's what she wants to do is code. And that's not a great program. Totally. Nowadays there are so many alternative ways for people who are, that are cheaper and more effective.
I think the biggest difference is that you're actually learning from people who are practicing on a daily basis. Like one. Like my biggest aha moment as a college professor was realizing that I was only teaching my students theories. I wanted to teach them the practical aspect of things, but I didn't have any, and there are many professors like myself.
And in fact, every time when I made the argument about the broken education model, I got bullied at all, hated all the time. I see so many people were there. In denial. They don't want to say this. They don't want to embrace this. Show me how army. I don't just tell me I'm a piece of paper, but actually show me the skills that you have to do the job.
So I think that trend is going to become stronger and stronger. And those people who refuse to see this. I think there will be, either you disrupt or be disrupted. I'm curious as to how often you guys are involved in the conversation regarding finances, because when, so often when you've listened to podcasts or shows or whatever, and it's talking about getting out of debt and all of the debt that you get, obviously from student loans and all of that stuff.
And there's so many stories of people they get out of. And get their degrees and either they can, they can't get the job that they thought that they were going to get when they did get the degree. But not only that they have all this debt and for years they're just having to they're in trouble.
And so that stress and that anxiety and all of that stuff that's wrapped into that can really bring your creativity as a person and your potential as a person down. How often do you guys have those types of conversations? Is that woven into to what you're doing? The statistic you named Chris about the depression that follows debt and like being strangled and trapped in that.
No doctor, I, you have some statistics chapter, one of our book, by the way, it's Oh, data on that point. It's like why? Higher ed can sometimes be a trap that just sucks you in. And takes away your life mentally. There's a whole side of school. We've named it. Dr. Has brought in the studies and there's a phenomenon called the super chicken.
We're breads to be the top of the average and that best student actually has the worst mental happiness rate. Like they are the most clinically depressed. And so that student that looks really good from the outside is actually suffering internally. And doctor, I, I should give you the floor because you wrote that chapter.
Yeah. That chapter we definitely talked about, I actually, I just found these books are too, I don't know if I can share my Sprite and and pop up with the student loan and like loss of dad and many people that I know in the thirties and forties, they're still trying to pay it off and on.
How about that? There was another. A Gallup study, they surveyed one Bailey in people and discover that. 85% of full-time workers hate their jobs. So when we think about, wow, I just spent like tuition has increased 400 times over the last several decades. And seeing about the financial sacrifice that you may I'll talk about that already, this piece of paper, you can't really apply.
And then you end up working for a job that you hate. And so what Julia mentioned is super cheap and study is a very interesting study. So they have like chicken. What is the average? The otherwise the steel part, it comes, they produce more, they're more like the healthier they do better. So what it did a group of alphabet, so they studied the Chicas for six generations.
So after six generations, the super one, which are like doing really well producing more. They ended up like attacking each other and killing each other. Only my friends, three survive. They're all like lay more eggs. They're healthier. They're stronger muscles. They're happier. So that you put occasions pretty profound in the workplace, in the education environment where men, our children arrive like parents with their good inpatients.
We send our kids to a private school, the best school district, the best private school only to discover that their children are actually having more mental health issues. The same as children grew up in poverty in foster care and children who have parents in prison. Say like you just have to ask yourself, are we doing to the next generation?
My, a couple of my friends and I have joked, in a sense for ourselves that we couldn't get into the colleges we got in during the eighties, but the grades we had then, because now they wouldn't be good enough. When my two daughters who were both College age and you've been in college for a few years, the competition, like you said, like everyone had to have not just a four O but they had to take AP classes and then they had to do all these extra things just to get into state universities is learnt even private schools.
And there was so much stress on them to perform. I couldn't agree more. And then, like you said, When I went to old dominion, it was a thousand dollars a semester. They obviously didn't get the memo about it. Shouldn't go up more than inflation, because like you said, it's probably six times that if not more and what really changed it, wasn't like we got these better brighter professors, they're the same professors, probably some that were teaching when I was there.
And so I also saw, I think I might've posted this on LinkedIn is. The whole structure itself. The higher education system itself is in a lot of trouble because they've created this like machine where all this money's being pumped in, but now people are waking up because of things like what you and Julie are doing.
What are your thoughts on that? An education field tourist, and he's actually from Harvard university I two years ago, this was before Kobe. And he made a big prediction, which is 50% of American colleges and universities are going to go bankrupt the next 10 years. That is half. And I see that last year during Colby, some of my friends who are tenured professors, they disliked lost their jobs.
He called their school because they refuse to see the reality. They don't want to innovate there disrupted. So teachers are losing their jobs. So Judy and I would joke there, there should be another book, like how to leverage your skills to start a business for teachers because. A lot more of them are going to lose their jobs.
So there are allows top like distractions and COVID has definitely accelerated that. So I think that big name schools like Harvard, Stanford, they are going to be okay for sure. For the smaller ones, they absolutely will be struggling. Absolutely will be. They are struggling now, but they are going to continue to struggle.
That make some fundamental changes that you invite more practitioners, like all of you, Julia, Chris and Jim to teach in the classroom by right now, the way that the school is institutionalized, prevent people who has no Dugway from entering the classroom. So only PhDs, master degrees are allowed to be teachers.
If we continue that pattern will continue to widen the gap between what is happening inside the classroom and what people really need to learn in real life. We had a comment from Lori Geneva's she's here in Atlanta area and works with students that are parents that are trying to figure out, should my kid go to college, talked about like what you said, right?
Everybody's Oh, I want to be a doctor. And then it's they go start school. And they find no, I don't. And they've spent all this money, but even right now with people going to school virtually. They're not getting a break on the tuition. The schools are still charging. The full bill. Wow. Makes no sense.
I guess one question that I've got is, I've worked for fairly large companies over, over the years and when, and I've been in management positions and have poured through resumes and. LinkedIn profiles for hiring, and there's all kinds of criteria that have to be met for certain positions.
How what's the discussion around working with these businesses and changing that mindset on their ends? Because if that's not ha if they're hiring the people that only have certain. Levels and masters and all of this, and they're not looking at it that someone that may be absolutely highly qualified without a degree.
They're not even going to sniff that person because they don't meet those criteria and certain businesses. And I, it's still, obviously it's still out there, right? So what's the discussion around sort of education at the business level at in corporations and whatnot and loosening up their their accreditations and actually speaking to people who are talented. Yeah, that's a really good question. I, doctor, I shared a really good prediction and that's where I would go with businesses is I think it's going to happen so fast. I think. What we're just saying in the last year between Google and other big giant tech companies, just following their lead, Google now has completely taken away the requirement of degrees.
And instead they're suggesting you take their certification program. And it's funny because like I have that same model of express writers. We have programs built to teach you everything you need to know to become this highly paid concentrator. And if we have someone who's just completely at a loss, their degree did not prepare them for this world of concept marketing.
We tell them, go take that certification program and come back. And a hundred percent of the time when someone does that, we can hire them. It's crazy. The same model like that model is brilliant. Google has adopted and other big tech companies are following their lead. And I really think it'll only be a matter of time before that degree becomes.
More and more completely unimportant. And now we have people like he used to be the world's richest, man. I don't think he is anymore because he invested in crypto. It wasn't smart. Like a third of his stock. But Elon Musk, is he is a huge proponent of this. He says you don't even need a GED to work at Tesla.
So he has put that out there. And so big, giant influencers like that. I think businesses are going to start following that lead. The more and more this is being said. And now that's why, again, we launched a book not to plug it too much, but this book is the toll that you need to literally teach yourself a skill from a to Z.
That's the subtitle, how to teach yourself a digital skillset. And I think more and more, the more this book has picked up the more certification programs. Which, if you think about it like a thousand dollar course versus a $40,000 marketing degree that may already be outdated before you even take it.
Like it's a no brainer when you see it from the finances perspective. And I really think Chris, it will be a matter of time before businesses go. I think we need to start prioritizing skills. Yeah, because there's good people that are getting hired by other companies that have open eyes like that, that Google's doing.
And those, Google is they're getting better because of it. And so their competition or other companies are going, that person didn't even have, XYZ degree or accreditation's, didn't matter. Yeah. So I think some losses on their end might open some eyes and loosen up some things, but yeah and the book, I think when you talked about there's 50 things that you put in that book that it's almost a is it like a, step-by-step almost course if you will, inside of the book for someone to be able to get on?
Yes. Yeah. So after a Dr. I's chapter on the data, which is. So mind blowing and eyeopening. The next few chapters are a four-step pathway and you referenced the 50 that's how many positions we have job positions that are currently right now that you can jump into once you build the skillset and prove it.
So it's amazing, the opportunities, I think that's what we want you to take away. Don't be depressed. Don't walk away from this feeling. Oh, I have this degree and it's worthless, no realize there's so much opportunity and all you need is maybe a few weeks to learn a skill and you can be off to a six figure a year.
That is actually possible in 2021. So this four step pathway I created it over the last gosh, 10 years. And I've been teaching it internally and we just put it in the book. There's no gate, you don't have to buy something or answer a lead magnets to get it first. So in the book, it's four ELLs.
Find out what you love doing, learn everything you can about it. Labor, like just get your hands dirty, start to work in it, and then level up, charge more. And increase what you do get known more. So that's what we teach in this book. And it's really simple. It's it's, it couldn't be more simple, but yet it's proven it will work.
Yeah, I, you know what my favorite L is and your, you have probably, you're probably going to be like, love or ADA. So it's actually labor. And I think a lot of people, they look for these these quick fixes, right? They, they'll click on the shiny object that says that they're going to get a million dollars in three months if they do this.
And then they click and uh, feed some algorithm. And so we see all of that stuff all the time, but there is work. There is work involved in that. And that's. That's important. I think for people to hear it, it's like, if, but if you're doing what you love, which is obviously one of these ELLs makes it, it makes it easier for you to do the work.
You got to put it in. But if you love to do it, it makes things a lot easier for you. We've got a question from Alberta that you might be able to answer. Cause I think you. Brilliant a sense done this. He says any advice for someone who is teaching online and can they create an online Academy for content creators?
Do you think that's something that makes sense or what would be your advice on that? Yes. Content marketing is an industry that's worth over, I think $410 billion. So like the spin going on in content right now is just it's wild. And what's happening in hiring, is that a lot of the outside skillsets like advertising, knowing how to set up a Facebook ad campaign, all of that is, is transitionary.
But the thing that never goes away is learning how to write content that works for all of those platforms. So I would say we need more teachers. But just my word of advice would be sure to be a practitioner first. And if you do, if you have proven experience, I've been able to, rank in the top three of Google with my SEO writing skills or something that proves.
Or in a successful ad campaign, something that proves what you're teaching, that's where to come from, because then you'll be taken seriously because just as Chris was saying, there's a million fly by night coaches. I hate to say the coaching industry is so oversaturated and there's not many proven coaches.
A lot of them are just trying to make money. So if you're, really examine where you're coming from and make it about the greater goal. Be a practitioner first, make money have making money, a secondary goal to your purpose. And you'll actually make more money than Maya Angelo said that not me.
Yeah. And Julia gave us such a great answer and I so great. Be a practitioner first. Even though my degree was in communication PR and I learned so much about social media from Oh, the books. But the day when I started my own business, I was like, Holy call. I had no idea how to apply everything I learned.
So it is really through practicing that I actually started to understand what else learning from the books. So I love that. I think all of the teachers she'll follow this, be a practitioner first, be a teacher. Second. So I wrote, I already loved that. I also want to add another point of when Julia was talking about Google and actually besides Google, there are 20 plus companies no longer require a college degree.
And like IBM Apple, like there are just so many, the numbers are disliked increasing. So yeah. Her advice be to those that are, struggling. What do I do next? Is it too light? And I know like my friend, Lori, here deals with folks that are in those shoes. And then tell us a little bit about like how people can get follow you and get involved with what you're doing with a classroom without walls.
We haven't talked enough and seven is, I think stop believing that college is the only path to career and the life of success. And so many people are so fixated on that idea. Every time when I made a post on LinkedIn, I always thought, so those people who go so mad about, he want to say that college is no longer the golden ticket to career and life success.
There are so many alternatives, but people refuse, especially Paris thing. Also goal your mom. They refuse to see alternatives. So my first, my biggest recommendation for parents and, young children, high schoolers watching this right now is to really, re-examine this common belief that after high school you have to go to college and college is the only way to make it in life.
And that is totally wrong. So start from there. Once you start to populate a more open mindset, you will start to see different alternatives. People are actually doing better as a result of the different paths that they have taken. So for people that don't connect with me, I'm really active on linked in and they can check me out on my website classroom without doubt AI.
And or join my live streaming shows. I'm actually interviewing quite a few people. We featured in the book. On my live streaming shows, the Wednesday focuses on social media marketing business. Friday focuses on education. Yes. So you can learn more about me at content, hacker.com. That's where I teach.
I blog everything I know about content marketing. I teach it to others. I want to pass that on because that skillset is number one. So lucrative and number two so needed in this world. We just we're. We're in a surplus of content and. A lack of good content creators. And then I sell writing as a email@example.com where we we were so blessed to be able to provide almost a hundred jobs.
One of my favorite things to do is hiring and working with super talented writers. So constant hunger.com express writers.com. And you can follow me at Twitter, Juliet, EMA, coy, and YouTube, Julia McCoy. I'm used to being a little bit more this year, so there'll be some fun stuff there. And then Instagram at fem entrepreneur.
And those are the three platforms I try to stick to. I know there's so many FOMO, but Jomo is the acronym I love, which is. Joy of missing out
the book is, and we it's listen, everyone who has hung out for as long as they have. And we've had the value that you guys have brought if someone's coming to Amazon and they're here to buy, they're here and they're looking for value. I can't think of a bigger value on this platform.
Then the tens and hundreds of thousands of dollars you would spend for tuition for a degree that you may not need. And so get this book it's called skip that degree, save the tuition. The value on it is amazing. Julia doctor, I, this has been awesome and best guests ever. Best book ever. Thank you so much for all of the time that you guys spent.
And I just, I love how passionate you both are about all of this in general, but the book in particular, because, so it just says to me, just how much effort. That was put into this and it's it's so amazing to see the amount of joy that you guys have with it. It's it was, it's been great. So thank you.
We can talk about it day and night. Okay. Let's just go for another couple hours, Dr. Julia, thank you so much for joining us today and thank you everyone. That if you're not following us, make sure to give us a follow. When we have amazing guests like these two ladies once again happy women's history month to all the ladies out there, me being the father of two daughters and a stepdaughter, I'm definitely a fan of seeing women continue to Excel as seed.
And we have two of those people sitting here with us today, guys. Thanks for listening to Dealcasters . Congratulations, you've taken another step forward in your content creation journey. Please, don't forget to hit the subscribe or follow button here in your favorite podcast player. So you can be reminded every time we drop an episode.
We'd love hearing from our listeners and viewers, and if you're wanting to watch our shows live on Amazon, feel free to follow deal. Casters live as firstname.lastname@example.org or follow us on Twitter. Or subscribe to our YouTube channel, where we also included added content that you cannot find anywhere else.
If you have questions about this episode or have something you want us to review, you can also email email@example.com. Thanks again for listening and the deal don't fear the gear.